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What Are Canonical URLs: An In-Depth Guide for SEOs

Backlinko

While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code. But when you set a canonical URL, you clearly indicate which page you want indexed and ranked. Which helps search engines make a decision.

SEO 89
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Common Hreflang Tag Issues & How to Fix Them

Neil Patel

Research from Semrush shows several places where hreflang implementation can go wrong, including wrong country codes, not using absolute URLs, and incorrect language codes. Hreflang is a type of HTML used to indicate the language and region of a webpage. You all know the power of SEO. It delivers targeted traffic to your site.

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The Best Ways to Track SEO Results for a Successful Campaign

The Hoth

Some SEOs believe that a web page with a high exit rate percentage means there’s something wrong with the content. Research has consistently shown that the first 3 Google results receive 54.4% Not only that, but tracking your results will let you know if your current tactics are legit or not. of all clicks.

SEO 98
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10 Best Practices to Follow for a Truly Accessible Website

Neil Patel

Website accessibility covers many steps, but what does it mean? Let’s just break it down. Accessibility means building inclusive websites so that people who are differently abled can access them without the barriers and frustrations that might otherwise occur. There’s also the business side. Alt text should be no more than a few words long.

Website 89
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The 5 Best Email Marketing Companies of 2020

Neil Patel

Neil Patel Digital – Best for email content Inbox Army – Best for full-service email management Fix My Churn – Best for SaaS onboarding email and churn Action Rocket – Best for custom HTML & CSS enterprise email SmartMail – Best for ecommerce email marketing. How do I know this? The result? Bad content!

Marketing 102
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SEO for Shopify: Ultimate Step-by-Step Guide 

Neil Patel

There are over two million Shopify stores globally , and it’s grown by 201.53% in recent years. High-profile companies have put their confidence in it, too, with the likes of Tesla and Pepsi both using Shopify to get and keep them online. You need to understand how SEO for Shopify works and the best way to implement it.

SEO 85
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Avoiding False Conversions in Google Analytics

Moz

Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. Avoiding false conversions.

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