article thumbnail

How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145
article thumbnail

5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Instead, sponsor or promote causes you care about and find ways to make your brand more environmentally and socially conscious. Article sponsored by PayPal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 of the Best Organic SEO Companies To Work With in 2024

BKA Content

While pay-per-click search engine marketing campaigns that place advertisements near the top of search results can immediately increase visibility, PPC campaigns require ongoing ad spending. This digital marketing company based in San Diego started offering digital marketing services in 2012.

SEO 74
article thumbnail

Twitter for SEO: How To Use Twitter to Boost Your Brand

Neil Patel

For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible. Twitter for SEO Tip #1: Promote, Promote, Promote. Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. Promote Twitter Trends.

Brand 145
article thumbnail

21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. The ad was a big hit. Now back to me.

Marketing 115
article thumbnail

20 Bloggers to Watch in 2012

ProBlogger

Her book, Blog Post Promotion , is extraordinarily in-depth for a book at its price point, and is something I’d strongly recommend to those who need help getting more attention for their posts. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. Colin Wright.

Blogger 53
article thumbnail

WordPress Feature Review: New Features You Missed in 2012, Part 2

ProBlogger

Yesterday, we started our tour of new features added to WordPress in version 3.4. New features added to WordPress 3.5. was the second and final major WordPress release of 2012. As you can see, a new link for favorites has been added to the WordPress plugin area. Other features added to WordPress 3.4.

Script 40