Kristi Hines

JULY 1, 2021

Do you want to improve your resume? The right design can help your resume stand out from the other applicants when searching for freelance writing jobs. In this post, you’ll find resume templates for Microsoft Word, Google Docs, Canva, and websites! Resume Templates. Canva – Over 1,400 high-quality resume templates Envato – Over 7,900 resume templates for Adobe Illustrator, Adobe Photoshop, and Microsoft Word Microsoft – Free and premium resume templates for Microsoft Word My R

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Website Freelance Creativity Writing 130

Nick Ursborne

JULY 1, 2021

Hopefully, you pay a lot of attention to writing your headlines. I do. I typically go through several drafts until I’m reasonably happy with a headline. Headlines are important, because a good one captures attention and inspires people to start reading the body text. Bad headlines don’t. Truth be told, I’m a bit of a headline nerd. I created an entire course on how to write them.

Writing 130

Writing Copywriter Copywriting Text 130

Kayleigh Moore

JUNE 28, 2021

Today, I'm going to teach you an easy way to help your writing connect with readers. You know how sometimes you’ll read something and it comes across as stiff, overly formal, or stuffy? It happens a lot (especially in the business world.) The cure for this situation is to break down the walls between the writer and the reader so there’s a deeper feeling of connection, emotional resonance, and an overall more conversational tone.

Writing 130

Writing Concept Writer Audience 130

Positive Writer

JUNE 27, 2021

Writing is hard. Revising is hard too—in fact, often, it’s even harder. And both are so much more difficult and challenging than you ever imagine the first time you sit… The post An Editor’s Guide to Why You Don’t Suck first appeared on Positive Writer.

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Writer Writing Post 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Kristi Hines

JUNE 30, 2021

Do you want to get the latest marketing news and sales trends? In this post, you’ll find over 25 of the best free podcasts on marketing and sales. How to Listen to Podcasts. To listen to the following top podcasts, simply click on your preferred listening platform – Apple Podcasts or Spotify! Ratings are provided by Apple Podcast listeners. The Best Free Podcasts. 5 Minute Marketing ( Apple , Spotify ) with Brian Moran – 4.6 out of 5 stars from 590 listeners Advanced Selling ( Apple

Sales 130

Sales Marketing Social Media Digital Marketing 130

Caroline Gibson

JUNE 27, 2021

Ever wondered where companies get their brand names from? By and large, new companies will turn to a naming agency or a copywriter to create a brand name that’s fresh, memorable and available as a dot something. But it’s not always the case. Here’s a look at the origins of some of the world’s best-known brand names – and the inside knowledge (from yours truly) on how one of them came to be.

Brand 130

Brand Freelance Copywriting Copywriter Copywriting 130

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading → The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.

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Government Editorial Content Content Marketing 145

Kristi Hines

JUNE 29, 2021

Social media networks distinguish the accounts of public figures and brands with official verification checkmarks. Accounts with these badges not only attract larger audiences, but their posts and comments also gain more visibility in the newsfeed. In this post, you will find out what it takes to get verified profiles, pages, channels, and accounts on Instagram, TikTok, Twitter, Facebook, YouTube, Pinterest, Snapchat, Quora, and Twitch.

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Social Media Brand Advertising Engagement 130

David Meerman Scott

JUNE 29, 2021

What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS.

Sales 98

Sales Marketing 98

Neil Patel

JULY 1, 2021

According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

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Editorial Creative Director Content Content Creation 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

JUNE 28, 2021

TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.

Engagement 140

Engagement Content Marketing Brand Marketing 140

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Ahrefs. Learn how to use Ahrefs’ tools, data, and SEO metrics to improve SEO with the Ahrefs Certification. For Ahrefs users only. Association of National Advertisers.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Moz

JULY 2, 2021

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.

Website 75

Website Content 75

Neil Patel

JUNE 30, 2021

What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their age or authority either—factors that other sites can’t hope to match.

Medical 136

Medical Keywords Copy SEO 136

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Content Marketing Institute

JUNE 30, 2021

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading → The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

SEO 140

SEO Content Content Marketing Marketing 140

Grammar Underground

JUNE 28, 2021

A popular gripe among language pedants: It's nonsensical to say "the reason is because." Logically, it should be "the reason is that." Are they right? Yes and no, mostly no. The post The Reason Is Because? first appeared on Grammar Underground with June Casagrande.

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IT Post 52

Moz

JUNE 29, 2021

Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.

Brand 69

Brand 69

Neil Patel

JULY 1, 2021

If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs.

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Content Content Management System Ads Social Media 135

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Content Marketing Institute

JUNE 29, 2021

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading → The post Is Your Case Study Worth Your Customers’ Time? Prove It appeared first on Content Marketing Institute.

IT 105

IT Content Marketing Audience Marketing 105

Grammar Underground

JUNE 28, 2021

Of all the nitpicky tasks I perform while copyediting and proofreading, here’s the nitpickiest: You know how you use apostrophes when you write rock ’n’ roll or ’80s or ’twas? Well, my job includes making sure that those apostrophes are actually apostrophes and not apostrophe imposters. Type rock ’n’ roll into Microsoft Word, look at the marks around N, and you’ll make a shocking discovery: Your software is out to get you.

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Proofreader Writing IT Post 40

Moz

JUNE 30, 2021

We're thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!

SEO 58

SEO 58

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

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Lead Generation Social Media Advertising Persuasion 132

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Content Marketing Institute

JULY 2, 2021

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading → The post Tide Launches Stellar Partnership (and More Content Stories of the Week) appeared first on Content Marketing Institute.

Content 92

Content Social Media Content Marketing Media 92

Backlinko

JUNE 29, 2021

We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. With the help of our data partner BuzzSumo , we learned a lot about why certain content continues to get shares and links over time.

Content 98

Content Entertainment Social Media Finance 98

Moz

JUNE 28, 2021

Russ was brilliant, funny, courageous, and empathetic. His impact on the SEO industry was incredible. He will be missed beyond words.

SEO 66

SEO 66

Neil Patel

JULY 2, 2021

Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. However, the good news is that search engines are actually pretty easy to understand.

Engineering 145

Engineering Food Keywords Text 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

The Subversive Copy Editor

JUNE 29, 2021

People sometimes worry about honoring the personal pronouns of those who don’t identify with the gender binary. They’re concerned that using (for instance) “they/them” in place of “he/him” or “she/her” will be complicated or confusing. Some aren’t sure about the grammar (“They are” or “They is”?). Overcoming entrenched speech habits to use the right pronoun consistently takes practice.

Creativity 52

Creativity Writing Food Writer 52

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft

Brand 145

Brand Finance Social Media Long Form Content 145