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How to Define Your Target Audience in 6 Simple Steps (2023)

Smart Blogger

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

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How to Target Millennials Through Paid Ads

Neil Patel

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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The Definitive Guide to Twitter Marketing in 2024

Smart Blogger

Think of Oreo’s instant response during the 2013 Super Bowl blackout. Responding to customers, jumping into relevant threads, or even holding Twitter polls to understand your audience better can elevate your Twitter game. So, ensure your Twitter handle represents your brand and resonates with your audience. No abstract crops.

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10 Trending 2023 Website Color Schemes

Quick Sprout

They don’t need to rely on a bunch of text to get their message across—and their audience doesn’t want that anyway. Website color palettes that use shades of gray with the occasional primary color to highlight something are less distracting and allow your audience to focus on what’s important to them. They’re a jewelry brand after all.

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The Definitive Guide to Online Reputation Management

Neil Patel

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. ” Opening up to criticism and feedback seems beneficial for companies that embrace this new communication mode with their audience.

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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? Back in 2013, I watched a clip of Jeff Bezos on a 60 Minutes special where he talked about Amazon being disrupted.

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Author Platform Is Not a Requirement to Sell Your Novel or Children’s Book

Jane Friedman

Vox: With any book, but especially nonfiction ones, publishers want a guarantee that a writer comes with a built-in audience of people who already read and support their work… Agents and big publishers seek authors with platform for adult nonfiction work. I’ve also seen it happen when an author has a poor sales track record.)