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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

“If my media relations team can figure out how to build a bot, I bet any number of you can also figure out how to build a bot.”. When Wolf’s Ridge Brewing needed help directing guests’ attention to their talented chef’s cuisine, Whaling’s team spurned conventional ideas such as social media posts, email marketing , media outreach, etc.

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Should You Ungate Your Content in 2021?

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. system: “THIS WEBSITE USES COOKIES TO ENSURE YOU GET THE BEST EXPERIENCE. About 90 days ago, Ahava Leibtag removed the lead-capture forms on her agency’s website. The onion pulsed.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? And don’t overlook the beta of Local Market Analytics, which shows you local keyword volumes.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Smart Blogger is one of the world’s largest websites dedicated to writing and blogging. SmartBlogger.

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What is the Difference Between B2B vs B2C for Paid Social Media?

Neil Patel

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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Thoughts On Writing And Creative Business. Interview With Joanna Penn

The Creative Penn

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Like you said, you can go on my website.