The Daily Egg
MARCH 25, 2016
Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about. The post Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It appeared first on The Daily Egg.
Buffer
MARCH 16, 2016
If you’ve asked this before… “How can we get more visitors to our website?” … You’re certainly not alone, as increasing traffic is often the number one problem faced by marketers today. The bad news? Saying “get more traffic” is easier said than done. You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic , or drive visitors through social media.
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Huffpost
MARCH 14, 2016
Over the past month, I have fielded numerous inquiries about book development and promotion, so I figured it would be helpful to share with you my tips for both. In this first installment, I'll focus on the starting point question of whether to self-publish or pursue a mainstream publisher.
ProBlogger
MARCH 29, 2016
In this post I want to walk you through the basics of how to start a blog, and while I do, I want to answer some of the basic technical questions that many pre-bloggers need to answer to get their first blog up and running. There are many reasons to start a blog, but the challenge that faces all aspiring bloggers (including me back in 2002) is: how to start a blog?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
MARCH 25, 2016
Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about. The post Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It appeared first on The Daily Egg.
Huffpost
MARCH 1, 2016
We've all witnessed the explosive growth of social media during the past decade. Now, a growing cadre of sites such as Facebook, Twitter, Vine, Instagram and others are morphing into professional publishing platforms.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
MARCH 8, 2016
Recently while on Facebook I came across a quick technique for growing your Facebook page likes that was shared in a private Facebook group that I’m a part of. It came from Helen Edwards from Recycled Interiors (thanks Helen) and I think would be particularly useful for anyone with a smaller to medium-sized Facebook page. In fact it’s something that is only available to those who have a Facebook page with under 100,000 people following it (sorry to those of you with bigger ones).
ProBlogger
MARCH 27, 2016
“Be not afraid of growing slowly, be afraid only of standing still.” — Chinese Proverb. — Darren Rowse (@problogger) March 23, 2016. I tweeted this little proverb a few days ago because it encouraged me in a moment of personal frustration with the slowness of growth of one of my projects (something I’m sure many bloggers can relate to). After tweeting I went on with my day – only hours realising that the tweet had stimulated a number of interesting responses – mainly via Direct
ProBlogger
MARCH 2, 2016
This is a guest contribution from Tim Soulo. First of all, don’t panic. I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. As a blogger myself, I appreciate actionable, no-nonsense techniques that help me start driving traffic, fast. This post will outline one such technique. I’m going to walk you through the keyword research formula I personally use to find relevant, highly targeted keywords – keywords that I know will actually send me a de
ProBlogger
MARCH 7, 2016
I’m regularly asked by those yet to start a blog what is the best way to go about it? Should there be posts already up upon launch? How many? Do I need a Facebook page? Should I be collecting emails? What’s the best way to design my blog to keep readers on site? What should I invest in, and what can wait? Starting a new blog can be a daunting, overwhelming experience, but it doesn’t need to be.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
MARCH 28, 2016
Sometimes, life just gets in the way of blogging. Sometimes your motivation is waning, sometimes work is too busy, sometimes the kids are sick, and sometimes you just need a break. But we all know consistent posting is one of the keystones to blogging success, and so sorting out a workflow that helps you be more productive or use your time more wisely can be one of the best things you can do.
ProBlogger
MARCH 20, 2016
This is a guest contribution from Jerry Low. If you aren’t already blogging, 2016 is the year to start. Blogging means improved visibility, more traffic, and more natural links. Keep in mind that 57% of companies that maintain an active presence on their blog have acquired a customer through blogging , and businesses that blog generate 127% more leads than businesses that don’t blog – those benefits are pretty impressive.
ProBlogger
MARCH 22, 2016
Have you ever found yourself stuck for ideas on what to blog about? If so, you’re not alone. Today I want to give you a gift to help you with that challenge. One of the most common challenges I see bloggers tackling is creating fresh ideas for their blogs. Recently, I spoke with a blogger facing this issue. In response to her challenge I suggested we brainstormed topics for ten minutes together.
ProBlogger
MARCH 14, 2016
There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it! While as a judge in a recent blogging competition, I was asked to consider the quality of 20 social media blogs, and what stood out to me was how dynamic content could be when it is embedded.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ProBlogger
MARCH 3, 2016
Search Engine Optimisation and all that goes with it is an incredibly important part of successful blogging, but it’s also a topic than many find too advanced – particularly for beginners. It’s not unusual to get expert help in the area, and my guest on today’s ProBlogger podcast is the person I turn to for help with SEO here on ProBlogger and also Digital Photography School : Jim Stewart.
ProBlogger
MARCH 24, 2016
In today’s 100th episode of the ProBlogger podcast, I take a retrospective walk down the lane of memories from my last 13 1/2 years blogging. I’ve learned some pretty huge lessons along the way, and back when I started in 2002 there were quite a few things I wish I’d known! I hope to share with you the top 10 things that might help you on your own blogging journey.
ProBlogger
MARCH 17, 2016
There’s plenty of other ways to spend your time, and certainly easier ways of making money – so why blog? What are the benefits, really? Isn’t everyone moving toward social media anyway? The questions all boil down to one thing (encapsulated by Marcus Boswell ): what does the modern blogger get out of blogging? Even if you love blogging, you probably still have wondered once or twice what future is there for blogging when so many other social networks are becoming more and more
ProBlogger
MARCH 31, 2016
After a conversation recently with two local bloggers who were thinking of giving up blogging, I wanted to reach out to all of you who find yourself in a similar boat to them – managing the fine line of blogging with heart, but also being successful. Each of these two bloggers had come to blogging via different avenues, but neither of them were seeing the results they wanted.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
MARCH 23, 2016
This is a guest contribution from Tom Buckland. Getting your first 100 sales is a huge milestone for any online business, and one we’re all quite keen to reach. This article outlines the strategy I used to generate more than 100 sales for my fitness business. The method itself can be extracted and used to promote your product or blog directly, and even if you don’t have a product this strategy can lead to a huge amount of traffic – all for free.
ProBlogger
MARCH 21, 2016
If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages. Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back!
ProBlogger
MARCH 18, 2016
Mixed news for you this week! Sad face about the Instagram algorithm, happy face about the Facebook Instant Articles WordPress Plugin! I also love the books for entrepreneurs (I’ve only read one, better get busy in that department!), and for the product launchers among us, plenty of tips from Michael Hyatt’s recent launch. Five Quick Fixes for Your Least Productive Slack Habits | Edgar.
ProBlogger
MARCH 25, 2016
Email list building! Shooting food while you’re on holiday! Productivity tips (and killers!) so much interesting stuff this week. How to Write a Book that Will 10x Your Email List | Sumome. I will just say that this came at the right time for me. The very right time. 3 Experts Share Their Number 1 Tip for Inbound Marketing | Drum Up Blog. If you’ve got a site and you want to sell a product or service on it (perhaps even the book you wrote in point number one1), have a look at how the
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
MARCH 4, 2016
I feel as though Saturday rolls around ever faster these days, and I’m scrambling to figure out where the week has gone. This week was a doozy for internet learning – I took tons of notes in Darren’s podcast with SEO expert Jim Stewart , and I waded into Medium waters for the first time. Inside Medium: An Attempt to Bring Civility to the Internet | BBC.
ProBlogger
MARCH 16, 2016
This is a guest contribution from Peter Banerjea. It’s a thrilling vision, isn’t it? You – a popular blogger. Writing posts that attract dozens of comments and thousands of shares. Your fans waiting with bated breath for your next post to ping into their inboxes. But the reality couldn’t be more different. You are just too busy – office, housework, family.
ProBlogger
MARCH 6, 2016
This is a guest contribution from Tracey Jones. Have you been reading up on all those facts about how sites with slower page load times (more than 3 seconds) have higher bounce rates? Or how Google ranks slow loading pages lower than those that load fast? If you are alarmed for the sake of your website and its slowpoke page speeds resulting in bad SERP (Search Engine Results Page) rankings, you are right to do so and you need to take action before even your niche trickle of visitors forget that
ProBlogger
MARCH 1, 2016
Last week I noticed a number of people that I followed on Twitter had started using a new way of creating and sharing content using the Anchor App. For those of you who have not seen it here’s an example of an update I created on it earlier in the week: The idea is that one person records a short audio clip (under 2 minutes) on their smart phone (iPhone only I think at the moment) and posts it for others to hear.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
ProBlogger
MARCH 15, 2016
This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender. According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting mar
ProBlogger
MARCH 30, 2016
This is a guest contribution from Jennifer Johnson. Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. And a major factor of that is timeliness. Timeliness represents a key characteristic of what engages readers. If you publish content when it’s culturally relevant, you’ll have significantly increased your odds of attracting readers’ attention because your content will be topical.
ProBlogger
MARCH 13, 2016
Despite the rumours, guest posting is still an effective method to link building, getting the word out about your blog or brand, or simply forging relationships in any industry. But that’s only if you go about guest posting correctly: the wrong guest posting approach can get a website penalized, and put you out of business. The 2012 method of buying into guest posting networks is certainly no longer effective, instead, one needs to prepare, curate and pitch guest posting opportunities corr
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