Jeff Goins
MAY 9, 2019
What I’ve learned since leaving the nonprofit world and starting a business, which included becoming an author, speaker, and digital entrepreneur, is that you can do a lot of good through business. I now believe that the best way for me to help people is through business. I don’t think that’s true for everyone, but it’s been true for me and for many of my friends.
Content Marketing Institute
MAY 10, 2019
Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.
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Neil Patel
MAY 7, 2019
I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .
Moz
MAY 9, 2019
Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all m
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jeff Goins
MAY 4, 2019
Learning how to be unapologetically ourselves in our writing and creative work is the first step to becoming effective at what we do. If we don’t do this, our writing will not resonate with our audience.
Content Marketing Institute
MAY 7, 2019
Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading → The post 35+ Definitions of What Quality Means in Content appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
MAY 9, 2019
Posted by briangormanh The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast.
ProBlogger
MAY 9, 2019
The post The Secrets of Making Money Blogging appeared first on ProBlogger. This post is based on episode 133 of the ProBlogger podcast. In interviews I often get asked something like, “What’s your number one secret to making money online?”. That’s a hard question to answer, because ultimately there’s no one ‘secret’ and no single way to make money online.
Content Marketing Institute
MAY 9, 2019
Over half of people in a Google survey wouldn’t wait for a website that took more than three seconds to load on their mobile device. Would your site meet that test? These 13 tools can help you test and then optimize your site. Continue reading → The post 13 Great Tools to Put Your Website Load Time in the Fast Lane appeared first on Content Marketing Institute.
Content Marketing Institute
MAY 8, 2019
Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance. Continue reading → The post How to Make Your Content Personalized but Not Creepy appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
MAY 6, 2019
Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading → The post You Say You Want a Digital Transformation? appeared first on Content Marketing Institute.
Moz
MAY 6, 2019
Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.
Moz
MAY 6, 2019
Posted by Dr-Pete The short answer is "yes." You can reverse a 301-redirect, even though it's technically permanent. The long answer, though, is that this change may not work the way you'd expect or hope, and it could even make your problems worse. Let's explore the long answer with four real-world scenarios. First: A note and a warning. Before we dive into the scenarios, there are two things you need to know.
Moz
MAY 7, 2019
Posted by MiriamEllis Staff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?”. In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so that you can instantly share it with even your least-technical clients.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
MAY 8, 2019
Posted by PJ_Howland We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks.
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