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A clever way for writers to design menu structures and landing pages, much like Gov.uk

Contented

It explores a common usability problem with menu design and landing pages, that copywriters can easily fix. Keep content away from pages designed for navigation. The same goes with leaving a trail of content on a menu landing page. Content on menu pages affects usability.

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The Ultimate Guide to SEO for Service-Based Businesses

BKA Content

Lists: Bullet lists are attractive on the page, good for featured snippets and useful for keeping readers interested. You need the secret sauce of SEO for your service-based business’s web content to rank high. By linking your blog content and social media accounts, you can increase website traffic significantly.

SEO 82
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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. That way, your ads will direct users to landing pages designed to convert, greatly increasing your chances of generating a lead or sale.

SEO 98
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SEO for Accountants: Setting Up Your Website for Success

BKA Content

Follow these tips to improve your website’s local search rankings: Create web content with your local audience in mind. Build search-optimized landing pages for each city, suburb, or neighborhood you serve. Use geographic references as keywords, such as city, region, and state names.

Website 74
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

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The Ultimate Guide to SEO Tracking

BKA Content

You can also see how different content performs: Blogs Landing pages Social media posts If one aspect stands out, for better or worse, you can learn from that outlier. You can target these users at multiple points with varied keywords and web content. What happens once they get there?

SEO 72
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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

Next, in the same menu, you can also check your landing pages. You can then revisit old pages and web content to optimize them for more organic click-throughs. With Google prioritizing Page Experience and Web Core Vitals as ranking factors, site speed has never been more important.