Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.

Content Marketing 111

Content Marketing Marketing Long Form Content Content 111

ThemeIsle

JULY 5, 2018

Smitten by wanderlust? Want to see the world? Why not start a travel blog to share your experiences with others? Beyond it just plain being fun to write about your adventures, creating a travel blog might even be able to help you make enough money to fund even more fun adventures. The 5 things you’ll need. The post How to Start a Travel Blog and Make Money: Step-by-Step Tutorial appeared first on Themeisle Blog.

Blog 82

Blog Blogging Writing IT 82

Jeff Goins

JULY 5, 2018

100

100

ProBlogger

JULY 4, 2018

The post How Often Should You Email Your Newsletter List? appeared first on ProBlogger. In the past we’ve taken a look at why your blog needs an email newsletter and what you should include in your email newsletter. But people have been asking for more detail on how often you should send emails to your newsletter subscribers. So we’re adding this post to round out our series on Newsletters.

Promotion 47

Promotion Blogger Audience Blog Post 47

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JULY 2, 2018

My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment. The only problem was my story lacked any substance. It was a four-page pile of crap. As my friend Shakespeare would say, “It is a tale.

Content 107

Content Entertainment Content Creator Storytelling 107

ThemeIsle

JULY 2, 2018

You put a lot of work into creating your website, so it certainly makes sense that you’d want to protect it from content thieves and duplicators. That urge might have driven you to wonder, “how do I copyright my website?” And what about all of the individual elements on the site? It would definitely make. The post Can I Copyright My Website?

Website 52

Website Blog Blogging Content 52

ProBlogger

JULY 2, 2018

The post 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast appeared first on ProBlogger. Share Your Blogging Breakthrough on the ProBlogger Podcast. Do you have a blog? Why not? It’s time to get started. Imagine the breakthroughs you could experience. And if you do already have a blog, have you had a breakthrough? You have?

Blog 45

Blog Blogging Blogger Storytelling 45

Content Marketing Institute

JULY 6, 2018

Leadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than in

Content Marketing 106

Content Marketing Marketing Content Retail 106

ProBlogger

JULY 2, 2018

The post 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast appeared first on ProBlogger. Share Your Blogging Breakthrough on the ProBlogger Podcast. Do you have a blog? Why not? It’s time to get started. Imagine the breakthroughs you could experience. If you already have a blog, have you had a breakthrough? Tell us about it.

Blog 29

Blog Blogging Blogger Storytelling 29

Content Marketing Institute

JULY 4, 2018

This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. And, if you’re not one of the privileged few with creative skill in your genes, there’s not much you can do to change that.

Creativity 97

Creativity Recruitment Content Marketing Engineering 97

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

JULY 5, 2018

It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. This light bulb turned on when the neighborhood’s lights were off.

Content 108

Content Construction Banking Content Creation 108