Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

Storytelling 132

Storytelling Content Marketing Marketing Content 132

Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

Storytelling 133

Storytelling Content Marketing Marketing Content 133

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 57

Storytelling Content Marketing Marketing Content 57

Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

Storytelling 136

Storytelling Brand Content Marketing Audience 136

Content Marketing Institute

JUNE 20, 2019

A select few use augmented and virtual reality in marketing. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute.

Storytelling 97

Storytelling Marketing Content Marketing Content 97

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 116

Content Marketing Marketing Content Storytelling 116

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success.

Storytelling 109

Storytelling Collaboration Education Entertainment 109

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

Storytelling 59

Storytelling Writing Utilities Entertainment 59

Content Marketing Institute

MARCH 25, 2021

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.

Storytelling 126

Storytelling Writer Content Marketing Brand 126

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

Storytelling 121

Storytelling Brand Engagement Content Marketing 121

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 92

Storytelling Brand Marketing Hospitality 92

Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

Storytelling 110

Storytelling Content Marketing Marketing Content 110

Content Marketing Institute

JUNE 8, 2020

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Is your brand telling data-driven stories?

Storytelling 124

Storytelling Content Marketing Brand Marketing 124

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company. But don’t sweat it.

Agency 80

Agency Content Marketing Marketing Script 80

Copywriter Collective

MARCH 8, 2024

The goal of crafting effective marketing strategies is a critical activity within the digital world. Firms must develop a distinct presence through eye-catching and imaginative marketing strategies. Businesses must be clever and adaptable in an ever-changing marketing landscape.

Marketing 52

Marketing Storytelling Copywriter Copywriting 52

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Click To Tweet. Image source.

Storytelling 110

Storytelling Script Content Creator Content Marketing 110

Enchanting Marketing

MAY 20, 2024

Marketer’s drivel. So, what if you could write sales copy like a storyteller? How to sell your product or service with a story Telling short sales stories doesn’t require a special talent or storytelling gene. Pushy sales talk. Sales copy often turns readers off. Could you enthrall your readers and persuade them to buy?

Sales Copy 157

Sales Copy Storytelling Copywriter Copywriting 157

Smart Blogger

NOVEMBER 28, 2023

Navigating the world of LinkedIn can often feel like a complex puzzle, but knowing what to post on LinkedIn can be your game-changer. But we’re not just talking about generic posts here. Imagine you come across a LinkedIn post from a connection discussing innovative workplace practices. Let’s dive right in.

Post 86

Post Storytelling Social Media Content 86

Copywriter Collective

MARCH 19, 2024

In digital marketing, one element remains constant: the power of persuasive communication. Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. Enhancing SEO Search engine optimization (SEO) is the cornerstone of digital marketing.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

Storytelling 89

Storytelling IT Content Marketing Marketing 89

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. How can that be? First, determine what your story is about.

Storytelling 337

Storytelling Writing Text Writer 337

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Media Marketing Storytelling 126

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. The post Storyscaping in the Realm of Book Editing appeared first on Melanie Saxton Media.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

NOVEMBER 10, 2021

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

Content Marketing 140

Content Marketing Storytelling Marketing Content 140

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI?

Brand 89

Brand Storytelling Creativity Text 89

Content Marketing Institute

FEBRUARY 13, 2020

Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are?

Storytelling 92

Storytelling Brand Content Marketing Marketing 92

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. What is a Content Marketing Manager? Post-lunch, you check in with your content team.

Management 91

Management Content Marketing Marketing Storytelling 91

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. By blending creativity, SEO savvy, and market insights, content can become a powerful tool in your digital marketing arsenal.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. We’ll then share with you five tips to expertly market with video for your brand.

Marketing 88

Marketing Storytelling Collaboration Manufacturing 88

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables. Keyword ranking.

Storytelling 58

Storytelling SEO Agency Education 58

Express Writers

NOVEMBER 8, 2022

So, there’s no time like the present to implement customer lifecycle marketing into your strategy. Need some tips to get you started with lifecycle marketing? This most often happens after discovering their content (blog post, social media post, etc.). What is Customer Lifecycle Marketing?

Sales 98

Sales Marketing Storytelling Social Media 98

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. On average, video content is shared 1200 percent more than text and image posts combined – making it the perfect pursuit for businesses looking to increase their organic reach. More sales? A higher CTR ?

Marketing 145

Marketing Brand Awareness Social Media Education 145