Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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How to Invite Readers Out of Their Bubbles: 3 Examples From an NYT Bestseller

Enchanting Marketing

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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Writing Storybooks with Inspiration from the Storybook Capitol of America in Abilene, Texas

Melanie Saxton

Horton Hears a Who Photo by Chris Koehn of Chrissy Cakes & Bakes in Montgomery, TX Installed: 2013 Sculptor: Leo Rijn Book: Horton Hears a Who! Author/Illustrator: Dr. Theodor Seuss Geisel Location: Everman Park. My sister, Chris Koehn, is a baker and confection ary artist and bases a lot of her cake decorating on familiar cartoon and children’s book characters.

Writing 130
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How to Ask for Testimonials (Without Feeling Awkward)

Ashleyn Writes

I am a firm believer in testimonials — but it wasn’t always that way. I had to learn the hard way that you need social proof, but I was always a bit too apprehensive to ask for it. . But Today Ashlyn wants to shake Past Ashlyn’s shoulders and ask her, “What’s the harm in asking?!” The worst people can say is no…and the best is that you’ll get an awesome review. .

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How a Freelance Writer Can Take a Break During the Holidays

Elna Cain

This year is the year I’m going to take a break , you tell yourself. As a freelance writer, taking a break seems counterintuitive, doesn’t it? I mean if we don’t work, we don’t get paid. Time is money for freelance writers. So, how can you feasibly take a break during the holiday or have a vacation if you’re a freelance writer?

Freelance 130
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Invite Readers Out of Their Bubbles: 3 Examples From an NYT Bestseller

Enchanting Marketing

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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How to Target Blog Traffic: 7 Tips

Blogging From Paradise

(Updated 11-12-2022) “Ping Pong Show!” “Ping Pong Show!” Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the […].

Blog 141

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in. If you’re a copywriter, blogger, or any type of freelance writer who wants to earn a full-time or part-time income doing what you love, this definitive, A-to-Z guide will he

Freelance 126
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5 Strategies for Employee Availability Forms

Quick Sprout

As a manager, scheduling employee shifts is likely one of your most tedious and time-consuming tasks. That’s where employee availability forms come into the picture. These forms are a vital asset for any business employing shift workers. Considering how time-intensive planning employee work schedules are, the clear and concise format of employee availability forms brings more structure, reducing shift scheduling headaches. 1.

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You Don’t Need a Platform If You Can Find an Audience

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. Like, Hi there, friend! Have you heard the good news? It’s true.

Audience 118
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How To Build an Audience by Giving Back – the #BossTalks Story

Content Marketing Institute

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.

Audience 120
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Write a Great Holiday Card

Grammarly

The holidays are upon us, which means it’s time to write a holiday card or end-of-year note to your family, friends, and colleagues. You’ve picked the perfect design or photo and created your mailing list, but now you’re stuck on what to write. Maybe you’re overthinking it or wondering about proper holiday card etiquette. Even though they don’t need to be long, these holiday messages can sometimes be challenging.

Writing 120
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Paylocity Review

Quick Sprout

Paylocity is an online payroll and HR service that helps to simplify the payment processes of any-sized business in any industry. Paylocity goes beyond traditional software by combining payroll and HR, creating an all-in-one solution with functions in workforce management, talent, and benefits. Paylocity offers flexible solutions with top-tier support, making it easy to automate processes and enhance employee and workplace connections.

Utilities 124
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How to Sell Videos Online with WordPress (Step-by-Step)

Blog Tyrant

Are you wondering how to sell videos online? Then, check out this tutorial where we show you how to sell videos with WordPress. It only takes 5 easy steps! The post How to Sell Videos Online with WordPress (Step-by-Step) appeared first on Blog Tyrant.

Blog 118
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How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

Content Marketing Institute

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Everything a Beginner Blogger Needs to Know for 2023

CopyBlogger

Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile. Continue Reading. The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger.

Blogger 111
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Bimonthly vs. Biweekly Pay: 7 Key Differences

Quick Sprout

Many businesses use biweekly or bimonthly payroll cycles to compensate their employees. For the most part, employees get paid twice a month with both methods, but each has several key differences that determine if it works well in a given company or industry. Bimonthly and biweekly payments differ mainly in their payroll processing timing. However, finer details, like efficiency and the types of employees you have, will affect which one you choose.

Insurance 118
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Should I Hire an Editor to Help Cut My Manuscript?

Jane Friedman

Photo by Nikolaos Dimou. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Legacy Launch Pad’s Bestselling Book Bulletin.

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14 Best Freelance Writing Sites to Level Up Your Income in 2023

Smart Blogger

Looking for freelance writing sites? What if someone did all the hard work for you, organizing a list of places to look for great writing gigs? And not some generic list either. No, this one not only includes paid writing jobs for beginners, but also a list of sites for those who are ready to level up their writing game. Oh, and it should cover both familiar freelance writing job boards, as well as some you probably never considered (or maybe dismissed).

Freelance 109
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Bad Email Marketing and Nickelback Don’t Have Much in Common

CopyBlogger

Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this. Continue Reading. The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger.

Marketing 110
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Sterling Background Check Review

Quick Sprout

Sterling is a background check company specializing in criminal history checks, identity verifications, and drug and health screenings. Completing more than 95 million background checks annually, Sterling ensures that you can build a foundation of trust and safety among your employees in any industry with its overall accuracy. Sterling offers a comprehensive background check solution for businesses of any size and promptly delivers the results you need.

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Why Prologues Get a Bad Rap

Jane Friedman

Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Nov. 30, for the online class Powerful Prologues. “Always avoid prologues!”. “Agents hate prologues.”. “Readers won’t read a prologue.”. The advice in the writerly ether concerning prologues is vast and … well, not varied. Most of it revolves around telling authors simply, “Don’t.”.

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Bad Faith Argument vs. Good Faith Argument

Grammarly

You may have noticed that we mention “good faith” and “bad faith” arguments somewhat regularly on this blog, especially in our posts on logical fallacies. Being able to distinguish between them makes you a more effective writer, reader, and debater. There’s a lot of nuance to good faith and bad faith definitions, so we’re going to give a clear overview of both.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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The 79 Best Marketing Articles of 2022 (So Far)

Ahrefs

Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a property site from zero to 300-400 clicks per day.

Marketing 109
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Priority Number One: How to Look After Your Health as a Female Freelancer

Freelance Union

Being a freelancer is one of the most liberating things you can do. You can work wherever you want, whenever you want and with whomever you want. But, some hidden challenges to being self-employed don't come up when you have a permanent job with an employer. One such challenge is managing your health as a female freelancer. The reality of being a freelancer If you're considering freelancing, it's essential to know what you're getting yourself into.

Freelance 108
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9 Freelance Writing Job Boards to Find Great Writing Gigs (2023)

Smart Blogger

Fed up with your current freelance writing job boards? You pitch and propose until your fingers go numb, and what do you get? A cursor blinking on your screen, no action in your inbox, and… Crickets. This post was written to rescue you from pulling out your hair in total frustration. Read on for reviews and solid information on places to find high-quality freelance gigs that actually have real clients paying real money.

Freelance 108
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Past Continuous Tense: How and When to Use It, with Examples

Grammarly

The past continuous tense, also known as the past progressive tense, describes ongoing actions in the past, such as I was writing my research paper all night. It uses the same construction as the present continuous tense except with the past tense of the verb to be. What separates the past continuous tense from the past perfect continuous tense or even the simple past tense?

IT 109
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Should You Buy Backlinks in 2022? It Depends

Ahrefs

This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money?

IT 106
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Black Friday Deals for Writers 2022

ProWritingAid

We've compiled a list of the best Black Friday deals for writers in 2022. With great offers from Fictionary, ProWritingAid, The Novel Factory, Self-Publishing School, Bookbaby, and more.

Writer 107
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SEO ROI: Why It’s So Hard to Pin Down (And How To Do It)

The Hoth

The top result on Google receives nearly 32% of all clicks , and 75% of users admit to never scrolling past the first page of results. . These two statistics alone prove the need for search engine optimization, which is why companies spend more than $79 billion on SEO services each year. . Without a strong presence in the organic search, companies are missing out on tons of potential revenue, leads, and exposure to new audiences. .

SEO 105
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Why is Pricing so HARD?

Freelance Union

One of the biggest challenges creative freelancers share with me is knowing how much to charge for their services. Can you relate? If you can, you’re not alone.  Pricing something as subjective as creativity can feel like a confounding riddle at best and an impossible task at worst.  Throw in limiting beliefs, scarcity thinking, and discomfort talking about money, and you’ve got a holy mess on your hands.

Freelance 104
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha