Content Marketing Institute
OCTOBER 10, 2023
Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.
ProBlogger
OCTOBER 11, 2023
The post 7 Steps to Proofreading Like a Pro appeared first on ProBlogger. This is a guest contribution by Charles Cuninghame, website copywriter. I’m sure we can all agree that proofreading is the least fun part of blogging. But while it may be tedious, it’s well worth the effort. Typos are not only embarrassing, they can also cost you money. In a widely reported study, British entrepreneur Charles Duncombe found a single spelling mistake can cut your online sales in half!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jane Friedman
OCTOBER 11, 2023
Image by Goran Horvat from Pixabay Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Plottr. Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers.
Copyhackers
OCTOBER 12, 2023
Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […] The post The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory appeared first on Copywriting for startups and marketers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
OCTOBER 11, 2023
Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
Nick Ursborne
OCTOBER 13, 2023
Back as a child, you were probably an amazing writer. All those wonderful stories swirling around in your head. Maybe you wrote some of them down. All that imagination… the adventures… the excitement. And who was the hero of these stories? You, of course! Your energy, bravery and wisdom were at the center of everything you wrote. You were at the center of your universe!
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Kayleigh Moore
OCTOBER 10, 2023
It's finally time for me to share what I've been working on for a very long time: The Writing Lab. This is the new home for my writing resources, templates, video trainings, and more. Here's what you'll find. Writing Video Lessons Wanted to come to one of my live writing trainings in the past, but couldn't make it? You can now purchase access to those recorded sessions and watch whenever it's convenient.
Buffer
OCTOBER 11, 2023
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).
Grammarly
OCTOBER 11, 2023
Is it based o n a true story or based off of a true story? You’ve probably heard people use both and may have seen them used interchangeably at the beginning of movies inspired by real-life events. So is it based on or based off? Based on is the correct choice between the two in writing , though the phrase based off of could also be used in conversation and informal communication.
Melanie Saxton
OCTOBER 12, 2023
Do you need a book editor? If so, contact me , and let’s discuss your manuscript. If you need a book editor, this article is an excellent place to start! Why Do You Need A Book Editor, And What Does Book Editing Entail? When you ask a book editor to “edit” your book, he or she will want to know the genre (fiction such as sci-fi, mystery, romance, etc. or nonfiction such as an autobiography, true crime, historical account, etc.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Freelance Union
OCTOBER 13, 2023
IR-2023-183, Sept. 29, 2023 WASHINGTON — The Internal Revenue Service today reminded taxpayers about the upcoming tax filing extension deadline. To avoid a possible late filing penalty, those who requested an extension to file their 2022 tax return should file their Form 1040 on or before Monday, Oct. 16. Disaster-area taxpayers in most of California and in parts of Alabama and Georgia also have until Oct. 16, 2023, to file various federal individual and business tax returns a
Publishing Trends
OCTOBER 10, 2023
The 2023 Riyadh International Book Fair wrapped up its 10-day run on October 9, after more than a million visitors had flocked to browse and buy books from the 1,800 publishers from 32 countries that exhibited. While not as well known as Sharjah Book Fair, which begins on Nov. 1, and with few English language publishers present, RIBF has grown substantially in the last two years.
Grammarly
OCTOBER 13, 2023
In the professional world, familiar phrases can be useful. After all, they help you communicate your needs and wants in a way that’s widely accepted and understood. And the ubiquitous phrase “I look forward to hearing from you” can be a useful shorthand at the end of an email. But, as with all shorthand, you sometimes run the risk of coming off as insincere if you use it, as anyone who’s ever received a “ just checking in ” email can certainly attest.
Quick Sprout
OCTOBER 11, 2023
Website performance can make or break a business, which is why you need to ensure that all areas of your … Why We Use PNG vs JPG For Most Images (with Exceptions) Read More » The post Why We Use PNG vs JPG For Most Images (with Exceptions) appeared first on.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Copywriter Collective
OCTOBER 10, 2023
A Novel approach to the challenges of our profession. At some point, most copywriters have to … Deal with the ethical challenges of influencing consumers through our writing Handle rejection of our ads and concepts Learn how to gain confidence as a presenter Balance our work with our personal life Cope with the stresses of an ever-evolving industry Devise survival strategies as we age in an industry that puts a premium on youth My new novel, ADjoined, delves into each of these issues.
Freelance Union
OCTOBER 11, 2023
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. When you get emergency care or are treated by an out-of-network provider at an in-network hospital or ambulatory surgical center, you are protected from balance billing. In these cases, you shouldn’t be charged more than your plan’s in-network copayments, coinsurance, and/or deductible.
Grammarly
OCTOBER 9, 2023
When it comes to the English language, there are many things that can spark debate about what’s correct and what isn’t. The word irregardless is one of those confusing , contested terms. When it comes to regardless versus irregardless , which is correct? To settle this debate, we’ll dig into the word irregardless , including whether or not it’s a real word and what it means.
Quick Sprout
OCTOBER 9, 2023
In most marketing strategies, emails will often play second fiddle to ads or social media. Still, those who know it … The List Building Guide to Get Rich From Your Inbox Read More » The post The List Building Guide to Get Rich From Your Inbox appeared first on.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Jane Friedman
OCTOBER 10, 2023
Photo by Roman Trifonov on Unsplash Today’s post is by author and book coach Janet S Fox. The best way to deepen and enrich our characters is to develop them from long before they enter the story we’re writing. Every character (really, every human being) struggles with one or more wounding experiences that create life-long emotional responses. These backstory wounds result in the lies our characters tell themselves, or what Lisa Cron in Story Genius refers to as “misbeliefs.
Content Marketing Institute
OCTOBER 13, 2023
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
Grammarly
OCTOBER 12, 2023
Is is one of those words you might not think about much. After all, it’s such a short word, and it’s in so many of the sentences you say and write. Because it’s so common, it can be easy to overlook. But what is is really? Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What part of speech is is ? Is is a verb.
Quick Sprout
OCTOBER 12, 2023
Picture getting out of bed in the morning and knowing that you made a few hundred dollars before your feet … 7 Website Ideas That Generate Passive Income While You Sleep Read More » The post 7 Website Ideas That Generate Passive Income While You Sleep appeared first on.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
CopyBlogger
OCTOBER 12, 2023
You’ve probably already heard that some of the benefits of content marketing include generating brand awareness and driving more conversions. Continue Reading The post The Benefits Of Content Marketing: How It’s An Unfair Advantage appeared first on Copyblogger.
Content Marketing Institute
OCTOBER 12, 2023
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
Grammarly
OCTOBER 12, 2023
Being Chief Information Security Officer comes with a lot of responsibility. On a daily basis, I am responsible for protecting our users, the product we make, the company, and the data that lives at the center of our work, all while building a world-class system that operates around the clock to seek out threats and annihilate them before they can cause any harm.
Quick Sprout
OCTOBER 10, 2023
To reach wider audiences, websites must use elements that ordinary users can grasp quickly. In web design, an HTML accordion … The Beginner’s Best Method for Building An HTML Accordion Read More » The post The Beginner’s Best Method for Building An HTML Accordion appeared first on.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Make a Living Writing
OCTOBER 9, 2023
If you want to work in journalism but like expressing your opinion more than the facts, you might make a great columnist. And if you’re a columnist who wants to build a career, you might be interested in syndication. So, you want to know how to become a syndicated columnist? Just like any writing career path, being a columnist has its ups and downs and there is a certain amount of preparing that needs to be done before you get “picked up.” Let’s take a look at the world o
Content Marketing Institute
OCTOBER 10, 2023
Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.
The Creative Penn
OCTOBER 13, 2023
How can you let your creative dark horse run? What is the Shadow — and why explore your Shadow side? This episode features excerpted chapters from the audiobook of Writing the Shadow: Turn Your Inner Darkness Into Words , written and narrated by Joanna Penn, available on Kickstarter until 25 October 2023: www.TheCreativePenn.com/shadowbook (link will redirect if you're reading/listening in the future.
Quick Sprout
OCTOBER 12, 2023
A website for your business is no longer an added bonus that sets you above your competition—it’s a necessity. As … How Much Does a Website Cost? (And Tips To Keep Costs Low) Read More » The post How Much Does a Website Cost? (And Tips To Keep Costs Low) appeared first on.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
Expert insights. Personalized for you.
80 
Let's personalize your content