Kayleigh Moore
SEPTEMBER 30, 2021
How can a freelance writer go about getting new clients if they don't use social media? As someone who's been thinking a LOT lately about the mental bandwidth social media takes up, this seemed like a good topic to tackle head-on. And the truth is: You can be a social media ghost and still have a thriving freelance writing business. Now, don’t get me wrong: I *love* social media ( Twitter especially.
Content Marketing Institute
SEPTEMBER 27, 2021
Conferences – in person or virtual – can present great opportunities to network. But it doesn’t come naturally to many. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others. Continue reading → The post Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events appeared first on Content Marketing Institute.
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Neil Patel
SEPTEMBER 28, 2021
There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The key is to know how to use it properly and what pitfalls to look out for. The goal of this guide is to help you better understand how PHP relates to SEO and how to use it to your advantage.
David Meerman Scott
SEPTEMBER 28, 2021
While some organizations are tentatively considering a move back to in-person events or considering hybrid events in 2022, most are doubling down on virtual events. No matter what your plans looks like, planning an event requires bringing engaging speakers who can entertain and inform your audience.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Spectrum Net Designs
SEPTEMBER 27, 2021
Looking to Rebrand Your Business? Consider These! Rebranding your business is necessary to keep your business afloat. It demonstrates that your business is current and capable of reinventing its image so you can continuously resonate with your audience. Brands can lose momentum over time, so it is important that you freshen up your brand and […].
Content Marketing Institute
SEPTEMBER 28, 2021
We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips. Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
The Subversive Copy Editor
SEPTEMBER 30, 2021
Yesterday I had a wonderful time brainstorming about blogging with Louise Harnby and Denise Cowle at their joyful Editing Podcast. In fact, we dug into so many aspects of blogging, they decided to break the chat into 3 parts. In part 1 (26:23 min) we discuss. Blogging goals. Coming up with ideas. Promoting your blog. The Editing Podcast has lots of other great posts for writers and editors.
Grammar Underground
SEPTEMBER 27, 2021
Some people say "since" can never mean "because." They're wrong, but it's better to avoid using "since" this way anyway. The post Since and Because first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
OCTOBER 1, 2021
Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 30, 2021
I’ll let you in on a secret. People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. For the most part, brand mentions are a marketing score (even when the words themselves are negative).
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ashleyn Writes
SEPTEMBER 27, 2021
When you can turn the most casual website, visitor or reader, into a customer —you know your website copy is doing something right. So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your sales copy? Well, today I’m spilling a secret because if your website copy, if your brand messaging, doesn’t include this one key ingredient, it’s DOA, baby.
Grammar Underground
SEPTEMBER 27, 2021
There’s a lot more to bad writing than missed commas and subject-verb agreement errors. In fact, most of the problems I fix in my editing work have nothing to do with grammar, spelling or punctuation. Instead, a huge number of the mistakes writers make involve things like logic, clarity and remembering the reader. Here are some real notes I’ve given to writers in recent years, along with some disguised excerpts from the articles they wrote.
Content Marketing Institute
SEPTEMBER 30, 2021
AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 30, 2021
If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, including what best practices to follow and the tools Squarespace offers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ashleyn Writes
OCTOBER 1, 2021
Let’s talk about your sales copy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. Because, what’s the MOST effective way to write copy … without really writing copy?
Income Diary
SEPTEMBER 28, 2021
There is no shortage of blog posts offering entrepreneurial life lessons. Most will educate and inspire you. But here at IncomeDiary, we want to offer you, our dear reader, something different. A series of “not the usual” entrepreneurial life lessons… And these life lessons are not just applicable to entrepreneurial life but to everyone’s life, no matter what your career or profession. 23 Entrepreneurial Life Lessons Everyone Should Learn.
Content Marketing Institute
SEPTEMBER 29, 2021
How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for Salesforce? appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 1, 2021
A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally, with A/B testing, the results are clear and speak for themselves.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
SEPTEMBER 30, 2021
The post How to Avoid Comment Spam Taking Over Your Blog appeared first on ProBlogger. Photo by Hasan Almasi on Unsplash. One of the saddest things that I see on blogs is where a blogger completely gives up on staying on top of comment spam. You dig into their archives searching for information and expertise on their topic only to find their comments section completely riddled with comments that range from annoying self promotion, to links to prescription drug sites, home loan offers, affiliate
Write to Done
SEPTEMBER 28, 2021
Storytelling is a different kind of writing. Often, voice trumps grammar. Of course, your writing needs to be easily understood by the reader, but it’s crucial that the voice of your writing is strong. Whether you write fiction or nonfiction, both genres employ storytelling techniques. Both use voice. And sometimes, both genres also use figures […].
Neil Patel
SEPTEMBER 27, 2021
Focusing on Drupal SEO ensures the hard work you put into your site helps you actually reach customers. Like other platforms, Drupal has specific SEO features and strategies that ensure your changes are communicated from Drupal to search engines. Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as a membership site, Drupal SEO will help your customers find you as they search for answers online.
Neil Patel
SEPTEMBER 27, 2021
Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. With each one, we’ll inspect a particular aspect you can emulate that makes the blog thrive. Let’s get it started! 1.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Neil Patel
SEPTEMBER 30, 2021
Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making scaling difficult.
Neil Patel
OCTOBER 1, 2021
Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending more time than you have available?
ProBlogger
SEPTEMBER 30, 2021
The post How to Avoid Comment Spam Taking Over Your Blog appeared first on ProBlogger. Photo by Hasan Almasi on Unsplash. One of the saddest things that I see on blogs is where a blogger completely gives up on staying on top of comment spam. You dig into their archives searching for information and expertise on their topic only to find their comments section completely riddled with comments that range from annoying self promotion, to links to prescription drug sites, home loan offers, affiliate
ProBlogger
SEPTEMBER 30, 2021
The post How to Avoid Comment Spam Taking Over Your Blog appeared first on ProBlogger. Photo by Hasan Almasi on Unsplash. One of the saddest things that I see on blogs is where a blogger completely gives up on staying on top of comment spam. You dig into their archives searching for information and expertise on their topic only to find their comments section completely riddled with comments that range from annoying self promotion, to links to prescription drug sites, home loan offers, affiliate
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
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