The Daily Egg

MARCH 23, 2020

Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns. I’ll also highlight three essential aspects of an […]. The post 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs appeared first on The Daily Egg.

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Writing Marketing Copywriter Copywriting 145

Content Marketing Institute

MARCH 26, 2020

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 140

Jeff Goins

MARCH 24, 2020

Is it an act of bravery to merely survive a crisis? Maybe. But if you have the potential to be remarkable, why wouldn’t you be? Now is the time to give your greatest gift to the world.

IT 100

IT 100

Moz

MARCH 23, 2020

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

MARCH 26, 2020

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger. Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about your new blog, and getting those first-time visitors interested in your blog and what you have to say.

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Content Marketing Institute

MARCH 23, 2020

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading → The post Get an A for Accuracy With This Fact-Checking Content Checklist appeared first on Content Marketing Institute.

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Content Creator Content Content Marketing Audience 136

Moz

MARCH 26, 2020

Posted by rjonesx. Building local pages in any amount can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week's edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.

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Content Search Engine Optimization Content Creation Text 66

ProBlogger

MARCH 23, 2020

The post 280: COVID19 – How to Approach Blogging Through This Crisis appeared first on ProBlogger. Full Transcript. Expand to view full transcript. Compress to smaller transcript view. Hey there friends, it’s Darren Rowse from ProBlogger here. Welcome to episode 280 of the ProBlogger podcast. . It’s been a while since we chatted and I do apologize for that, I needed a little time to get my headspace right and work on a couple of other projects, but I’m glad to be back.

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Content Marketing Institute

MARCH 27, 2020

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading → The post Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Post Marketing Content 108

Arrant Pedantry

MARCH 24, 2020

Several weeks ago, the satirical viral content site Clickhole posted this article: “Going Rogue: ‘The New Yorker’ Has Announced That They’re Going To Start Putting An Umlaut Over Every Letter ‘O’ And No One Can Stop Them” I’ve long enjoyed poking at the New Yorker for its distractingly idiosyncratic style,* but I had a couple of quibbles with the article, so I took to Twitter to explain the history of those little dots.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Moz

MARCH 25, 2020

Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's. a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities.

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Banking Food Marketing Creativity 61

ProBlogger

MARCH 23, 2020

The post 281: Join our 7 Day Content Sprint appeared first on ProBlogger. ProBlogger 7-Day FREE Content Sprint. More information and sign-up here [link]. A Free 7-Day Course to Create New Content. Does your blog need a momentum boost? We’ve decided to run a LIVE 7-day Content Sprint to help support you create a plan and 6 new pieces of content for your blog in just 7 days.

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Content Blog Blogging IT 26

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute.

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Storytelling IT Content Marketing Marketing 97

Content Marketing Institute

MARCH 24, 2020

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading → The post 7 Free Ways to Get Original Data for Your Content appeared first on Content Marketing Institute.

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Content Content Marketing Marketing IT 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Moz

MARCH 24, 2020

Posted by Dr-Pete The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page.

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