Grammarly

DECEMBER 12, 2023

A CTA is more than a prompt; it’s a strategic marketing tool designed to elicit an immediate response, transforming passive onlookers into active participants. Lastly, we’ll share examples of CTAs. Examples include “Buy Now,” “Subscribe Today,” and “Make an Appointment.” These might redirect to a blog or sales page.

Persuasion 92

Persuasion Social Media Portfolio Advertising 92

Caroline Gibson

JANUARY 4, 2023

Radio has to be a performance so think of the script like a drama script – look at some for really good examples of how things are written. Even if your script just uses a single voice, it still needs some context. Afternoon sessions are often better – the VO’s voice then has time to warm up.

Ads 182

Ads Script Freelance Copywriting Copywriter 182

Make a Living Writing

APRIL 8, 2024

For example, if your client wants to offer an ebook, whitepaper, or a case study, they’ll need a landing page for that specific piece of content. For example, posts for X (formerly Twitter) are short, while Instagram posts focus on the images and include several hashtags. Continuing with the beauty brand example.

Copy 80

Copy Copywriter Copywriting Landing Page 80

Content Writing

MAY 16, 2022

This tone resembles your voice when you are speaking with them. You may write some sentences in active voice while others in passive voice. So, what is active voice in writing ? You can consider a sentence like ‘The girls ate desserts’ as an example of active voice. The wolf bit the girl.

Writing 52

Writing IT Construction Sales Copy 52

Neil Patel

JULY 9, 2021

To be included in news XML’s your reporting must be original, honest, and well-structured with quality anchor texts, meta tags, and an authoritative voice. Use active voice: A news headline is a quick way to demonstrate what’s inside the story and will catch the eye of the search engine. Avoid using a passive voice.

Ads 145

Ads Website Search Engine Optimization Engineering 145

Content Hacker

MAY 19, 2023

Avoid Passive Voice In addition to the editing practices mentioned above, another big aspect when crafting content involves avoiding passive voice. Source: Thesaurus.com Instead, opt for active voice, which is often more direct, clearer, and easier to read/understand.

Blog Post 98

Blog Post Blog Blogging Post 98

ContentWriters

JULY 12, 2023

Use Active Voice as Much as You Can Active voice is one of the fundamentals of effective writing. Writing in the active voice requires you to include a clear subject who acts. This means that the subject of the sentence acts, as opposed to passive voice, where the subject receives the action. Be specific.

Writing 52

Writing Medical Writer Communication 52

Grammarly

JUNE 21, 2023

E.g. is short for exempli gratia and is used to provide examples. 15 Like vs. such as Like is used to make a comparison, while such as is used to provide specific examples. 18 Based off vs. based on This is an example of language evolving, and perhaps one day, based off will be considered grammatically correct. Passed is a verb.

Text 90

Text Communication Writer Writing 90

Grammarly

NOVEMBER 16, 2022

Word counts exist for many reasons—print publications, for example, have them to ensure stories can fit in a defined space in a newspaper, magazine, or book. For example, if you’re writing a paper about George Washington’s policy positions, you don’t need to mention his personal life unless it directly impacted his political career.

Communication 84

Communication Utilities Writer Advertising 84

The Ethical Copywriter

MARCH 7, 2022

It could be that you’re using something called the passive voice a lot, and changing that can help give your copy that little boost it needs. The passive voice is a type of grammatical construction that it’s easy to slip into, especially if you’ve got your business hat on. Ok, so what’s the active voice?

Engagement 52

Engagement Proofreader Construction Copywriter 52

Grammarly

FEBRUARY 28, 2023

Example: We have less resources now and I hope this won’t effect our launch plans too much. Example: We’ll record the demo so it can be shared by you or your colleagues with anyone else who’s interested. Grammarly: This sentence uses the passive voice, and changing it to the active voice can be more straightforward.

Communication 111

Communication Management Writing Blog 111

Grammarly

FEBRUARY 6, 2024

It differs from voice because voice in writing does not change based on the context or situation. A brand’s voice is what makes sound distinct from other companies. For example, if you’re writing an email to reprimand someone for work that was delivered late, be direct and formal rather than playful and friendly.

Proofreader 110

Proofreader Communication Management Text 110

Grammarly

NOVEMBER 9, 2023

For example, it might include an infographic that illustrates your process instead of presenting a bullet list of benefits. Tips for writing a one-pager Write in the active voice In most cases, the active voice is a better choice for a one-pager than the passive voice.

Landing Page 93

Landing Page Concept Education Copy 93

Grammarly

APRIL 10, 2023

Here is an example of Apple’s mission and vision statements: Mission: “To bring the best user experience to customers through innovative hardware, software, and services.” Write your vision statement in the active voice. Using the passive voice can make your vision statement confusing or boring.

Writing 87

Writing Concept Publisher Publishing 87

Smart Blogger

DECEMBER 9, 2022

We’re going to run through everything you need to know about transforming a weak verb into powerful verbs… and we’ll finish up with a list of 100+ examples of great verbs to use. Tip: When you’re looking out for boring verbs, watch out for passive verbs too: they weaken your writing. For example: Quickly walk could become stride.

Prose 100

Prose Writing Sales Copy Manufacturing 100

Copywriter Collective

FEBRUARY 9, 2024

Develop a Unique TOV for Your Brand TOV stands for tone of voice , and developing one is key to your overall brand strategy. A distinctive brand voice will resonate with potential customers. As they are active rather than passive in this process, they are more likely to engage with the content.

Writing 59

Writing Content Storytelling Copywriter 59

Grammarly

JANUARY 29, 2024

For example, keywords placed in titles and headings are more effective for SEO than keywords placed in body text. That includes writing fundamentals like using active voice rather than passive voice , planning word choice that appeals to your unique audience, and cutting unnecessary words for conciseness.

Website 96

Website Writing Copywriter Copywriting 96

Neil Patel

NOVEMBER 11, 2020

Examples include: Center vs. centre Theater vs. theatre Color vs. colour Criticize vs. criticise Program vs. programme. Voice and Tone. The voice is the overall expression of your brand, while the tone is how that message is delivered. On academic websites, for example, longer sentences and paragraphs are the norm.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Contently

FEBRUARY 21, 2023

Google, Siri, and Alexa are all examples of NLP in action. Editing: You might be familiar with tools like Grammarly , which can proofread copy for grammar, voice, tone, readability, punctuation, and more — and provide suggestions for improvement in real time.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Grammarly

APRIL 9, 2024

Below, we share the best techniques and tips for rewriting web content and an example of paraphrasing a website too. Paraphrasing a website example Original website Taken from the Wikipedia article for jelly beans. Pay attention that doing so doesn’t mean you’re overusing passive voice.

Website 84

Website Prose Proofreader Content 84

Credible Content

MAY 25, 2023

Avoid passive voice. Use specific examples to illustrate your points. Use language, tone, and examples that are relatable and meaningful to them. Adapt your voice: Modify your writing style to align with the industry you’re working in. Persuasive writing is often used in advertising, marketing, and politics.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Credible Content

MAY 28, 2023

Creating Passive Income E-books can be monetized, allowing you to generate passive income. Use clear language and provide real-life examples to illustrate your points. Tailored Tone and Voice A content writer can adapt their writing style to match your personal brand. What type of e-books can you write and publish?

Promotion 130

Promotion Publisher Publishing Publishing 130

Article Writing

AUGUST 22, 2022

For example, effective business and professional tech writing are tough to do if you aren’t intimately familiar with the topic. Use your natural voice and style, and don’t worry about sounding too formal or “academic.” Use active voice. ” Research Effectively. Just use your best judgment! Be specific.

Writing 59

Writing Search Engine Optimization Copywriter Copywriting 59

Freelance Writing Jobs

FEBRUARY 1, 2023

For example, ads with a socially conscious message that appeals emotionally tend to work better with women. For example, follow the order of introduction, discussion, conclusion, and recommendations when writing business reports. Don’t use passive when you can use active voice.

Freelance 45

Freelance Writer Writing Proofreader 45

Article Writing

OCTOBER 29, 2022

For example, if you’re selling a fitness product, don’t just stop there. For example, a car might have a deluxe package with numerous features, such as better air conditioning, leather seats, and a better steering wheel. Write in the active voice. what additional resources are included in the article like graphs or examples.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

ContentWriters

MAY 17, 2023

There’s an art to determining your brand’s voice, presenting the tone you want your business to embody, and consistently communicating the look and feel you’d like to exemplify on various platforms. To stay consistent, think of your brand as a person, then write in their voice. Congratulations to Kim, Dan, and Dave!”

Social Media 95

Social Media Copywriter Copywriting Media 95

Grammarly

OCTOBER 27, 2022

Ghosts, for example, may be popular now, but if ghosts don’t scare you, that’ll come through in the writing. One thing to note: While there are many cases when you should avoid the passive voice , sometimes it’s the best choice. The passive voice eliminates, or at least obscures, the agency of the subject.

Writing 103

Writing Proofreader Construction Writer 103

The Subversive Copy Editor

JANUARY 1, 2022

See below for a few examples of rules many of us learned in school that were wrongheaded back then and are still wrong today. The passive voice also involves using “to be,” and avoiding the passive in favor of the active is a famous rule for writers. If you’re fuzzy on the passive voice, see CMOS 5.118.

Construction 52

Construction Prose Editorial Writer 52

ContentWriters

NOVEMBER 23, 2022

It can be passive, like a recorded lecture, or interactive, like a quiz. eBooks are a passive form of eLearning. For example, if you are using PowerPoint slides in your eLearning course, you can add a short video clip in one slide. For example, mindset, motivation, stories, big-picture concepts, dialogues, and interviews.

Content 98

Content Electronics Concept Text 98

Jane Friedman

MARCH 28, 2024

Is your character habitually late for work, going through a divorce, a former combat veteran, an assault survivor, just had a fight with their kids for the millionth time about homework, for example? He shouted, his voice full of anguish as he dragged her to the side. He’d jumped in right after her. I was only kidding!

Hospitality 94

Hospitality Food Engineering Post 94

Jane Friedman

JULY 26, 2023

Because when you build an entire story around the “I” voice, you commit to installing the reader deep inside a single skull. I suggest that first-person POV is the most misunderstood and also the most difficult voice to master. That’s because the first-person voice exists on two planes simultaneously. I am the vampire Lestat.”

Prose 85

Prose Writing Entertainment Writer 85

Smart Blogger

JULY 20, 2023

Strengthens Brand Message & Voice An often overlooked benefit of meta descriptions is the ability to reinforce your brand’s message and voice. For example, if you’re writing a meta description for an online plant shop, you might write, “Discover a world of exotic indoor plants at [YourShop].

Search Engine Optimization 69

Search Engine Optimization Writing Digital Marketing Engineering 69

Smart Blogger

FEBRUARY 23, 2023

Great for People Who: Self-start Love to write Want to build passive income Quickstart Guides: How to Write an Ebook: 21 Dumb Mistakes to Avoid in 2023 How to Make Money with Kindle Direct Publishing [Case Study] 4. From animation to public service announcements to tech reviews, they all require a unique voice. Why not yours?

Food 96

Food Consulting Agency Freelance 96

BKA Content

FEBRUARY 18, 2023

For example, a technical manual or academic paper that uses a lot of complicated vocabulary and industry-specific jargon has low readability because only people with specialized knowledge can understand it with ease. For example, recommended sentence length for higher readability is 20-25 words.

Medical 52

Medical Search Engine Optimization Text Concept 52

Smart Blogger

MARCH 7, 2023

For example, Grammarly loves commas even when they may interrupt the flow of a sentence. The premium version will intercept advanced errors like plagiarism and passive voice detection while also providing feedback to help you improve your writing. For example, you can write in German and then translate it into English.

Proofreader 115

Proofreader Text Copy Writer 115

Smart Blogger

DECEMBER 8, 2023

We’ll walk you through specific examples and actionable strategies to make your LinkedIn profile not just visible, but stand out. In this digital agora, the algorithm ensures that each LinkedIn user doesn’t just passively scroll through a stream of posts.

Social Media 97

Social Media Search Engine Optimization Utilities Digital Marketing 97

Grammarly

JULY 18, 2023

Here is an example: Time flies. Take a look at the direct object bolded in this example: The fox dug a hole in the ground. Take a look at the indirect object in the same example sentence as above: The fox dug a hole in the ground. Here is an example: Joachim is a skilled tennis player. What is the subject of a sentence?

Concept 66

Concept Communication Writing Blog 66