Enchanting Marketing
JUNE 20, 2023
I used to be a champion procrastinator. I wanted to write. I loved writing. But still … I’d do anything to delay writing. Until a deadline came close. And then adrenaline would fuel a writing session, often late at night. It was stressful, and I hated myself for all the delays. Why was I wasting so much time? Some people say: Just put your bum on a seat and write.
Credible Content
JUNE 19, 2023
Can ChatGPT completely replace content writers? Clients are increasingly asking whether I use ChatGPT to write articles and blog posts. It shows that they are aware that lots of content and copy are being written using ChatGPT. Of course, the clients who think that ChatGPT is good enough for them, don’t contact me. Those who contact me despite the fact that they know what ChatGPT can do, fall into two categories: They cannot figure out how to use ChatGPT to get content they’re looking for.
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Credible Content
JUNE 23, 2023
What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency. Although it may inform and educate, that is not the primary purpose.
David Meerman Scott
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
JUNE 20, 2023
Everyone knows the farther you get from the top of the page of Google, the weirder the internet becomes. That’s why most websites aim for the top of search engine results, but how do you convince algorithms that your content is what people are searching for? The best strategy is SEO writing. Why is SEO writing important? It gets your online content to the top of search engine results so more people see it.
Agency Content Writer
JUNE 23, 2023
Are you tired of writing content for your website and blog and not getting results? Me too! That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ann Handley
JUNE 17, 2023
Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial
Grammarly
JUNE 23, 2023
The terms former and latter are used to distinguish between two things mentioned in a sentence. The rules for using former versus latter in your writing are straightforward compared with other tricky words : Former directs us to the first of the two things, and latter directs us to the second (or last) of them. To avoid confusion, don’t use former or latter when writing about more than two things.
Make a Living Writing
JUNE 23, 2023
Some would say that blogging is dead. But with all the ways to monetize a blog in this day and age, that’s just not true. Blogging is still just as relevant as it was before, and this idea that it’s “over” only comes from the fact that other mediums of making money online have come to be. But if writing is your preferred medium, there are plenty of ways to make money from your writing.
Content Marketing Institute
JUNE 20, 2023
Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ahrefs
JUNE 22, 2023
Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who your actual audience is.
Smart Blogger
JUNE 20, 2023
Ready to breathe some fresh air into your brand? These marketing strategy examples are exactly what you need! You know that feeling when you’re just stuck in a rut? Like, “What’s next?” Well, friend, we’ve got your back. From guerrilla tactics that’ll make you feel like a cunning ninja, to social media campaigns that’ll turn you into an online rockstar — we’ve cherry-picked the cream of the crop.
Freelance Union
JUNE 20, 2023
If you need dental coverage benefits right away, look for dental insurance with no waiting periods like DHMO plans. Dental insurance can help you be prepared for any dental emergencies that arise – but those emergencies aren’t going to wait six to 12 months for your benefits to kick in and your waiting period to end. If you have a dental emergency, you may want a plan with no waiting periods.
Jane Friedman
JUNE 20, 2023
Photo by Akhilesh Sharma on Unsplash Today’s post is excerpted and adapted from the recently published Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters by Josh Bernoff ( @jbernoff ). Negotiation expert Fotini Iconomopoulos described writing chapters for what was to become her bestselling book Say Less, Get More , as “a soul-crushing experience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
JUNE 21, 2023
PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page.
Content Marketing Institute
JUNE 21, 2023
Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
Freelance Union
JUNE 21, 2023
Have you ever had an a-ha moment? That split-second when something previously unclear, frustrating, even confounding, suddenly makes sense. 💡 You feel a rush of energy, clarity, and exhilaration as new avenues and possibilities open up to you. I’ve heard clients describe these moments as divine downloads, a random neuron firing, and even the voice of God speaking to them.
Contentwriting
JUNE 18, 2023
Introduction In today’s business landscape, entrepreneurs need to be masters in propelling start-ups’ digital marketing strategies. Unless start-ups have significant valuable insights and strategies to optimize their online presence, they won’t succeed. In this article, we will delve into the steps involved in developing a winning digital marketing strategy.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Ahrefs
JUNE 19, 2023
This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success.
Content Marketing Institute
JUNE 23, 2023
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
Grammarly
JUNE 22, 2023
Anyone can have an opinion about a book (loved it, hated it, page-turner, total drag), but the ability to substantiate and evaluate that opinion is the work of literary criticism. Literary criticism is the interpretation, analysis, and judgment of a piece of literature. Not only is literary criticism an important form of cultural production, but learning how to read and write literary criticism can broaden your worldview and deepen your connection to writing and literature.
Freelance Union
JUNE 19, 2023
Are you one of the nearly 1.5 million people across the country who has an outstanding 2019 tax return? If so, you only have a few weeks to claim your refund before the July 17, 2023, deadline after which your unclaimed refund will vanish. According to the IRS, there are almost $1.5 billion in refunds that are unclaimed because taxpayers have not filed their 2019 tax returns yet.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Blogging From Paradise
JUNE 23, 2023
Content makes your blog go. Brainstorming blog post ides puts the content creation process into motion. Sometimes, ideas seem not to flow.
Smart Blogger
JUNE 22, 2023
Ever wondered how to get verified on Instagram and claim that coveted blue check? Well, you’ve landed at the right place! We understand how overwhelming the process may seem, especially with the amount of misinformation floating around. That’s why we’ve crafted this straightforward guide, loaded with actionable strategies and insider tips to turn that dream into a reality.
Grammarly
JUNE 21, 2023
When somebody else finds a grammar mistake in your work, it can be embarrassing. But don’t let it get to you—we all make grammar mistakes. Common grammar mistakes include punctuation and syntax errors and incorrect word choices. Grammar mistakes often make it difficult for readers to understand a piece of writing; this is why writers should try to avoid them.
BKA Content
JUNE 22, 2023
How To Keep Up With SEO Maintenance and Why It Matters About 68% of online experiences start with a search engine, but only 0.63% of results on the second page get clicked. Search engine optimization ensures that your content reaches the front page of results. However, SEO isn’t something you can do one time and forget about it. Ongoing SEO maintenance is necessary to ensure you stay on the front page.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Blogging From Paradise
JUNE 18, 2023
Skilled bloggers succeed. However, most bloggers do not intentionally develop their blogging skills. Some write only to publish blog posts.
Smart Blogger
JUNE 22, 2023
Are you leaving money on the table by neglecting email retargeting? Let’s fix that! In this guide, we’ll show you how to harness the power of email retargeting to boost sales and build customer loyalty. Just imagine the thrill of seeing the sales flood in, all through the magic of a well-crafted email campaign. Ready to unlock a whole new world of marketing potential?
Grammarly
JUNE 20, 2023
Whether your users are writing short paragraphs or pages of text, you can integrate the Grammarly Text Editor SDK to suggest improvements for grammar, clarity, and more. To offer the same high-quality experience no matter the word count, the Grammarly for Developers engineering team is always seeking out ways to optimize the SDK’s performance. In this article, we’ll cover three techniques the team uses to speed up the SDK and Text Editor Plugin so suggestions render quickly.
Publishing Trends
JUNE 23, 2023
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who has been named as the head of The Academy of American Poets ? How have audiobook trends changed in recent years? Why should we be worried about lawsuits targeting public libraries in Texas ?
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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