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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145
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Why I don’t use VSL’s

Ben Settle

However, I also have found them to be completely overhyped since the very first sales letter I ever saw selling VSL software that was literally written as a text sales page — which was beyond amusing & ironic then, and is even more amusing & ironic to think about now. And it was just a “plain vanilla” sales letter.

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How ChatGPT, Bard, and AI Will Impact Search

Neil Patel

Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example. People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. Why such a big drop in their stock price ?

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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. The ad was a big hit. Now back to me.

Marketing 122
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The Marketer’s Guide to Slideshare

Neil Patel

Here are some of the most popular ways to use SlideShare: to share online webinars or training materials as a visualization tool for presentations to promote products or services to display newsletters and attract new signups to showcase visual materials such as guides or brochures. SlideShare is joining Scribd from SlideShare.

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The Mindset And Business Of Selling Books Direct With Russell Nohelty

The Creative Penn

How can you shift your mindset from catalog sales to selling direct? His latest book is Direct Sales Mastery for Authors , co-written with Monica Leonelle, launching as this goes out on Kickstarter. His latest book is Direct Sales Mastery for Authors , co-written with Monica Leonelle, launching as this goes out on Kickstarter.

Retail 98
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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The Product Life Cycle is a management tool that makes it possible to analyze how a product behaves from its development to its withdrawal from the market, also considering its launch, growth, and sales maturity. Why do you need to know this?

IT 102