The Creative Penn

JUNE 26, 2023

Show Notes Changes in publishing and marketing for nonfiction authors over time and what still works How to stand out and build your community Content marketing and long-term marketing strategies Deciding what nonfiction book to write—should you stay in your lane? I sent proposals to three publishers, and Wiley gave me a book deal.

Writing 98

Writing Social Media Publisher Publishing 98

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. HANDPICKED RELATED CONTENT: Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors.

Content Marketing 111

Content Marketing Marketing Content Audience 111

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. Dan Willcocks talks about his creative and business approach.

Collaboration 98

Collaboration Writing Hospitality Finance 98

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. Depending on your business and audience, your strategy might involve blogging , social media posts, video content, infographics, and any number of other mediums. television, radio, billboards).

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. 500 2013 list of fastest-growing media companies in the United States. They ranked #291 on the Inc.

Content Marketing 134

Content Marketing Marketing Banking Search Engine Optimization 134

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Next, Google plans to introduce promoted pins on Maps with a special API key. of mobile searches are based on location.

Brand 126

Brand Retail Ads SEO 126

Neil Patel

APRIL 12, 2021

If you run a business with Chinese clientele or want to promote your products to a Chinese audience, optimizing your content for Baidu can help you open those doors. To legally host a website in China, you need to have an internet content publishing license ( ICPL ). Baidu’s rich-snippets can occupy up to 70 percent of a page.

Search Engine Optimization 103

Search Engine Optimization Engineering Government Keywords 103

The Creative Penn

NOVEMBER 20, 2022

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. I mean, yeah, it's a nice piece of social proof, but you want to continue promoting this book on an ongoing basis. It was really important to be commercially published.

Publisher 98

Publisher Publishing Publishing Creativity 98

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. I don’t know about you, but I’d rather get my sites indexed as quickly as possible because it gives me more time to build my audience.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. Click To Tweet.

Brand 95

Brand Banking IT Entertainment 95

The Creative Penn

MARCH 27, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was afraid of failure and not even making that much, plus this book falls between my existing audiences. But the publishing landscape has changed.

Retail 98

Retail Projects Social Media Sales 98

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), What specifically got me into publishing, was my wife decided to write some books, some nonfiction books about styling. So welcome to the show, Joe.

Insurance 98

Insurance Creativity Advertising Publisher 98

ProBlogger

DECEMBER 6, 2013

Too many indie authors buy into the myths and lies that keep them running in circles rather than charging forward into a lucrative self-publishing career. We spent the last year writing and publishing 1.5 We’ve never been happier, and we’re writing what we want for an audience who loves us. Truant and Sean Platt.

Publisher 47

Publisher Publishing Publishing Portfolio 47

Content Marketing Institute

JANUARY 4, 2019

Writers know strong stories capture audiences and bring concepts to life. When we make reference to previously published content, we connect our readers and consumers to something familiar and resonant. Songwriters call this “change a word, get a third” because the publishing rights are so valuable. Storytelling structure.

Storytelling 100

Storytelling Content Collaboration Content Creator 100

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. You need your content to rank AND impress your audience well enough to convert them into leads. (This is assuming all other things are equal.).

Script 66

Script Search Engine Optimization Keywords SEO 66

ProBlogger

MARCH 16, 2022

I promoted this small group to be the forums first moderators! If you’re serious about building an audience for your blog and want to go beyond engagement and unlock the power of Community, ProBlogger’s Build Community Course will give you clear action points to develop your audience into a community. Stage 5: Engagement.

Recruitment 37

Recruitment Blog Blogging Engagement 37

The Creative Penn

DECEMBER 5, 2022

In the intro, publishing year in review [ Kris Rusch ]; how you can use ChatGPT with examples; Collaborative writing with AI [ Andrew Mayne ]; Open AI usage guidelines ; Ethical AI usage for authors [ ALLi ]. Tell us a little bit more about you and how you got into writing and self-publishing. ” Have your audience crossed over?

Ads 98

Ads Social Media Writer Publisher 98

ProBlogger

MARCH 24, 2022

Most blogs keep the blogger on the stage with the microphone and the readers inn the audience – but what would happen if you allowed your readers onto the stage? Give Readers an Opportunity to Promote Themselves – run a project or write a post that gives readers an opportunity to promote themselves in some way.

Blog 40

Blog Blogging Projects Social Media 40

ProBlogger

MARCH 16, 2022

I promoted this small group to be the forums first moderators! If you’re serious about building an audience for your blog and want to go beyond engagement and unlock the power of Community, ProBlogger’s Build Community Course will give you clear action points to develop your audience into a community. Stage 5: Engagement.

Recruitment 26

Recruitment Blog Blogging Engagement 26

ProBlogger

APRIL 14, 2014

Double down on best-performing headlines and keep testing new ways to engage your audience. At SearchDecoder blog we did an in depth headline analysis looking at the most popular posts of 2013. Top 10 Most Popular Posts on SearchDecoder Blog in 2013. Blog Promotion Case Studies Search Engine Optimization Writing Content'

Blog Post 55

Blog Post Search Engine Optimization Post Writing 55

ProBlogger

NOVEMBER 30, 2012

Every blog and every audience is different, after all. a digital publisher. We’ll find out: how they’re planning to optimize festive season sales and promotions. what they’re doing to make sure they hit the ground running in 2013—and what they’ll focus on then. a not-for-profit blog.

Blog 41

Blog Blogging Sales Consulting 41

ProBlogger

AUGUST 22, 2018

Around the end of 2013, long-form content became much more popular in the blogging world. While plenty of people use it for general conversations or promotional tweets, others do use it in a blog-style way. While it’s not a rule , blogs that publish short posts usually publish them more frequently than blogs that publish long posts.

Blog Post 31

Blog Post Post Blog Blogging 31

ProBlogger

MARCH 24, 2022

Most blogs keep the blogger on the stage with the microphone and the readers inn the audience – but what would happen if you allowed your readers onto the stage? Give Readers an Opportunity to Promote Themselves – run a project or write a post that gives readers an opportunity to promote themselves in some way.

Blog 26

Blog Blogging Projects Social Media 26

ProBlogger

APRIL 19, 2017

In 2013, he launched a hire service for personal locator beacons – a product that many hikers need but can’t afford to purchase outright. Neil has taken a different approach to meet the needs of his audience. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.”

Blogger 50

Blogger Editorial Agency Writer 50

ProBlogger

JANUARY 8, 2013

Welcome to 2013! In this post, Jonathan Goodman shows you how—and his tips and experience are good for all aspects of blog promotion, not just social networking. Looking to 2013: A Commitment to Blogging Smarter … With a Little Help. Why not make it a monthly checklist for your blog in 2013? of tag clouds.

Social Media 46

Social Media Keywords Blogger Promotion 46

ProBlogger

MARCH 5, 2014

.” Chantelle at Fat Mum Slim: “I think the biggest mistake I made in the beginning was writing for myself, like I was writing in a journal… and not engaging an audience at all – which mainly was because I didn’t have an audience! Stop over thinking posts, just hit publish and have fun.”

Blogger 55

Blogger Promotion Advertising Engagement 55

ProBlogger

MARCH 20, 2017

The blog is caloriesecrets.net , it was established in April 2012 and by the end of April 2013, monthly traffic from Google was 102,944. It helps you see at a glance your traffic details and the relationship between number of published posts and traffic. STEP 3: Create a publishing schedule and stick to it.

Blog 54

Blog Blogging Keywords SEO 54

ProBlogger

DECEMBER 19, 2017

I’ve been able to write and self-publish ebooks. I also landed a book deal with a traditional publisher. My first traditionally published book is in 2016. He’s done some affiliate promotion and earned commissions that way. I started Trump Excel in May 2013 and I was working with IBM at that point in time.

Blogger 42

Blogger Social Media Consulting Publisher 42

ProBlogger

FEBRUARY 12, 2015

At square one, you’ll need two things to make it happen: (1) Great, unique content, and (2) Crazy awesome outreach and promotional skills. Take, for example, Richard’s post on Link building tools – the post, published early on in Clambr’s days, received 2,000 FB likes, 100+ Google+ +1s, and 300+ tweets… no chump change.

Social Media 51

Social Media Blogger Web Content Media 51

ProBlogger

DECEMBER 13, 2013

You did all the prep work, created as much buzz as you could, and promoted from every angle. Met new people and helped them promote their stuff through your small, but growing channels. Did you do something wrong with your marketing and promotional plan? Self-Published Author- Me. The big day has come and gone.

Promotion 46

Promotion Copy Sales Publisher 46

ProBlogger

JANUARY 9, 2018

I’m the blogger behind problogger.com – a blog, a podcast, event, job board, a series of ebooks, and tomorrow a course which we have designed to help you to start a blog, to grow your audience, and to make money from your blog. I started my blog in February of 2013. I decided that the right audience would find me.

Collaboration 48

Collaboration Blogger Blog Blogging 48

ProBlogger

MARCH 11, 2014

Why content marketing smart works better in 2014 than it did in 2013: Every prediction article I’ve read (including the one I wrote ) has talked about a shift in content. Promote and syndicate the hell out of them. There remains a sizeable audience for the comprehensive guides and 25-step how-tos. coffee-breaks.

Content Marketing 52

Content Marketing Brand Awareness Marketing Blog 52

ProBlogger

MARCH 3, 2014

Two short months after she first pressed “publish”, Eden Riley , one of Australia’s best bloggers, pointed her out in the crowd of a Digital Parents conference. “ This caught the attention of one Darren Rowse in the audience, who quickly secured her to speak at his own conference later that year. “I Early Days: what did she learn?

Prose 47

Prose Food Entertainment Blogger 47

ProBlogger

NOVEMBER 30, 2014

In her Atlantic piece titled 2013: The Year “The Stream” Crested , Alexis C. I know things, and I’m mildly amusing, so as long as I’m creating content, it will find an audience, even if that audience – and the way they find and digest that information – may change. Become a regular contributor.

Blog 55

Blog Blogging Social Media Advertising 55

ProBlogger

MARCH 20, 2016

It worked in 2013, 2014, and 2015. Chances are, if you are recycling the same points over and over again into different blog pieces, you aren’t maximizing your reach on social media, as you aren’t tapping into new audiences. That is a whole new audience for your content. An Asian girl looking slightly above towards audience.

Blog 35

Blog Blogging Social Media Construction 35

ProBlogger

DECEMBER 1, 2012

So we started publishing our Christmas posts a couple of months early, like a youth work session to include young people when planning Christmas activities and ideas for organizing a Christmas card fundraiser. Having identified the popularity of these activities, we published our second book, 52 Scavenger Hunt Ideas.

Blog 41

Blog Blogging Insurance Consulting 41

ProBlogger

JULY 17, 2014

However, in the interest of effort and reward, translation plugins can be an effective short-term solution for exponentially increasing the size of your audience. What if instead of publishing one blog post per week, you published 10, or 20? Systems are the secret to scalable results. Offer the best user experience you can.

Blogger 53

Blogger Keywords Concept Agency 53