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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

That’s because you were living the story; you had become part of it. You read how fantastic a product is. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. We pay attention to the story, and the story seems to make a product more valuable.

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? How does it take away your objections to buying? How does it take away your objections to buying? How does it nudge you to buy?

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Lead with Emotional Intelligence before you use your AI prompts.

Nick Ursborne

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? That’s how most people do this. And it’s how I do it myself, some of the time. Let’s say I want to write a short blog post about saving for retirement. Which comes first, AI or EI?

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How to Write Beautifully (Hint: It’s Not Just About Style)

Enchanting Marketing

And beautiful writing? I used to think that beautiful writing was just about a poetic writing style. Beautiful writing is vivid, concise, and rhythmic. But the more I think about it, the more I realize there’s more to beautiful writing than style. Beautiful writing is alive. Beauty is not a luxury.

Writing 230
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The Job Interview Process Is Getting Out of Hand – Freelancing is The Way to Go

Elna Cain

I’ve been hearing a lot of stories about ultra-long job interview process steps, multiple people involved, and at the end of all the hoops candidates go through, they are told they didn’t get the job. I find this crazy. It’s no wonder recruiters, human resource people, and marketing managers are involved in hiring.

Freelance 220
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AI can’t shake with anger, tremble with fear, or burst into tears.

Nick Ursborne

Long story short… any emotion you feel is accompanied by a physical response. I asked it, “How would you feel if I gave you a puppy?” It replied, “I think I’d be quite puzzled about where to put it or how to take care of it, considering I don’t have hands or a home in the usual sense. We know how it feels.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

It can read about how it feels to walk on a beach with a loved one at sunset, but it can never experience it. We can outshine the work of AI by writing with a high level of emotional intelligence. Emotional stories engage us at a profound level. Then write copy that acknowledges and addresses those emotions.

Freelance 205