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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145
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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers.

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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. million views in its first month on YouTube and became a viral sensation on social media. They recruited former wide receiver, Isaiah Mustafa, to star in the ad.

Marketing 115
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19 Key Market Research Statistics

Backlinko

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Social media monitoring 2.7% Usage and behavioral studies 11% (Media) Audience research 10.3% Ad pre-test 1.9% Online traffic/web analytics 9.7% Other 0.4%

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7 of the Best Organic SEO Companies To Work With in 2024

BKA Content

While pay-per-click search engine marketing campaigns that place advertisements near the top of search results can immediately increase visibility, PPC campaigns require ongoing ad spending. This digital marketing company based in San Diego started offering digital marketing services in 2012.

SEO 76
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Dark Social: What, Why, & How to Measure it in 2023 (+ Tips)

Smart Blogger

Madrigal , a tech editor at Atlantic.com, in 2012 to shed light on this very phenomenon. Instead of sharing it on social media channels like your Facebook or Twitter feed for all to see, you directly share it with your friends or family through less public means.

IT 59
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How to Use Hashtags on YouTube

Neil Patel

As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. When you upload a video, you have the option of adding hashtags to the title or description. Remember, adding a hashtag to the title isn’t enough to increase views.