The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The freemium model is also an excellent way to compile many qualified leads without lifting a finger. Blogs are inexpensive to create and can serve a multitude of different purposes.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The terms “webcasting” and “webinar” are often confused with each other. Unlike a webinar, webcasting is a one-way flow of information. Event Management Tools.

Communication 145

Communication Lead Generation Sales Collaboration 145

Neil Patel

OCTOBER 18, 2021

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. They’re also great for lead generation.

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. According to Sprout Social , the number one challenge for social media is ROI. Don’t forget to promote your tweets, too. Promoted Ads. Promoted accounts put you in the spotlight so you can gain followers.

Social Media 137

Social Media Promotion Ads Engagement 137

Quick Sprout

JULY 22, 2022

perishables) so you can regularly promote the products they need to them when they need it. GetResponse – Best for Automated Lead Generation. It can be used to create funnels for sales, leads, webinars, and more. I haven’t seen any other email marketing service do this. You can try AWeber for free.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Smart Blogger

FEBRUARY 16, 2023

want to receive discounts or sales promotions ( OptinMonster , 2022) 4. Lead Generation Statistics How can you cultivate new customers this year? 66% of markets generate leads from social media after spending only six hours per week on social media marketing. …the radio star.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers. What’s in it for you?

Content Creator 91

Content Creator Landing Page Digital Marketing Agency 91

The Hoth

NOVEMBER 30, 2022

Social media posts . Webinars . In this scenario, paid ads, social media posts, and blog articles are the most effective types of content for TOFU prospects. . Landing pages featuring free webinars or live demos of your product . Social media posts that highlight how you solve user pain points .

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

JULY 5, 2023

As you venture further into the digital age, it’s becoming increasingly clear that LinkedIn isn’t your typical social media platform. This professional social network is brimming with potential customers, all gathered with a business-oriented mindset. Remember, effective InMail should feel personal, not promotional.

Marketing 64

Marketing Lead Generation Utilities Construction 64

ContentWriters

JANUARY 4, 2023

At the same time that blogs are a form of self-promotion, they are also an effective form of professional development no matter what the topic is. They also offer free video training webinars. In addition to great tutorials, there are informative articles on A/B testing, lead generation, and more. billion pages per month.

Finance 97

Finance Blog Blogging Education 97

Content Hacker

JUNE 30, 2023

We’ll discuss collaborating with niche experts, creating supplementary materials, the power of CTAs, using social media channels for promotion, and more on how to sell my course through my blog. Step #2 : Reach out to them via email or social media platforms like LinkedIn, showcasing how collaboration could benefit both of you.

Collaboration 78

Collaboration Blog Blogging Banking 78

Bramework

AUGUST 20, 2023

I like to search for a product I enjoy, then promote that product on my blog so I can earn a commission from each sale that my readers make. Express gratitude to your donors by sending personalized thank-you messages or featuring donor acknowledgments on your blog or social media channels. Not sure where to start?

Blog 98

Blog Blogging Freelance Brand Awareness 98

Content Marketing Institute

JANUARY 25, 2019

Instead of ramping up the same old approaches, Perri and her team use a distribution strategy focused on building meaningful relationships with journalists and influencers : We do this by monitoring which social media channels people are engaging with, as well as the themes and messaging that is resonating the best. Click To Tweet.

Content 105

Content Advertising Promotion Social Media 105

Content Hacker

MARCH 2, 2023

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. More effective lead generation opportunities. Social media posts (sharing updates).

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

ContentWriters

JULY 19, 2023

Done right, scaling content improves your brand’s visibility, authority, and results in terms of web traffic, SEO, and lead generation, bringing many more benefits. Consistent high-quality content scaling can give your company a big boost when you standardize processes, promote content, and recycle or update legacy content.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Smart Blogger

FEBRUARY 27, 2023

For example: You’re browsing social media , and your curiosity leads you to click a link like this one from Sprout Social’s Twitter account : Once you click the link next to “Start today,” you “land” on: This is an example of a landing page. In particular, a click through landing page (more on this later).

Landing Page 98

Landing Page Digital Marketing Sales Social Media 98

Content Marketing Institute

FEBRUARY 2, 2018

Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content. We find our audience prefers our long-form, educational blog posts around social media marketing. Finalizing.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

The Hoth

AUGUST 1, 2023

Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel. These tactics will help you generate leads from the valuable content you create for your audience, furthering prospects down your sales funnel. Social sharing CTAs.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

JANUARY 21, 2021

In the past, organic search drove most website visitors , crushing non-organic channels like paid search and social media. Today, social media, email, and paid ads often lead the pack in driving organic traffic — but that can vary drastically by industry. Link Building has Changed.

Keywords 145

Keywords Text SEO Social Media 145

ProBlogger

NOVEMBER 27, 2014

Okay, you know how much it costs to keep your blog going, but you want to consider that in the context of how much traffic your blog generates. If you spend money promoting your blog posts, through PPC, Outbrain, or outreach, factor this in. Don’t forget to include any associated labor costs. This is your blog’s “cost per visit”.

Blog 53

Blog Blogging Lead Generation Social Media 53

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. I produce a lot of content.

Promotion 110

Promotion Content Social Media Editorial Team 110

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Send coupons and promotions via email.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

Contently

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Promote the white paper to your network. This turns your white paper into lead-generating content.

Proofreader 119

Proofreader Writing Recruitment Brand 119

Content Marketing Institute

JANUARY 14, 2019

Social media. Targeted content marketing will continue to nurture your leads all the way to loyalty and through your marketing lifecycle on a continuous loop. A potential lead first hears about you. Where is your lead in the cycle? What will appeal to leads at this stage? Lead magnets and e-books.

Sales 104

Sales Marketing Concept Digital Marketing 104

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. Your team can add updates to your calendar using the “Pinboard,” then you (or your social media manager) can drag and drop updates throughout the calendar ensuring both content diversity and balance. And many more formats and ideas.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. Promote to specific influencers. more total social shares. Don’t go in cold.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

DECEMBER 6, 2018

IEEE GlobalSpec used a proprietary model to find people who interacted with its videos or webinars to develop the circulation for the newsletter, according to Zander Wharton, senior account executive of Finn Partners. Why it’s different. Anthem BlueCross BlueShield: The Benefits Guide. Why it’s different. Click To Tweet.

Content Marketing 103

Content Marketing Brand Hospitality Contractor 103

Contently

APRIL 9, 2024

Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post? If your blog post is thoroughly exhaustive, you can even make multiple social media posts covering each pointer in detail. The best part?

Long Form Content 52

Long Form Content Content Social Media Content Creation 52

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. Social media. Sales presentations.

Sales 65

Sales Landing Page Lead Generation Social Media 65

Content Marketing Institute

AUGUST 14, 2018

Chatbots, webinars, livestreaming, GIFs, influencers, ROI, and many other topics are on the list. Jason Schemmel , social media manager, Harper Collins Christian Publishing. Wish would die: Sleazy webinar promotion. Let sleazy webinar promotions end. Not surprisingly, they had a lot to say.

Content Marketing 96

Content Marketing Marketing Storytelling Content 96

Content Marketing Institute

DECEMBER 26, 2018

Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. All of our webinars are available on demand and are free to watch (with registration). Watch Andy’s presentation Content Strategy and SEO for B2B Lead Generation.

Content Marketing 89

Content Marketing Marketing Content Entertainment 89