Sat.Jan 11, 2020 - Fri.Jan 17, 2020

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You Can Have My Old Business That Makes $381,722 a Month

Neil Patel

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.

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The Cure for a Boring Career: Build a Portfolio Life

Jeff Goins

Whether you’re bored, out of work, or simply wanting a more fulfilling career, I believe that by embracing a portfolio life, you will finally have the peace and contentment you seek in your work.

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How to Create 5 Custom Metrics in Google Analytics [Infographic]

Content Marketing Institute

Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading → The post How to Create 5 Custom Metrics in Google Analytics [Infographic] appeared first on Content Marketing Institute.

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How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Moz

Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post , we showed that rankings can improve in a matter of minutes after re-indexing.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Quit Your Job and Build an Online Business

ProBlogger

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger. This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about regret. And I hope it moves you to take more action on building your blog and your business.

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Curate the Ultimate Content Marketing Library With These 51 Book Picks

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading → The post Curate the Ultimate Content Marketing Library With These 51 Book Picks appeared first on Content Marketing Institute.

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Fix These Big Inefficiencies in Your Content Pipeline

Content Marketing Institute

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading → The post Fix These Big Inefficiencies in Your Content Pipeline appeared first on Content Marketing Institute.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

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Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Content Marketing Institute

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading → The post Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Mining Reddit for Content Ideas in 5 Steps - Whiteboard Friday

Moz

Posted by DanielRussell For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience's interest.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!