Smart Blogger

JUNE 19, 2023

Intrigued by freelance copywriting? Wondering what the fuss is all about? If so, freelance copywriting is certainly one way to achieve your dreams. In this guide, we’ll unravel the mysteries of freelance copywriting and share specific, actionable strategies that’ll help you kickstart your copywriting journey.

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Freelance Copywriting Copywriter Copywriting Freelance 75

Ahrefs

JULY 19, 2023

In this post, you’ll learn what SEO copywriting is and how to do it. SEO copywriting is creating high-quality content that appeals to both search engine algorithms and human users. It’s crafting content that’s designed to rank high on … Read more ›

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Copywriter Copywriting IT SEO 76

Smart Blogger

MAY 26, 2023

If you’ve ever found yourself wondering, “What is a copywriter?”, A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. What is a Copywriter? So, what does a copywriter do? Why Consider Becoming a Copywriter? ​​So,

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Copywriter Copywriting Persuasion Freelance Copywriting 74

The Ethical Copywriter

FEBRUARY 10, 2022

A sustainability copywriter is someone who writes copy for sustainable companies and brands. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without greenwashing. Sustainable” is subjective.

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Copywriter Copywriting Copy Projects 52

ProWritingAid

MARCH 1, 2023

Direct response copywriting convinces the reader to take immediate action, while other forms of copywriting focus on broader and less immediate goals. Learn more about this type of copywriting.

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Copywriter Copywriting IT 99

Nick Ursborne

APRIL 6, 2024

Within companies and organizations around the world, managers and leaders should be asking, “As we dive into using AI, how many humans do we need in the loop, and what should they be doing?” Which is why you might want to take my course, Futureproof Copywriting. The content isn’t badly written. But there IS a problem.

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Copywriter Copywriting Writing Freelance 255

Nick Ursborne

MARCH 12, 2024

How about we imagine together what kind of adventures this puppy might have?” As any seasoned copywriters will tell you, emotion lies at the heart of great copy and content. Emotion is what drives engagement, builds trust, and converts prospects into buyers. I explain how to do this is in my course, Futureproof Copywriting.

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Nick Ursborne

DECEMBER 26, 2023

Our role is to contribute the deep emotional layers of what it means to be human. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. For marketing writers, it gives us ways to connect with our readers at a deeper level, beyond the reach of what AI tools can achieve.

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Copywriter Copywriting Writing Sales Copy 249

Nick Ursborne

JANUARY 29, 2024

I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. And what else did I need to learn in order to flourish in this new world? For digital writers and copywriters, there is my own course, Futureproof Copywriting. At least, not right away. In other words.

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Copywriter Copywriting Education Engineering 228

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. One of the problems with thousands of companies all using the same AI tools, with the same “Top 50 Prompts”, is they fall into what I call the Sameness Trap. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Freelance Copywriting Content Creation 218

Nick Ursborne

JANUARY 17, 2024

So what can you do? If you leave all the work to AI, you fall into what I call “the sameness trap”. Your next step is to add what AI is weakest at… the nuances of human emotion. That’s where my course, Futureproof Copywriting comes in. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Writer Writing 221

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. It’s about what’s coming next that we should be watching for. Their output will be a huge improvement on what we see today. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.”

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Copywriter Copywriting Writing Storytelling 222

Nick Ursborne

MARCH 14, 2024

What’s your plan to put yourself among the 5%, and not the 95% replaced by AI? Tap into that deep well of emotions as a writer, and you’ll always have something to offer, beyond what any AI can achieve. Check out my course, Futureproof Copywriting. The post What if Sam Altman is only half right about AI doing 95% of your work?

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Copywriter Copywriting Agency Creativity 224

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. What steps should you take to protect your own future?

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Copywriter Copywriting Copy Writer 232

Elna Cain

FEBRUARY 1, 2024

And that’s exactly what I did. Those tweaks, pivots, and copy changes is what will help you create a LinkedIn profile that attracts the right type of client. Those tweaks, pivots, and copy changes is what will help you create a LinkedIn profile that attracts the right type of client. copywriting). So get ready!

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Freelance Writer Copywriter Copywriting 239

Nick Ursborne

FEBRUARY 8, 2024

The narrative focuses on Jamie’s self-discovery, the awe of nature’s beauty, and the realization of what truly matters in life. That’s what gives them power. What I’ve shared here are a few examples of fictional people. appeared first on Writing for the web - online copywriting and content writing. Everyone loves stories.

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Copy Copywriter Copywriting Food 230

Caroline Gibson

APRIL 7, 2024

What to consider for your website design Template or bespoke (the latter is very expensive)? Squarespace or WordPress (and what about hosting packages?) Services, Contact, Blog), what about the legal ones (Privacy Policy, Cookie Policy, Terms of Use) and the small essentials such as the 404 error page?

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Website Freelance Copywriting Copywriter Copywriting 147

Nick Ursborne

SEPTEMBER 2, 2023

Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 AI is the big thing right now. Bots don’t do emotion. Lines of code can’t fall in love, or laugh.

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Writing Copywriter Copywriting Persuasion 241

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. First, what I share below represent the last two steps in a longer back and forth between myself and GPT-4. It was created by GPT-4. All I did was provide the prompt.

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Ads Ad Copy Storytelling Copywriter 213

Nick Ursborne

JANUARY 22, 2024

Next, use ChatGPT to do what it does best… creating quality drafts at speed. Ask any veteran copywriter or marketer, and they’ll tell you that emotional engagement plays a huge part in converting prospects to customers. We’ve now had over a year to become proficient with AI writing tools like ChatGPT. Volvo cars make you feel safe.

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Copy Copywriter Copywriting Writing Style 216

Nick Ursborne

NOVEMBER 30, 2023

As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. But when it’s not just about sharing information, the math changes.

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Copy Ads Copywriter Copywriting 212

Nick Ursborne

APRIL 22, 2024

What we don’t do very often is pause and ask the model to take the lead. I’d stopped telling it what to do, but instead asked a question. If an answer isn’t what you expected, refine your question or ask follow-up questions to narrow down the information. Write me an email promoting our latest product launch.

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Collaboration Utilities Copywriter Copywriting 200

Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. What year two – 2024 – will bring is hard to predict. A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting. I’ve been teaching this for years. And it’s not just ChatGPT.

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Copywriter Copywriting Freelance Agency 187

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriter Copywriting Freelance Copywriting Freelance 177

Nick Ursborne

SEPTEMBER 10, 2023

We feel what they feel. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. What you want to do is integrate the productivity advantages of using AI with the deep engagement advantages of being more empathetic. The third domain of Emotional Intelligence is Social Awareness.

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Copywriter Copywriting Sales Copy Copy 217

Nick Ursborne

OCTOBER 4, 2023

What we have done here is tell a story… a human story filled with emotion. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own? As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. But so can GPT-4.

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Storytelling Copywriter Copywriting Writing 227

Nick Ursborne

OCTOBER 13, 2023

Include only what you learned by reading the class materials, as directed by the curriculum. They don’t know what it’s like to feel happy, or scared, or sad. So… if you want your work to stand out from the writing generated by these tools, you need to do what AI can’t do… You have to lead with emotion. No more imagination!

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Writing Copywriter Copywriting Sales 211

Enchanting Marketing

FEBRUARY 13, 2024

What do you like to read? If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. This is what I’d love to share with you … I just finished reading the fabulous novel The Queen of Dirt Island by Donal Ryan. What happens next?

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Sales Copy Writing Copywriter Copywriting 207

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. This combination of AI plus Emotional Intelligence is what I teach in my course, Futureproof Copywriting. appeared first on Writing for the web - online copywriting and content writing. Academic writing.

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Copywriter Copywriting Writing Landing Page 230

Nick Ursborne

AUGUST 30, 2023

But human copywriters do care. Some copywriters are already making this mistake. Some companies are making a related mistake… they’re firing their human copywriters and replacing them with AI. Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers. ChatGPT is an AI.

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Copywriter Copywriting Writing Script 191

Nick Ursborne

FEBRUARY 3, 2023

Think about some of the biggest names in copywriting. What are your core strengths? When people mention or read your name, you want them to immediately associate your name with what you do best. A good copywriter apparently. But I really don’t know what he or she is known for or good at.” What are your own goals?

Freelance Copywriting 218

Freelance Copywriting Copywriter Copywriting Freelance 218

Nick Ursborne

FEBRUARY 14, 2024

Make it clear what kind of work truly excites you… the kinds of projects you truly love to work on. To learn how to weave more emotional intelligent into your writing – for your clients and for yourself – check out my course, Futureproof Copywriting. This is where we get to compete. Put more heart into your copy and content.

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Freelance Copywriter Copywriting Copy 202

Nick Ursborne

JANUARY 4, 2024

As you can see, it didn’t take much for GPT-4 to understand what I was looking for. If you want to learn more about adding a higher level of emotional intelligence to writing that is generated by AI, be sure to find out about my course, Futureproof Copywriting. I’m being empathetic. I’m putting myself in the shoes of my audience.

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Copywriter Copywriting Construction Copy 219

Nick Ursborne

SEPTEMBER 13, 2023

The more realistic and credible the what-if scenarios you create, the more powerful they’ll be. And, once again, this is beyond what AI can reasonably achieve. The future belongs to writers and copywriters who combine AI and Emotional Intelligence. This is the topic and promise of my new course, Futureproof Copywriting.

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Copy Copywriter Copywriting Content 199

Melanie Saxton

JANUARY 25, 2024

Potential clients can share your newsletters with others, further promoting what you offer. Usually, the answer is, “What are the standards?” Custom Newsletter Services For Reach and Connection I’ve had many clients come to me wondering why their site isn’t gaining traction.

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Digital Media Copywriter Copywriting Consulting 130

Nick Ursborne

SEPTEMBER 22, 2023

A critical part of what it means to be human is tied to our senses. So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. If you want in-depth instruction on how to do this, step by step, find out more about my Futureproof Copywriting course.

Writing 235

Writing Copywriter Copywriting Copy 235

Nick Ursborne

SEPTEMBER 29, 2023

To be transparent and to reveal yourself, you have to know yourself at a level way beyond what ChatGPT can achieve. If you want more instruction on how to combine AI with EI, take my Futureproof Copywriting course. appeared first on Writing for the web - online copywriting and content writing.

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