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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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28 Lessons From 10 Years of Blogging

Enchanting Marketing

To be exact, I published my first blog post here on 2 November 2012. When you try to fix details while writing a first draft, like adding an example or looking up a quote, you risk losing your train of thought. You know, it feels crazy. 10 years ago, I started Enchanting Marketing. My plans were hazy. I was full of self-doubt.

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Smartphone Usage Statistics

Backlinko

Number of smartphone users worldwide grew by 2.15x since 2020, adding 2.61 Year Daily Smartphone Usage in the US 2019 3 hours 1.1 minutes 2020 3 hours 24.5 minutes 2021 3 hours 37 minutes 2022 3 hours 45 minutes 2023 3 hours 50.3 minutes 2024 3 hours 54.8 minutes 2025 3 hours 58.5 billion people own a smartphone. billion 2016 1.43

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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. They are less likely to respond to straight advertising ( they often use ad blockers ) and more likely to respond to brands that are transparent. Article sponsored by PayPal.

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Highlights from ProBlogger Event 2012

ProBlogger

It really added an extra element to the event and is something we´ll look at expanding on next year. ProBlogger Training Event 2012 and a Day Spa next year please. 2 Years Later – ProBlogger Training Day 2012. Problogger Event 2012: The Full Wrap Up (Pt 1). Sketchnotes from ProBlogger Training Event: Melbourne 2012.

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20 Bloggers to Watch in 2012

ProBlogger

I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. In 2012, she’ll be just as busy. I’m curious to see how he leverages his brand in 2012. Every blogger has a tipping point and her post on 28 in 52 Notes made Sarah a blogger to keep an eye on 2012.

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Expert’s Guide to Migrating to GA4

Neil Patel

It’s the third iteration of Google’s analytics offering and has been out since 2012. Well, as you can imagine, a lot has changed since 2012, and Universal Analytics — at least in Google’s eyes — has become outdated. Ad and cookie blockers make it hard for UA to collect accurate data, leading to gaps in your reporting.

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