Sat.Mar 12, 2022 - Fri.Mar 18, 2022

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5 Evergreen Content Tips for a Year-Round Marketing Strategy

Content Marketing Institute

Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.

Marketing 133
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The Portfolio Life Finale

Jeff Goins

Some things must end so other things may begin. In this final episode of The Portfolio Life, Jeff discusses what a portfolio life is and shares the lessons he’s learned over the course of producing the podcast. Lessons learned: Your first stab at a new medium is rarely very good. You learn as you go. Finding your voice requires experimentation. How you end something is directly correlated to how you begin the next thing.

Portfolio 100
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30 Sure-Fire Steps to Become a Successful Freelance Writer

CopyBlogger

You may or may not know that I haven’t always been Copyblogger’s Editor-in-Chief — I previously spent years (and years). Continue Reading. The post 30 Sure-Fire Steps to Become a Successful Freelance Writer appeared first on Copyblogger.

Freelance 107
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"This isn't boxing. This is life."

Honey Copy

Over the past two weeks, I've noticed my body change and with it, my mind, as I've thrown myself headfirst into the bold, beautiful and brutal world of boxing, Muay Thai and Krav Maga. I can see these changes in the floor-to-ceiling mirror that runs the length of the gym where I train. Arriving in the evenings, when the sun is just beginning to make its descent, I begin by wrapping my hands to protect their knuckles and their wrists from the punches I will soon throw and jab and thrust.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)

Content Marketing Institute

What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world.

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Domain Authority Meaning: What Your DA Means and How to Improve It

ThemeIsle

If you’ve been doing some research on search engine optimization (SEO), you may have come across a metric known as Domain Authority (DA). However, not every source provides a clear domain authority meaning, and you may be looking for a more comprehensive guide. The post Domain Authority Meaning: What Your DA Means and How to Improve It appeared first on ThemeIsle Blog.

More Trending

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What John Steinbeck can teach us about character, both in literature and in ourselves.

Honey Copy

When John Steinbeck was still alive and read, he liked his books to possess a lot of dialogue. In his own words… “ I like a lot of talk in a book and I don’t like to have nobody tell me what the guy that’s talking looks like. I want to figure out what he looks like from the way he talks… figure out what the guy’s thinking from what he says. I like some description but not too much of that… “ In this way, a character (at least in literature) can’t be defined by handfuls of adjectives but rather t

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How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses]

Content Marketing Institute

Producing more content doesn’t raise your chances of success – it risks hiding your best work. How can you make sure your signal gets found in the noisy content hurricane? Try these three techniques media companies love.

Content 121
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'Enormity' Is Less About Big and More About Bad

Grammar Underground

You probably can't go wrong using "enormity," but if you want to stick to the most precise definition, think of it as a great evil and not of great size. The post 'Enormity' Is Less About Big and More About Bad first appeared on Grammar Underground with June Casagrande.

Copy 40
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5 Tips for Choosing the Right Domain Name for a Freelancer Website

Freelance Writing Jobs

Successful freelance writers treat themselves as a brand. If you hope to build a lucrative career in this field, you have to get serious about clarifying and communicating your specific brand in the marketplace. One of the best places to start is with a website. That’s a necessity, but it doesn’t have to be an extensive or complicated site with lots of bells and whistles.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The 5 Stages of Building a Culture of Community on a Blog

ProBlogger

The post The 5 Stages of Building a Culture of Community on a Blog appeared first on ProBlogger. Photo by Park Troopers on Unsplash. Last week we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School.

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How To Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.

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Should you capitalize 'wasabi miso mashed potatoes'?

Grammar Underground

Here’s a pro tip for how to make your reading more pleasing to the eye: Use fewer capitals. A lot of writers don’t realize that many capital letters are optional — especially capitals that originate from companies or their products. For example, when writing a restaurant review, they’ll write Macadamia-Crusted Swordfish with Wasabi Miso Mashed Potatoes because that’s how it appeared on the restaurant’s menu or website.

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What is a Content Writer? Know about Their Work and Skills

Content Writing

Successful businesses everywhere leverage a robust digital marketing strategy. It allows them to forge a great online presence. An integral part of this process is content. Whether you require a sales copy or informative blogs to educate your audience, you must have content writers with you. So, what is a content writer ? It’s a question that just about anyone wonders.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The 5 Stages of Building a Culture of Community on a Blog

ProBlogger

The post The 5 Stages of Building a Culture of Community on a Blog appeared first on ProBlogger. Photo by Park Troopers on Unsplash. Last week we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School.

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6 Content Helpers That Encourage People To Read, Watch, or Listen

Content Marketing Institute

You work hard on content – but your audience shouldn’t. Try these tools, tips, and tactics to make your content experience so pleasant that audiences stay with you longer and get more from each visit.

Content 95