Content Marketing Institute
APRIL 29, 2020
Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading → The post 14 Experts Share How to Get Support for Content Marketing appeared first on Content Marketing Institute.
Jeff Goins
APRIL 27, 2020
How do you respond to something like a pandemic? A crisis when the whole world goes upside down. What role is being required of you when you feel like the thing that you offer the world isn't even needed? In this week's episode of The Portfolio Life , I interview my longtime friend and mentor, Michael Port. Michael is a best-selling author, fantastic speaker, and co-founder, along with his wife, Amy, of an organization called Heroic Public Speaking , where they train communicators on how to chan
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Moz
APRIL 26, 2020
Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick.
Contented
APRIL 28, 2020
Put your writing skills to good use in this crisis. Did you know that writing online content is a fast way to earn extra income in this crisis? While many projects and business models are stalling, online content projects continue to thrive. Right now, organizations of all shapes and sizes are frantically moving their content online. Skilled content writers are in demand.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 27, 2020
If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program. Continue reading → The post Metrics Matter More During COVID-19 Than They Ever Did appeared first on Content Marketing Institute.
ThemeIsle
APRIL 28, 2020
With Google Analytics, you can find out how many visitors your site serves, how they're finding your content, and more. If you know how to segment Google Analytics, you can track almost any variable you want. In this article, we'll show you how to do it by author, using Google Analytics and Tag Manager. You'll then be able to apply the same approach to other segments, too.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
APRIL 28, 2020
Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.
Content Marketing Institute
APRIL 28, 2020
Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.
ProBlogger
APRIL 30, 2020
The post The Key to Long-Term Traffic and Profit for Your Blog appeared first on ProBlogger. “How do you create content that goes viral?”. I remember getting this question from a new blogger. They wanted a post to go viral on their blog, thinking it would suddenly shoot their blog’s traffic and profit into the stratosphere. And who knows? It may have done just that.
Content Marketing Institute
APRIL 30, 2020
The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading → The post How to Make a Weekly Podcast: A Step-by-Step Guide appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
MAY 1, 2020
This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week. Continue reading → The post Follow the Search for Better Answers [The Weekly Wrap] appeared first on Content Marketing Institute.
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