Content Marketing Institute
APRIL 24, 2018
You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming. But others before you have climbed this mountain. They’ve made it to the summit.
ProBlogger
APRIL 23, 2018
How to Promote Your Blog Offline. Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The answer is simple. “Yes.” Offline promotion is worth it. Get creative, and get out and meet people. You may need to step out of your comfort zone, but that can be rewarding.
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Content Marketing Institute
APRIL 27, 2018
When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Within a few months, I learned how they did it – and how I could replicate the strategy for my clients.
Content Marketing Institute
APRIL 23, 2018
No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 26, 2018
What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content approach – struggle with the same issues.
ProBlogger
APRIL 24, 2018
Even if you haven’t launched your blog yet, you’ve probably come across the term ‘HTML’. You might know what it looks like. Or you might just have a hazy idea it has something to do with web pages – like I did when I started. My first experience with HTML was back in 2002, when I wanted to change the design of my my first blog. But one look at all the seemingly random ‘code’ on the page and I immediately put designing my own blog in the ‘too hard’ basket.
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