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Anchor Text Ratios: Why They Still Matter for SEO Strategies

The Hoth

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Moreover, anchor text ratios are equally as important to establishing a ‘natural-looking’ link profile.

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How to Do Keyword Mapping Using Ubersuggest

Neil Patel

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

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Local Keyword Research: 4 Easy Steps to Attract More Customers

Backlinko

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). More traffic can mean more customers.

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What SEOs Need to Know About the Anchor Text Google Update 

The Hoth

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

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How To Add Keywords to a YouTube Video

BKA Content

How To Add Keywords to a YouTube Video Do you know how YouTube ranks videos? You can get more views and subscribers to your channel by learning how to add keywords to a YouTube video. Get tips for researching and using keywords on YouTube, and learn how to use search engine optimization (SEO) for video content keywords.

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TikTok SEO: The Ultimate Guide

Backlinko

But don’t worry, we’re going to walk you through everything you need to know about TikTok SEO. What Is TikTok SEO? Similar to SEO for web pages , TikTok SEO focuses on optimizing your content to show up in search results on the platform. However, good TikTok SEO doesn’t just grow your visibility on the platform.

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How to Track Your Google Keyword Rankings

Backlinko

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide.

Keywords 101