Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics. What is Brand Awareness (& Why Measure It)? So, why is measuring brand awareness crucial? The tools are in your hands.

Brand Awareness 74

Brand Awareness Brand Collaboration Construction 74

Content Marketing Institute

OCTOBER 20, 2021

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute. Find out how to get it in the latest episode of Marketing Makers.

Content Marketing 143

Content Marketing Marketing Content IT 143

Content Marketing Institute

APRIL 1, 2021

Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading → The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content Post 145

Neil Patel

MARCH 5, 2021

The YouTube Measurement Program is one of these little glimmers. What Is the YouTube Measurement Program (YTMP)? As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Unfortunately, you can’t.

Content Creator 122

Content Creator Advertising Ads Content Creation 122

Copywriter Collective

JUNE 2, 2023

Pageviews have long been the key metric for measuring content performance. Advanced methods of measuring our content’s impact and reach provide valuable insights we can use to improve content creation and distribute successful content online. However, as the digital landscape changes, so do our KPIs.

Search Engine Optimization 64

Search Engine Optimization Content Brand Awareness Content Creator 64

Content Marketing Institute

AUGUST 31, 2021

Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

Content Marketing 132

Content Marketing Marketing IT Content 132

Content Marketing Institute

DECEMBER 9, 2020

Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Continue reading → The post How Marriott, NerdWallet, and Adobe Measure Content Marketing appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketing Content Copy 109

Fat Joe

JULY 14, 2023

In this guide, we’ll cover: What SEO ROI means Why it’s important How to measure ROI How to forecast ROI What Does the ROI of SEO Mean? The Importance of Measuring SEO ROI Like any other business expense, search engine optimization needs to demonstrate a return on investment. There are a lot of things you need to include.

SEO 52

SEO Agency Search Engine Optimization Lead Generation 52

Content Marketing Institute

APRIL 21, 2021

You can’t determine a house’s value by measuring its fence height. Let’s delve smartly into measuring the content that feeds marketing. Continue reading → The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.

Content Marketing 126

Content Marketing Marketing Content IT 126

Content Marketing Institute

JUNE 19, 2020

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading → The post Are You Measuring the Right Things? The Weekly Wrap] appeared first on Content Marketing Institute.

Engagement 126

Engagement Content Marketing Marketing Content 126

Content Marketing Institute

OCTOBER 21, 2020

Continue reading → The post How to Measure the Value of Your Subscribers appeared first on Content Marketing Institute. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model.

Content Marketing 119

Content Marketing Audience Marketing Content 119

Content Marketing Institute

DECEMBER 1, 2020

Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute. Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience.

Management 145

Management IT Marketing Education 145

Ahrefs

JUNE 13, 2023

Here’s how it’s measured: layout shift score = impact fraction x distance fraction Or said in a more understandable way, it’s: layout shift score = % of the … Read more › CLS is calculated during the five-second window where the most shifting occurs.

SEO 60

SEO 60

Neil Patel

FEBRUARY 10, 2021

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. Here’s how to do it.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Content Marketing 109

Content Marketing Marketing Content Content Creator 109

Smart Blogger

JULY 14, 2023

So how can you measure and leverage it effectively? The post Dark Social: What, Why, & How to Measure it in 2023 (+ Tips) appeared first on Smart Blogger. And here’s the kicker: it’s more pervasive than you might think. So, take a deep breath, step into the darkness, and let’s turn on the light together.

IT 59

IT Social Media Landing Page Digital Marketing 59

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. It’s never too late to implement #content measurement techniques to know what works, says @joderama.

Editorial 109

Editorial Social Media Content Marketing Brand Awareness 109

Content Marketing Institute

NOVEMBER 22, 2019

This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. Continue reading → The post Digging Into the Marketing Measurement Myth [The Weekly Wrap] appeared first on Content Marketing Institute. He talks with Scott Monty about what Mr. Rogers can teach us about business.

Marketing 96

Marketing Content Marketing Content Post 96

Content Marketing Institute

JULY 17, 2019

Are you making these three mistakes when measuring engagement? Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute. If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.

Engagement 90

Engagement Content Marketing Marketing Content 90

Content Marketing Institute

SEPTEMBER 16, 2019

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand.

Content 91

Content Content Marketing Brand Marketing 91

Freelance Writing Jobs

APRIL 8, 2022

How do you measure freelance success? Well, learning about KPIs can really help you to monetize your talent and measure what’s not working for you. So, without further ado, here are 5 necessary KPIs for measuring your success as a freelance writer: . KPIs to Measure Freelance Success. What is freelance success to you?

Freelance 52

Freelance Writer Search Engine Optimization Portfolio 52

Freelance Writing Jobs

APRIL 8, 2022

How do you measure freelance success? Well, learning about KPIs can really help you to monetize your talent and measure what’s not working for you. So, without further ado, here are 5 necessary KPIs for measuring your success as a freelance writer: . KPIs to Measure Freelance Success. What is freelance success to you?

Freelance 52

Freelance Writer Search Engine Optimization Portfolio 52

Moz

APRIL 23, 2020

When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. All right.

Content 69

Content Search Engine Optimization Concept Projects 69

Content Marketing Institute

AUGUST 24, 2023

Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.

Content Marketing 89

Content Marketing Content Marketing IT 89

Moz

JULY 9, 2021

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

Engagement 70

Engagement Website 70

Ahrefs

JUNE 14, 2023

Example interactions include: Some events like scrolling or zooming are not counted. Let’s look at how fast your FID should be and how to improve it. A good FID value is less than 100 ms and should be based on … Read more ›

IT 82

IT SEO 82

Ahrefs

JUNE 14, 2023

The first impression users have of your site is how fast it appears to be loaded. The largest element is usually going to be a featured image or maybe the <h1> tag. But it could also be any of these: … Read more ›

Content 58

Content IT SEO 58

Moz

JANUARY 23, 2020

You're looking at goal completions on the form, you're measuring how many people arrived on that page that includes the form, and what we want to do now is we want to take that to a deeper level so we can really understand how people are not just completing the form, but how they're really interacting with that form.

Sales 67

Sales Consulting Website SEO 67

Content Marketing Institute

MAY 27, 2022

Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains. Continue reading →

Brand 117

Brand Marketing 117

Men With Pens

APRIL 21, 2011

Everyone measures success differently. Some people measure it by their net worth, others define themselves by their job title and career, and still others gauge it by their possessions, such as their house, cars, and jewelry. How to Measure Your Success first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Creative Director 74

Creative Director Banking Freelance Projects 74

Grammarly

FEBRUARY 6, 2024

Here are the takeaways for setting a strong DEIB strategy, measuring its impact, and creating robust programs that drive real results. Develop Your DEIB Measurement Formula At Paradigm, the team has a keen focus on data to continuously improve learning programs for themselves and their customers.

Consulting 94

Consulting Collaboration Management Engagement 94

Write Out Loud

FEBRUARY 29, 2024

In a world where we can measure everything, where every ad has analytics and every… There are different types of copy and content out there.

Website 100

Website Writing Copy Ads 100

Credible Content

JUNE 23, 2023

“Direct response copywriting is the process of creating written content that is designed to elicit a measurable response from the reader, such as a purchase, a subscription, or a donation.” It focuses on crafting compelling messages that generate measurable results, such as sales, leads, or inquiries.”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Ahrefs

MARCH 7, 2024

This type of metric measures the efficiency of … Read more › To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.

Marketing 109

Marketing Content Content Marketing IT 109

Ahrefs

FEBRUARY 2, 2024

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more ›

Marketing 121

Marketing SEO Content Marketing Audience 121

Make a Living Writing

JANUARY 8, 2024

M—Measurable How are you going to track your progress toward your goal? Measure Milestones If your goal is too broad or non-existent, it can be difficult to measure your progress. Setting specific, measurable, achievable, relevant, time-bound goals does not mean your creativity will suffer.

Creativity 98

Creativity Writer Projects Publisher 98

Caroline Gibson

APRIL 7, 2024

A set of tools and reports used to measure, manage and improve your web presence – and its health.) Don’t forget to identify local areas to target for geographically local SEO. What to consider for your website analytics Who will sort out your Google Search Console integration? (A What about Google Analytics (GA4) integration?

Website 147

Website Freelance Copywriting Copywriter Copywriting 147