Remove empathy-emotional-intelligence
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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. But empathy isn’t one of them. An AI can’t experience emotion first-hand.

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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

Bots don’t do emotion. They definitely don’t write with emotional intelligence. For a start, they have no first-hand experience of emotions. And they can’t feel empathy for others. They end up with a ton of content which fails to connect with its readers at an emotional level. This is the magic of empathy.

Writing 243
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Improve the authenticity of your writing by leaning into both AI and Emotional Intelligence.

Nick Ursborne

Authenticity is a profoundly human and emotional quality. This is where we encounter the core domains of Emotional Intelligence. And that includes being aware of the emotions you are feeling. This is about being mindful of the emotions of the people around you, and showing empathy.

Writing 249
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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

And if you want to follow in the path of great creative directors, you also want to hire people who have a high level of emotional intelligence… creatives who know how to listen, and have empathy for their audiences. The winning companies of the future will hire for creativity plus emotional intelligence.

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3 Ways writing with a high level of Emotional Intelligence can enrich your life.

Nick Ursborne

Writing with a high level of emotional intelligence can change that. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When I write this way, two things happen.

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Use personal, emotional experiences to separate your writing from anything created by AI.

Nick Ursborne

There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. In other words, the experience is emotional. What we have done here is tell a story… a human story filled with emotion.

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Nick Ursborne

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. Every purchase is triggered by emotion. We’ll always find ways to justify our purchases, but the first impulse to buy something is purely emotional. But AI tools like ChatGPT don’t lead with emotion. ChatGPT is an AI.