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How to Target Millennials Through Paid Ads

Neil Patel

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

Ads 122
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How to Define Your Target Audience in 6 Simple Steps (2023)

Smart Blogger

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

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How to Use First-Party Data for Ad Personalization

Neil Patel

Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. As a result, most businesses will have to rely on first-party data for things like ad targeting. The truth is, you are being watched.

Ads 116
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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Paid marketing avenues: Local search ads and Google Maps Ads. And, where will the ads be displayed?

Brand 126
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10 Trending 2023 Website Color Schemes

Quick Sprout

Choosing the right colors impacts how your readers perceive your website and brand. How can you determine which website colors are the best for your brand? This guide will show you which color palettes are trending so you can find the colors that best fit your website’s brand and those that match how you want your customers to feel.

Website 140
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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95
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Find the Blog Posting Frequency that Works for You

Express Writers

You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. Of course, the answer depends on your needs, goals, and the size of your business/brand. Of course, the answer depends on your needs, goals, and the size of your business/brand. Should you post once a week?