Remove emotional-experience-ai
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Use personal, emotional experiences to separate your writing from anything created by AI.

Nick Ursborne

There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. Put human experience into the frame. In other words, the experience is emotional. But hang on….

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AI can’t shake with anger, tremble with fear, or burst into tears.

Nick Ursborne

Emotions don’t happen just in our minds. Emotions stimulate physiological responses… like changes in heart rate, blood pressure, respiratory rate, facial expressions, and muscle tension. Long story short… any emotion you feel is accompanied by a physical response. As humans, we live, touch and breathe emotions.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

They also used their experience and judgement to decide whether any particular piece of work was good enough. How does this work in the world of AI automation? There are now numerous service tools and agencies out there that use AI to generate a company’s creative output. These AI models can create work at incredible speed.

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What if Sam Altman is only half right about AI doing 95% of your work?

Nick Ursborne

He’s talking about when AI achieves Artificial General Intelligence, AGI. AGI is broadly defined as the stage at which an AI model gains enough skills to perform any task that humans can do, with equal or better proficiency. What’s your plan to put yourself among the 5%, and not the 95% replaced by AI? No problem.”

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. But… AI output can feel dry and generic. It packs no emotional punch. That’s why I advocate leading with a high level of emotional intelligence. This is why stories can be such an impactful way to express Emotional Intelligence in your writing.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. More specifically, it lacks emotional depth. References to emotions are superficial, and second-hand. Because an AI can read about love, but can’t feel it. Emotional hooks grab our attention.

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If you’re dismissive of today’s AI writing tools, you’re missing the point.

Nick Ursborne

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.” ” Here’s the thing… dismissing or ignoring AI writing tools outright because of their current limitations is a mistake.