Freelance Magic

JANUARY 6, 2021

Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn

Agency 211

Agency Freelance Freelance Copywriting Portfolio 211

Nick Ursborne

JANUARY 2, 2021

At this time of year, I always spend a few days reflecting on the year that just passed, and thinking about the year to come. This year, before thinking too much about what’s to come in 2021, I looked back further than just last year. In fact, I looked back at the last 10 years. In particular, I wanted to take a look at the new ventures and projects I had embarked on, and see which of them worked out the best.

Projects 130

Projects Copywriter Copywriting Social Media 130

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides.

Brand 145

Brand SEO Brand Awareness Keywords 145

Content Marketing Institute

JANUARY 7, 2021

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

Website 145

Website SEO Content Engineering 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

411 Writers

JANUARY 7, 2021

It’s that time again. As the clock struck midnight and we welcomed the new year with hopes and dreams, many began planning for the twelve months ahead, including business owners, webmasters, digital marketers, and folks like us at 411 Writers — content professionals. We sat down to review the state of content marketing in 2021 by looking at what worked last year, what didn’t, what experts are saying, and how our clients’ requirements for our content writing services have changed over the last fe

Content Marketing 52

Content Marketing Marketing Digital Marketing Content 52

Words Matter by Wix

JANUARY 4, 2021

So you’re putting the finishing touches on your CV or , resume website , but you can’t remember how to write out the name of your graduate degree. Does it have an apostrophe? Should it all be capitalized? Well, you actually have a few formatting options, but the most common and most correct way to spell it all out is “master’s degree”, including an apostrophe and not capitalized.

IT 52

IT Education Engineering Writer 52

Content Marketing Institute

JANUARY 4, 2021

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Content Social Media 144

Grammar Underground

JANUARY 4, 2021

If you think peruse means to casually skim or browse, you're not wrong. But you don't have the full picture. The main definition is practically the opposite of that: to study carefully and closely. Here's the full story. The post How to Peruse Intensely first appeared on Grammar Underground with June Casagrande.

Copy 40

Copy Post 40

Moz

JANUARY 7, 2021

Posted by Cyrus-Shepard Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!

SEO 90

SEO Long Form Content Keywords Website 90

Neil Patel

JANUARY 5, 2021

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.

Content Management System 145

Content Management System Social Media Engagement Management 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

JANUARY 8, 2021

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading → The post How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap] appeared first on Content Marketing Institute.

Content 142

Content Content Marketing Audience Marketing 142

Grammar Underground

JANUARY 4, 2021

Traditionalists have long argued that “healthful” means “promoting good health” while “healthy” means “in good health.” So a person can be healthy but a diet or lifestyle cannot. It must be healthful. If that was ever true, it’s not now. Webster’s New World College Dictionary: healthy. adj. 3. healthful. Merriam-Webster’s online. healthy. adj. 3. conducive to health.

Copy 40

Copy Promotion Writer Writing 40

Neil Patel

JANUARY 4, 2021

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform?

Sales 145

Sales Promotion Editorial Brand 145

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not to mention a deep integration with your CRM which has to work flawlessly.

Marketing 145

Marketing Landing Page Projects Agency 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Neil Patel

JANUARY 6, 2021

The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only lead to losing customers.

Retail 144

Retail Media Advertising Banking 144

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pr

Content Marketing 144

Content Marketing Marketing Content Keywords 144

Neil Patel

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content.

Social Media 143

Social Media Search Engine Optimization Keywords Engineering 143

Neil Patel

JANUARY 8, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want a quick and easy way to start a website yet have no clue how web hosting works. Or perhaps you know how it works but don’t have the budget or urgency to invest in one. The good news is you can get a website up and running without spending a dime.

Portfolio 141

Portfolio Education Projects Website 141

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Content Marketing Institute

JANUARY 5, 2021

If content creators forget this crucial step, your content will miss the mark with your audience. Here’s an acronym to help you and your content team remember it. Continue reading → The post Want Better Content? Make Sure Your Team Knows This TRUTH appeared first on Content Marketing Institute.

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Content Creator Content Content Marketing Audience 138

Content Marketing Institute

JANUARY 6, 2021

We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today. Continue reading → The post 9 Fixes for Frustrating Content Workflow Problems appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 136

Neil Patel

JANUARY 6, 2021

People have questions, and they want answers. When they do, where do they go? Well, they usually go to someone who has the answer, and if you’re lucky, that someone might be you. The Q&A format provides a great way for you to answer many queries in a short time. Best of all, you don’t even need to have the answers if you know how to find someone who does.

Content 123

Content Content Creator Social Media Keywords 123

Neil Patel

JANUARY 7, 2021

Information is timeless. We live in a world where data never goes away. Years ago, something hit the local newspaper, it was popular for a few days, and then it was gone. Today, if you make one wrong move, it can cause a huge ripple in your business. There are many reasons you’d want to remove information from Google. If there’s incorrect, problematic, or outdated info about you or your business online, it can harm your site’s performance and hurt your reputation.

SEO 121

SEO Agency Promotion Digital Marketing 121

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Neil Patel

JANUARY 5, 2021

There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year , and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS sales tools. Using SaaS sales tools can help you maintain customer communication, effectively manage your customer base, oversee your team, and reach prospects in a more effortless way than ever before.

Sales 143

Sales Communication Management Lead Generation 143

Neil Patel

JANUARY 6, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Most small business owners that I know want more, happier customers. Customer relationship management (CRM) software is designed to help companies with that exact goal. So why aren’t they using it? My guess is that it’s because CRM software has a reputation for being massive, expensive, and really challenging to use.

Sales 144

Sales Collaboration Management Social Media 144

Neil Patel

JANUARY 5, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. All businesses need a good website. The sites must load quickly, and they need to have a winning design. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes use different layouts to present content beautifully and boost engagement with your brand.

Portfolio 145

Portfolio Freelance Food Search Engine Optimization 145

Neil Patel

JANUARY 7, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What happens when people aren’t engaged in their education? Very little, unfortunately. It’s a stubborn problem that confronts HR staff and elementary school teachers alike. Top talent gets bored and moves on. Students lose interest and tune out.

Management 138

Management Education Content Creation Content Management System 138

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Neil Patel

JANUARY 4, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Most project managers confess to having problems with defining clear objectives. And even when goals are clear, it can be challenging to measure progress. Furthermore, it is not always clear who should be working on which tasks.

Management 143

Management Collaboration Projects Portfolio 143

Neil Patel

JANUARY 6, 2021

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Search Engine Optimization 145

Search Engine Optimization SEO Social Media Engineering 145

Neil Patel

JANUARY 8, 2021

While you may view search engines as a neutral tool for querying, in actuality, search engines are created by company-affiliated individuals and operate much like any product. They’re designed to satisfy the consumer and financially benefit the producer. Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern you is how search engines serve up results.

Engineering 139

Engineering Long Form Content Editorial Recruitment 139