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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. million views in its first month on YouTube and became a viral sensation on social media. They recruited former wide receiver, Isaiah Mustafa, to star in the ad.

Marketing 122
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19 Key Market Research Statistics

Backlinko

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Social media monitoring 2.7% Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% Ad pre-test 1.9%

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Dark Social: What, Why, & How to Measure it in 2023 (+ Tips)

Smart Blogger

Feeling a little in the dark about “dark social”? This less-explored facet of digital marketing is revolutionizing the way businesses understand and engage with their online audience. From private messages, emails to undisclosed browsing — these are all part of the elusive realm of dark social.

IT 62
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How to Use Hashtags on YouTube

Neil Patel

We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them.

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Twitter for SEO: How To Use Twitter to Boost Your Brand

Neil Patel

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. The best part is that you can target specific, custom audiences.

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How We Built Our Guest Posting Program

Buffer

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice. We also loop in our social media manager, Mitra Mehvar, for social content.

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