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Ethical Marketing: Definition, Principles, & Examples

Ahrefs

This depends on your principles and what you define as ethical—but to get more concrete answers, we spoke with some marketers and … Read more › In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.

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Is Ghostwriting Ethical?

Freelance Writing Jobs

But is ghostwriting ethical? If you’re new to the topic, or you want to take another look at it, let’s break down the basics of ghostwriting and explore its ethical considerations. However, the practice raises several ethical questions, such as: Is it fair to the original author, as they don’t receive any credit?

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The ethics of AI content

The Ethical Copywriter

However, as an ethical copywriter, something I’ve also been thinking about is the ethics of AI content: from questions about plagiarism and authenticity to worrying signs of racism and sexism in AI generated content. Is it ethical to use AI-generated content? This poses serious and unchartered ethical concerns.

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Ethical Hackers Support Our Commitment to Security

Grammarly

For additional assurance that our product stays ahead of security risks, we partner with ethical hackers to identify potential vulnerabilities before they become an issue. Before joining Grammarly, he was part of our ethical hacker program with HackerOne. Hackers collect over $200K in bug bounties.

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Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

Content Marketing Institute

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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5 Marketing Ethics to Follow on Social Media

Neil Patel

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What are the most crucial marketing ethics you should follow?

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The Ethical and Legal Considerations of Artificial Intelligence

David Meerman Scott

However, using AI to modify other people's work means ethical and legal issues around copyright and ownership. I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done.

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