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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice. Birchard summarizes the latest brain research on language processing and how it applies to impactful writing.

Writing 184
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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

What do you like to read? If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. Read good writing, too. You’ll absorb the styles, techniques , and rhythm of good writing. Even when you don’t realize it, your writing will become better.

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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. 1 – Be aware of the emotional persona of the company you’re writing for. Apple makes you feel you’re different from the crowd. And the absence of emotion can be exacerbated by the use of AI-assisted writing.

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The Best Writing Tablet for 2022

Elna Cain

I’ve got it set up just the way I want it with my computer, keyboard, mouse, lights, office supplies , and more to get my writing work done. So, what do you do when you want to write on the go? Instead of lugging along a thousand notebooks and pens, why not get a writing tablet? Why Should I Buy a Writing Tablet?

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How to Write Conversationally: An (Almost) COMPLETE Guide with 18 Examples

Enchanting Marketing

And she doesn’t like the tone of her writing at all. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza. But it doesn’t always work like that.

Writing 266
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4 Surprisingly Fun Ways to Keep Distracted Readers Captivated

Enchanting Marketing

Moreover, as readers, we like surprises. So, below follow 4 ways to use surprise in your writing and keep your readers captivated … 1. I like borrowing words from cooking but you can try other areas, too, such as sports, theater, traveling, or anything else you know a lot about. Instead, nurture a sense of play.

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How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

What’s the foundation of good writing? Such sentences sneak into my own writing, too. And I keep learning from the masters … “All you have to do is write one true sentence.” When Hemingway faced writer’s block, he told himself: All you have to do is write one true sentence.

Writing 283