Agency Content Writer

JANUARY 24, 2022

When hiring a content writer for your marketing agency, it is easy to choose the one that has the lowest rates or ranks at the top of the search results, but is that the best writer for your business? Maybe. Is it better to research a few writers and interview them as if you were hiring an employee? Yes! Just like I want to work with agencies that are aligned with my experience and goals, I expect you would too. 7 Questions to Ask When Hiring a Content Writer.

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Rachelle Gardner

JANUARY 18, 2022

Congratulations and happy release day to Candice Marie Benbow! Candice BRINGS IT with her essays on a progressive Christian faith that incorporates activism, feminism, and radical authenticity. Author Brittney Cooper says, “Candice Marie Benbow is a once-in-a-generation theologian, the kind who, having ground dogma into dust with the fine point of a stiletto, leads us into the wide-open spaces of faith.”.

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Nick Ursborne

JANUARY 14, 2022

Imagine walking into someone’s home, looking around and seeing a family photo on the wall. Not a posed family portrait. More of a goofy shot. Not terribly well composed. Maybe even a little bit out of focus. Seeing you study the picture, your host comes over and says, “Oh my goodness, let me tell you the story behind that photo!”. It isn’t the photo that has the true power… it’s the story behind the photo.

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Kayleigh Moore

JANUARY 6, 2022

I can't believe this is my seventh annual year-in-review post, but here we are again! 2021 was a whirlwind of a year for me. Work-wise, I was the busiest I’ve ever been. I feel like writing this, it’s the first time I’ve taken a beat to slow down and go, “ Whew. That was a lot.” Keeping so busy was good for me financially: By keeping several different plates spinning (more on this in a bit) my overall revenue was up 75% year-over-year, making this the largest gross revenue year for my business t

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JANUARY 3, 2022

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.

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David Meerman Scott

JANUARY 18, 2022

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

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Communication Marketing 137

Rachelle Gardner

JANUARY 4, 2022

Kathi Lipp and Cheri Gregory will help you start your New Year off right! Go into 2022 with greater peace and a plan for managing your busy life. “An Abundant Place” will encourage you and offer helpful solutions to make your everyday life so much easier. Get good advice on how to plan ahead, set boundaries with others and yourself, and be more intentional about self-care without the guilt.

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Agency Content Writer

JANUARY 14, 2022

The post Phoenix Business RadioX hosted by Karen Nowicki – Guest Anne McAuley Lopez appeared first on Agency Content Writer.

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Agency Content Writer Writer Projects 100

Neal Schaffer

JANUARY 19, 2022

Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Let’s take a look at a few of them that I recommend–everything from tools to help you do keyword research to tools to analyze the success of your blog.

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Writing Blog Blogging Keywords 86

Content Marketing Institute

JANUARY 5, 2022

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.

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Keywords SEO Content Marketing Marketing 144

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

David Meerman Scott

JANUARY 25, 2022

At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?

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Government Website 123

Neil Patel

JANUARY 7, 2022

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

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ThemeIsle

JANUARY 6, 2022

Creating a blog has become one of the most popular ways to make money online. However, just because everyone’s doing it doesn’t mean it’s easy. In order to succeed as a blogger, you’ll first need to know what the most profitable blog niches are. The post 6 Most Profitable Blog Niches for 2023 (Based On Real Data) appeared first on Themeisle Blog.

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Blog Blogging Blogger IT 82

CopyBlogger

JANUARY 27, 2022

If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. We’re living in. Continue Reading. The post 7 Online Business Ideas for Practical Content Entrepreneurs appeared first on Copyblogger.

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Content Content Marketing Post Marketing 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Honey Copy

JANUARY 30, 2022

Anyone who doesn't feel like luck has played a role in their success has a God complex. But, viewing luck as a scratch-off Lottery ticket sort of thing, is a bit one-dimensional. Naval Ravikant , the modern-day philosopher who founded AngelList, argues that luck falls into one of four buckets. Luck #1: Blind Luck The first kind of luck is blind luck.

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Advertising Writer Copy Brand 52

Content Marketing Institute

JANUARY 24, 2022

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.

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David Meerman Scott

JANUARY 31, 2022

The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.

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Neil Patel

JANUARY 17, 2022

It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?

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Brand Marketing Social Media Engagement 130

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

ThemeIsle

JANUARY 11, 2022

As a blogger, you'll want to drive as much traffic to your website as possible. However, with evidence suggesting that millions of blogs are being published every day, you'll need to think outside of the box when it comes to how you promote your blog. The post 10 Clever Ways How to Promote Your Blog and Grow Traffic in 2022 appeared first on Themeisle Blog.

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Promotion Blog Blogging Blogger 58

The Ethical Copywriter

JANUARY 31, 2022

There are concrete criteria that can make a product ethical – for example, the materials it’s made from or certifications that prove it’s produced under fair labour policies. But as a service provider, it can be harder to prove your ethical credentials. Potential clients might be thinking: “What is an ethical copywriter ? And why do I need one?

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Copywriter Copywriting Banking Finance 52

Honey Copy

JANUARY 30, 2022

Carlos Segura is the lead designer and founder of Segura Inc., a design agency that’s been spitting out some of the most profound creative work of the last few decades. An old colleague of Segura’s –– a guy by the name of Jason Fried who started Basecamp and Hey –– once shared his working agreement over on his blog. Some find it to be arrogant. Others, brilliant.

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Creativity Agency Blog Blogging 52

Content Marketing Institute

JANUARY 10, 2022

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading → The post Is There Such a Thing as the Best Word Count for SEO? appeared first on Content Marketing Institute.

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SEO Engineering Content Marketing Marketing 140

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

David Meerman Scott

JANUARY 10, 2022

My friend, HubSpot co-founder and Executive Chairperson Brian Halligan, who is my co-author on our book Marketing Lessons from the Grateful Dead loves the expression: “These are the Good Old Days!”.

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Neil Patel

JANUARY 6, 2022

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

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Content Management System Engineering Communication Website 128

ThemeIsle

JANUARY 27, 2022

Groove.cm (formerly GrooveFunnels) vs ClickFunnels is a popular comparison for many would-be marketers. There are lots of reasons for this, but in short: They’re the best solutions available today. Each one looks at marketing automation in its own unique way. The post Groove.cm (GrooveFunnels) vs ClickFunnels: Which Is Better appeared first on Themeisle Blog.

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Marketing Blog Blogging IT 52

Digifloat

JANUARY 26, 2022

Content optimization is very impactful for SEO. It ensures that your content is not only written well but it’s visible through the web. Here’s an example of how one of our well-optimized blog posts looks on search engine rankings: Getting the first rank in 74,00,00,000 search results isn’t easy. But it’s all about incorporating the right keywords, graphics, meta and title tags, and links.

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Content Keywords Engineering Social Media 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Spectrum Net Designs

JANUARY 27, 2022

What is a SERP? All About The Search Engine Result Pages It is more important than ever for digital marketers to know how search works and what can be done to maximize their online visibility. Search engine optimization specialists and PPC advertisers compete for the same precious real estate in the most prominent parts of […]. The post What is a SERP?

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Engineering Search Engine Optimization Digital Marketing Advertising 52

Content Marketing Institute

JANUARY 13, 2022

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for ServiceNow?

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David Meerman Scott

JANUARY 4, 2022

Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.

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Marketing 67

Neil Patel

JANUARY 3, 2022

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.

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Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment