Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 96

Marketing Landing Page Social Media Lead Generation 96

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Media Marketing Storytelling 126

Smart Blogger

FEBRUARY 8, 2024

Whether you want to leverage LinkedIn for business development, marketing, or networking, understanding how to use these tools can be a game changer. They help you identify and engage with key individuals or groups, enhancing your presence and influence on the social media platform. Let’s begin.

Social Media 81

Social Media Marketing Lead Generation Recruitment 81

Blogtrepreneur

APRIL 23, 2024

This is where marketing automation software steps in as a game-changer. Here are seven key benefits of using marketing automation software in the mortgage industry. Here are seven key benefits of using marketing automation software in the mortgage industry.

Marketing 52

Marketing Communication Social Media Management 52

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 72

Digital Marketing Agency Marketing Search Engine Optimization 72

BKA Content

FEBRUARY 23, 2024

How can you implement SEO if you don’t have a dedicated digital marketing department? The Top 5 Companies Offering Affordable SEO for Lawyers Marketing for legal services can be cutthroat, so a responsive SEO strategy is essential for drawing traffic to your website. How can you tell if an SEO agency is right for your needs?

SEO 82

SEO Agency Search Engine Optimization Digital Marketing 82

BKA Content

OCTOBER 20, 2023

The 6 Top Social Media Content Creation Services To Save You Time in 2023 With 4.8 billion people (roughly 60% of the world’s population ) active on social media, your business can’t afford to ignore platforms such as Facebook, Instagram or LinkedIn. Do you know how to make the most of your accounts, though?

Content Creation 84

Content Creation Social Media Media Agency 84

Buffer

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers. Not only does Spotify rely on targeted ad campaigns, they do not overwhelm users with ads.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand.

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94

Make a Living Writing

APRIL 8, 2024

With websites, you’re writing marketing copy. Email marketing campaigns Email writing and marketing fall under the different types of copywriting projects clients will ask copywriters to help them with. Email copywriting includes newsletters and email campaigns and sequences. They’re a type of social proof.

Copy 79

Copy Copywriter Copywriting Landing Page 79

BKA Content

APRIL 15, 2024

Search engine optimization is the process of optimizing digital content, such as websites, blogs, and social media, to rank well in search engines. You can then use these blogs to drive traffic to your website and other marketing channels. Managing Social Media Social media is one of the main ways people share content.

SEO 67

SEO Search Engine Optimization Social Media Keywords 67

Smart Blogger

SEPTEMBER 12, 2023

Ready to get started with YouTube marketing but don’t know where to begin? Tons of social media competition and short attention spans make standing out on the world’s second-largest search engine seem unattainable. What is YouTube Marketing? You need a strategy — a roadmap to social media engagement and conversion.

Script 103

Script Social Media Marketing Brand Awareness 103

Blogtrepreneur

MARCH 3, 2024

Lead generation lets you center your marketing efforts on a particular demographic or audience. With this targeted approach, you can tailor your marketing techniques and messaging to align with your target market’s needs and preferences. You can start with social media ads when looking to generate leads cost-effectively.

Lead Generation 52

Lead Generation Social Media Advertising Ads 52

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. What Is a Buyer Persona?

Social Media 109

Social Media Sales Education Audience 109

BKA Content

JANUARY 24, 2024

A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. B2B marketing employs methods similar to those used for business-to-consumer (B2C) marketing. The number of available B2B marketing firms is growing every day.

SEO 76

SEO Search Engine Optimization Manufacturing Finance 76

Smart Blogger

OCTOBER 5, 2023

In the rising influencer marketing trend, you’ve likely encountered the term “nano influencer.” In this post, you’ll discover the what, why, and how to leverage nano influencers in your social media marketing strategies. According to Influencer Marketing Hub , nano-influencers have a 7.2%

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Content Hacker

MARCH 9, 2023

Consumer-generated marketing. With this approach to marketing, companies leverage customer-generated content such as reviews, testimonials, photos, or videos to promote products and services – all while creating a more personal connection between the brand and the target audience. But what does consumer-generated marketing really mean?

Marketing 104

Marketing Social Media Advertising Engagement 104

Grammarly

DECEMBER 12, 2023

A CTA is more than a prompt; it’s a strategic marketing tool designed to elicit an immediate response, transforming passive onlookers into active participants. It’s how you get your audience aligned with the goals of your campaign or business. CTAs can be effective in most marketing mediums.

Persuasion 94

Persuasion Social Media Portfolio Advertising 94

Smart Blogger

NOVEMBER 23, 2022

Creating a winning marketing campaign is intimidating. In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. 21 Memorable Marketing Campaigns to Inspire You. Coca-Cola’s Share a Coke Campaign. The video was a hit.

Marketing 115

Marketing Social Media Brand Awareness Advertising 115

Smart Blogger

SEPTEMBER 12, 2023

In the vast digital ocean of influencer marketing, it’s easy to get swept away by the allure of big celebrity names. Think of them as the best-kept secret of marketing, radiating authenticity and building trust in tight-knit communities. Well, in the realm of influencer marketing , this couldn’t be more accurate.

Marketing 90

Marketing Social Media Collaboration Food 90

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could.

Social Media 136

Social Media Media Marketing Healthcare 136

Freelance Union

NOVEMBER 10, 2022

Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc. Create Social Media Profiles Don't hesitate to post your projects online! It can be equally effective for freelancers.

Freelance 123

Freelance Social Media Advertising Finance 123

BKA Content

DECEMBER 22, 2023

Most companies (90%) plan to expand their SEO investments in part because the average SEO marketing return on investment is 22:1 or 2,200% in a field where a good ROI is 5:1. TopHatRank TopHatRank is an atypical internet marketing firm that started small in Los Angeles in 2009. Actual SEO Media, Inc. Actual SEO Media, Inc.

SEO 76

SEO Digital Communication Healthcare Content Creation 76

Smart Blogger

FEBRUARY 20, 2023

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Smart Blogger

JUNE 20, 2023

These marketing strategy examples are exactly what you need! From guerrilla tactics that’ll make you feel like a cunning ninja, to social media campaigns that’ll turn you into an online rockstar — we’ve cherry-picked the cream of the crop. It was more than just a marketing strategy ; it was a movement.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Below, we explain how to get started with AI copywriting.

Copywriter 97

Copywriter Copywriting Script Marketing Copy 97

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media 143

Social Media Media Marketing Agency 143

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The campaign was a huge success; over 6 million social posts included the hashtag.

Brand Awareness 94

Brand Awareness IT Social Media Content 94

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? Your industry may not lend itself to e-commerce, or alternative marketing tactics may serve your goals better.

SEO 80

SEO IT Brand Awareness Search Engine Optimization 80

ContentWriters

FEBRUARY 8, 2023

One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. 8 B2B Video Marketing Ideas Video marketing for B2B is gaining more and more popularity.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

ContentWriters

NOVEMBER 14, 2022

Holiday marketing campaigns can be fun yet stressful. The biggest shopping season comes with constant deadlines making it easy to forget marketing etiquette. We’ve got your back with our list of holiday marketing etiquette dos and don’ts. Don’t worry! Do Be Mindful of Your Audience’s Preferences.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Content Marketing Institute

FEBRUARY 23, 2023

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading →

Marketing 133

Marketing Social Media Engagement Media 133

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 145

Marketing Social Media Keywords Content Creation 145

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It higher win rates and 18.1% Generate Leads.

Social Media 145

Social Media Agency Media Communication 145