The Daily Egg
MAY 14, 2016
It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and. The post How To Increase Your Landing Page Conversions by Asking a Question appeared first on The Daily Egg.
ThemeIsle
MAY 27, 2016
In this post, I’ll explore 11 essential SEO settings every new blog should consider. This is your intro to WordPress blog SEO! Why? – you ask. Your site’s content is its most important asset, but it’s useless if it doesn’t attract visitors! SEO – search engine optimization – is a tool every website owner should.
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Neal Schaffer
MAY 3, 2016
Before I teach you how to create a Medium account, let me first answer the why. As any business owner should know, the trick from being a small business to a successful empire is simply exposure. Online advertisements. Live events. Word of mouth. Social media. These are all ways that get people to start recognizing […] How to Set Up a Medium Account appeared first on NealSchaffer.
Huffpost
MAY 3, 2016
The Supreme Court's recent decision to deny review of the Authors Guild v. Google, Inc. ruling was a blow not just to the suit's plaintiffs in the book industry but to all of us in the business of writing and publishing content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Contented
MAY 19, 2016
When I grew up I had four besties. Together we were just like Blyton’s Famous Five. Sure, we didn’t roam the countryside solving mysteries and capturing villains. Golly gosh no ! But we did freely roam our cul-de-sac for hours enjoying jolly adventures — at least until dinner time. After university, we all dispersed into very different jobs — one into journalism, one into strategic planning, one into advertising, one into corporate comms, and I moved from solicitor to information designer.
ProBlogger
MAY 19, 2016
This is a guest contribution from Larry Alton. You could be a prominent authority in your industry, with multiple bestselling books and a successful business around your writing; or you could be a novice who just launched their first blogging website – as long as writing is a significant part of your life, there’s one thing you’ll always want: to be a better writer.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
The Daily Egg
MAY 14, 2016
It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and. The post How To Increase Your Landing Page Conversions by Asking a Question appeared first on The Daily Egg.
Neal Schaffer
MAY 3, 2016
Before I teach you how to create a Medium account, let me first answer the why. As any business owner should know, the trick from being a small business to a successful empire is simply exposure. Online advertisements. Live events. Word of mouth. Social media. These are all ways that get people to start recognizing your name and knowing what your business is all about.
The Daily Egg
MAY 18, 2016
I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what. The post The Biggest Lie in Copywriting appeared first on The Daily Egg.
ProBlogger
MAY 15, 2016
Have you tried using Facebook Live Video to communicate with your audience? If not – you might like to give it a go, because right now it’s a pretty hot medium that I’m seeing quite a few bloggers use with great benefits. This week I want to explore Facebook Live in a little more depth than I’ve done before. Here’s what to expect.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
MAY 2, 2016
This is a guest contribution from Brian Lang of Small Business Ideas Blog. According to an article in the NY Times , 95% of blogs get abandoned within four months, and blogging has a higher failure rate than even restaurants. Yet, an estimated 172,000+ blogs are started every day. Succeeding with blogging can allow writers to grow their influence and be able to generate income doing what they love.
ProBlogger
MAY 3, 2016
So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). The more interesting thing to ponder is why does everyone go bananas? It’s because anyone with an investment of time and content in a Facebook page is essentially on ‘rented’ space, and Facebook has all the control.
ProBlogger
MAY 8, 2016
Do you update old posts on your blog? Lately I’ve spent quite a bit of time here on ProBlogger in my archives updating old posts – perhaps even more than creating new content for the ProBlogger blog and podcast. It’s something that I’ve done regularly over the years, and a task that I think many blogs could benefit from. When you’ve been blogging for a few years you’ll end up with an ‘archive’ of content and over time that archive can become a chal
ProBlogger
MAY 16, 2016
This week we’re taking a deep dive into Facebook Live Video and how you can use it as a blogger to deepen relationships with your readers, build your profile, extend your reach on Facebook and much more. Yesterday I shared 10 benefits of giving Facebook Live video a go and tomorrow I’m going to give you over 25 practical tips on how to use it effectively – but today I want to show you a variety of different types of Facebook Live videos that I’ve tried and that I’m
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ProBlogger
MAY 1, 2016
This is a guest contribution from Will Nicholls. It was a little over two years ago when I first went online and bought my blog’s domain name. I wanted to announce it to the world and get started straight away, but instead I spent the next 6 months developing and filling the website with content so that I wasn’t launching on an empty stomach. I probably read the entirety of the ProBlogger website in that time, as well as other web development blogs, cramming in as much knowledge as I could.
ProBlogger
MAY 10, 2016
This is a guest contribution from Iniobong Eyo. You can admit it. You think the headline is outrageous. Is he in his right mind? In fact, you’re surprised – or even shocked? But you’re reading this anyway. Because it got you thinking: How can I steal my way to content creation success? The truth about original content. With well over 150 million blogs online, the blogosphere is a crowded place.
ProBlogger
MAY 30, 2016
How to Decide on a WordPress Theme for Your Blog. Today I have a treat for you. Today we have a special guest, one of our new subject matter experts, Kelly Exeter from Swish Design. Kelly is one of those people who produces a heap of great content and also runs a business on the side. Kelly is one of the go to people in Australia when it comes to blog design.
ProBlogger
MAY 30, 2016
How to Decide on a WordPress Theme for Your Blog. Today I have a treat for you. Today we have a special guest, one of our new subject matter experts, Kelly Exeter from Swish Design. Kelly is one of those people who produces a heap of great content and also runs a business on the side. Kelly is one of the go to people in Australia when it comes to blog design.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
MAY 9, 2016
This is a guest contribution from Blogger Legal LLC. In our experience, bloggers tend not to be very familiar with their rights when they enter into a contract with a company. It’s understandable; companies will throw five-page contracts full of legal jargon at you, when all you want to know is “how much will I get paid?” As a result, you might just glance through the agreement and sign it without understanding it completely.
ProBlogger
MAY 31, 2016
This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. The time-sensitive aspect is simple enough as long as you stay abreast of industry news and updates. But what does it take to write really compelling evergreen blog content? While you can’t necessarily predict how your blog posts will be received, you can write with the following food for thought in mind.
ProBlogger
MAY 25, 2016
This is a guest contribution from Charles Crawford. For a blog or business, a quality opt-in campaign is worth its weight in subscribers. Not only does a subscriber base give you direct access to the customers and readers that care most about your brand, but it also lets you target those who are most engaged and willing to come back for more. Truly, this is a marketing technique that should not be taken lightly – if you haven’t set up a mailing list, now’s the time.
ProBlogger
MAY 30, 2016
This is a guest contribution from Bill Acholla of Billacholla.com. Max E. Mailer is an email marketer. Every day, Mailer would send hundreds of emails to carefully cultivated leads. Every day, he’d be disappointed by the lack of response to those emails on which he worked so hard. What was the problem? Why wasn’t he managing to capture people’s attention ?
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
MAY 6, 2016
So apparently you guys were just as confused as the rest of social media with the Facebook brand promotion brouhaha? You loved Laney’s post unpacking that for those of us who had little clue of what was going on. I don’t know about you, but I feel much better after reading it! So much to talk about today, not the least of which some changes at Instagram that look eerily similar to early Facebook ones.
ProBlogger
MAY 12, 2016
This is a guest contribution from writer Lauren Sirt. Writers leave their mark on the world through their words. Whether you’re a journalist, author, blogger, or anything else–your words have power. People read your work and start to think differently. They may begin to avidly follow your writing or oppose your statements altogether. But either way, the fact that they even have an opinion regarding your work is tremendous.
ProBlogger
MAY 16, 2016
Note: this episode can be listened to in the player above or on iTunes or Stitcher. Getting Blog Readers to Subscribe, Follow and Connect. Welcome to episode 115. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. Taking them from being completely unaware of you and your blog to taking them to becoming highly engaged readers.
ProBlogger
MAY 16, 2016
Note: this episode can be listened to in the player above or on iTunes or Stitcher. Getting Blog Readers to Subscribe, Follow and Connect. Welcome to episode 115. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. Taking them from being completely unaware of you and your blog to taking them to becoming highly engaged readers.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
ProBlogger
MAY 16, 2016
Note: this episode can be listened to in the player above or on iTunes or Stitcher. Getting Blog Readers to Subscribe, Follow and Connect Welcome to episode 115. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. […]. The post PB115: How to Get More Subscribers, Follows and Connections From Your Blog Readers appeared first on ProBlogger Podcast.
ProBlogger
MAY 5, 2016
Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Warm Up Your Blog Readers to Become Fully Engaged Welcome to Episode 112. Today I am kicking off a mini-series of podcasts that are designed to help you to move your readers from being cold towards you […]. The post PB112: How to Warm Up Your Blog Readers and Make Them Raving Fans appeared first on ProBlogger Podcast.
ProBlogger
MAY 13, 2016
Happy Saturday! (or Friday, if that’s where you’re at). We’ve been working hard this week on shaking up the content plan around this place so I’m super excited to see where the next few months will take us, and keen to get started. I hope you’re feeling as motivated as I am right now! It’s a nice place to be. “You want to know what they’re writing, even if it hurts,” my online abuse | The Guardian.
ProBlogger
MAY 15, 2016
Have you tried using Facebook Live Video to communicate with your audience? If not – you might like to give it a go, because right now it’s a pretty hot medium that I’m seeing quite a few bloggers use with great benefits. This week I want to explore Facebook Live in a little more depth than I’ve done before. Here’s what to expect.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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