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You Don’t Need a Platform If You Can Find an Audience

Jane Friedman

All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true. Have you heard the good news? I put them in my query letter as well.

Audience 121
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15 Bloggers to Watch in 2013

ProBlogger

Welcome to the 2013 edition of Bloggers To Watch. I believe that both sites have a lot of potential, and that her profile will be growing a lot in 2013. He researches the heck out of his target audience and writes posts that answer their problems. Hopefully we’ll see more writing from her in 2013. Emily Winters.

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The Definitive Guide to Online Reputation Management

Neil Patel

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” — Alex Goot (@alexgoot) March 13, 2013. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013.

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10 Technology and Social Media Documentaries For Marketers

Neil Patel

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Focus on building an audience, build trust and loyalty, and then market to your audience. Art & Copy.

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The Ultimate Guide to Using UTM Parameters

Neil Patel

You can also use it in your display ad campaigns to identify aspects of your audience. Like your website or specific product promotion. For example, on Twitter , you have four options to promote your links – a regular tweet, a promoted tweet, a website field, a and profile/bio description.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Jason Miller, global content marketing leader, LinkedIn.

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10 Strategies for Better Music Marketing

Neil Patel

In fact, the music industry is growing at a healthy rate and has been every year since 2013. Secondly, media publications or promoters might need visuals in a hurry, so ensure they’re high quality and include a range of formats (vertical and horizontal; color and black-and-white). The same is true of your audience, too.

Marketing 141