ProBlogger

JULY 6, 2016

Karlee Prior is the kitchen whiz behind Karlee’s Kupcakes : a one-girl band creating bespoke cakes and sweet treats for the lucky folk of Brisbane, Australia, and surrounds. Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting on her own account , being featured on huge accounts in the baking trade, and her (often famous) clientele’s personal IG feeds.

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Buffer

JULY 2, 2016

“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a button? In my experience, yes.

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Copy Persuasion Writing Copywriter 81

ProBlogger

JULY 11, 2016

It’s been a few years since I did an income report here on ProBlogger for my business, and so while I was pulling together some reports for the end of our financial year I thought it might be good to give a little insight into where the income on my blogs comes from. As in previous years I don’t want to get into specifics of exact dollar amounts, and instead will keep this to be a percentage-based report to give a feel for the income streams that have been worthwhile for us.

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ProBlogger

JULY 25, 2016

By Lisa Corduff. I remember the deadlines at work. Meticulously making sure what I passed to my boss was of the highest quality. I remember expecting so much from myself and my output because there was judgement coming. A “good job” or “fix this up” or “rewrite please”. Working to KPI’s and other people’s expectations means you are always striving to over-deliver.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

JULY 28, 2016

A common question from new bloggers is “How big do I have to be before I can start working with brands?”. It’s a question that reveals how often emphasis is put on audience size when it comes to marketing spend in the influencer space. There are definitely ways you can change this emphasis to work for, rather than against you. It’s important to understand that audience size is a carryover from traditional advertising and media buying – the more eyeballs the better!

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ProBlogger

JULY 4, 2016

Three Types of Ads to Consider When Creating Facebook Advertising. Today we are talking about Facebook advertising. If you are all about organic, we also have a podcast about organic Facebook reach coming up. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with. A nice thing about Facebook advertising is that you don’t have to invest a lot, and it can have immediate results.

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ProBlogger

JULY 3, 2016

By Karly Nimmo of Radcasters Podcasting S’cool. Which mic is best? This is a question I get asked, as a voice over artist, podcaster and podcast teacher/mentor, over and over and over again. Here’s the thing, it’s an inherently flawed question. There are way to many variables to be able to flat out answer this question correctly. where are you recording?

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ProBlogger

JULY 20, 2016

This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.

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ProBlogger

JULY 12, 2016

By ProBlogger Social Media Expert Angela Ponsford from Dotti Media. When you’re running Facebook Ads, getting the targeting right can make or break your ads. A great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. And Facebook knows that if advertisers aren’t getting great results then they’re going to stop advertising on the platform.

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ProBlogger

JULY 11, 2016

It’s been a few years since I did an income report here on ProBlogger for my business, and so while I was pulling together some reports for the end of our financial year I thought it might be good to give a little insight into where the income on my blogs comes from. As in previous years I don’t want to get into specifics of exact dollar amounts, and instead will keep this to be a percentage-based report to give a feel for the income streams that have been worthwhile for us.

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Blog Blogging Contractor Advertising 33

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

ProBlogger

JULY 5, 2016

By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! It got readers thinking about how automation can make the day of the life of a blogger easier and make your readers happier, most importantly feeling like they have a deeper relationship with you.

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ProBlogger

JULY 13, 2016

One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it. And challenges are one of the ways you can get that audience engaged.

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ProBlogger

JULY 18, 2016

The Seven Secrets of Making Money Blogging. Today, I am traveling back in time and playing for you the audio of a video I made back in 2010. This video is called The Secrets of Making Money Blogging, and I share seven different secrets on how to make money blogging. Of course, these aren’t secrets at all since I shared them in 2010. A lot of this may be stuff that you have heard before, but I put it together for a friend that was really struggling and grappling with whether he should continue t

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ProBlogger

JULY 3, 2016

By Karly Nimmo of Radcasters Podcasting S’cool. Which mic is best? This is a question I get asked, as a voice over artist, podcaster and podcast teacher/mentor, over and over and over again. Here’s the thing, it’s an inherently flawed question. There are way to many variables to be able to flat out answer this question correctly. where are you recording?

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

ProBlogger

JULY 27, 2016

By ProBlogger Expert Ellen Jackson. Believe you can and you’re half way there. Theodore Roosevelt, allegedly. Once upon a time I decided to write and publish a book. I wasn’t a writer. I had no experience. I had no contacts in publishing. I had no idea really. I just really thought it would be great to write a book. Fast forward two years and I held in my hand not one copy of my co-authored self-improvement book, but three.

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ProBlogger

JULY 7, 2016

When Should You Publish Your Blog Posts. Today I am talking about when you should publish your blog post. What day of the week? What time of the day? For what timezone? Does it really matter at all? In the past when RSS feeds were popular, timing did seem to matter more. It matters when you publish social media, but I’m not sure if it matters with blog posts that much anymore.

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ProBlogger

JULY 6, 2016

Karlee Prior is the kitchen whiz behind Karlee’s Kupcakes : a one-girl band creating bespoke cakes and sweet treats for the lucky folk of Brisbane, Australia, and surrounds. Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting on her own account , being featured on huge accounts in the baking trade, and her (often famous) clientele’s personal IG feeds.

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Promotion Social Media Collaboration Entertainment 29

ProBlogger

JULY 29, 2016

I almost squealed with glee this week reading this stuff – my notebook is packed with awesome tips. Enjoy! New Feature Alert: Facebook’s Latest Live Video Upgrades | Edgar. Targeting! *applauds*. So You Think You Chose to Read This Article? | BBC. Holy cow. The technology keeping up with social media trends and spitting out such specific information about what will work at what time for your audience is amazing.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

ProBlogger

JULY 15, 2016

The sun is shining in Melbourne, and productivity/spirits/motivation is high. I hope you’re feeling the same wherever you are, and you kick some pro blogging goals this week! Facebook Now Lets Broadcasters Restrict Their Live Audiences By Age, Location, Gender | Marketing Land. Specific targeting can only be a good thing – particularly if you want views over reach. 4 Ways to Engage Your Followers on Snapchat | Entrepreneur.

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ProBlogger

JULY 25, 2016

Setting Goals to Grow Your Traffic and Income. Today’s podcast is about setting goals to grow your traffic and income. Pamela, one of our readers asked this question: “ Darren I’ve been blogging now for 12 months and I’ve seen some growth in my traffic and more recently income – but I’m finding it hard to know whether I’m going well or not because I don’t know where a 12 month old blog should be at?

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ProBlogger

JULY 5, 2016

By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! It got readers thinking about how automation can make the day of the life of a blogger easier and make your readers happier, and most importantly feeling like they have a deeper relationship with you.

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ProBlogger

JULY 13, 2016

One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it. And challenges are one of the ways you can get that audience engaged.

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

ProBlogger

JULY 12, 2016

By ProBlogger Social Media Expert Angela Ponsford from Dotti Media. When you’re running Facebook Ads, getting the targeting right can make or break your ads. A great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. And Facebook knows that if advertisers aren’t getting great results then they’re going to stop advertising on the platform.

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Ads IT Advertising Social Media 24

ProBlogger

JULY 15, 2016

The sun is shining in Melbourne, and productivity/spirits/motivation is high. I hope you’re feeling the same wherever you are, and you kick some pro blogging goals this week! Facebook Now Lets Broadcasters Restrict Their Live Audiences By Age, Location, Gender | Marketing Land. Specific targeting can only be a good thing – particularly if you want views over reach. 4 Ways to Engage Your Followers on Snapchat | Entrepreneur.

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ProBlogger

JULY 28, 2016

Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” I was asked this question while on a Q&A panel back in 2007 while at a conference in Las Vegas. It’s a question that I go back to again and again, and the answer hasn’t changed a bit.

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ProBlogger

JULY 28, 2016

Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” I was asked this question while on a Q&A panel back in 2007 while at a conference in Las Vegas. It’s a question that I go back to again and again, and the answer hasn’t changed a bit.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

ProBlogger

JULY 14, 2016

How to Use Subheadings to Add Structure to Your Blog Posts. Today we are talking about written content. I have one of our regular contributors Ali Luke, from Aliventures.com on the show today to talk about subheadings. I haven’t talked much about using subheadings, but as I was listening to Ali it struck me that it is one of the most important techniques we can use when writing content today.

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ProBlogger

JULY 21, 2016

How to Decide if a New Social Network or Medium is Right for You. Today I’m going to help you decide if you should start on that new social network or that new medium like a podcast or a YouTube channel. As bloggers, we are constantly bombarded with choice as to how we can spend our time. There is an unlimited amount of things we could be doing to support our blogs, but not all of them are right for us.

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ProBlogger

JULY 11, 2016

Seven Areas on How to Conduct a Half Yearly Blog Review. Many bloggers do an end of year review. It’s a logical time to do an audit of your blog and set goals. I also think that periodically checking in on those goals and setting new ones is a good idea. This being halfway through the year it is a logical time to do just that. This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog.

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ProBlogger

JULY 19, 2016

By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1. Not thinking about who they are writing for. When you are creating a course, you need to think really carefully about the end user.

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Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment