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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.

Editorial 145
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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Text Optimizer: Include related keywords and concepts. The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Text Optimizer can operate as a Google Chrome extension , making it easier to access and run your pages through it.

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords).

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Lumen5 – when you want to transform text into video. productivity Click To Tweet.

Marketing 104
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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Make sure each cluster post links in relevant anchor text to its corresponding pillar page, as well as other pages within the cluster. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword.

SEO 104
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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

Clustered keyword lists also help you create more in-depth and better structured content. . texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Conversational marketing. Conversational marketing is nothing new.