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How Innovative Marketers Are Using Augmented Reality to Engage Customers

Contently

Hyundai was the first automaker to implement an AR owner’s manual in 2015. The post How Innovative Marketers Are Using Augmented Reality to Engage Customers appeared first on Contently. This gives owners how-to information for maintenance, repairs, and features. Subscribe to The Content Strategist newsletter today.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Engage the senses When we read sensory words , it’s as if our brains enact the experiences we’re reading about. Reading positive words activates our smile muscles while reading negative words engage our frown muscles. Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5. Not really.

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Revealing Average Screen Time Statistics

Backlinko

Q3 2015 6 hours 20 minutes -0.8% There has been a reported increase in screen time among tweens (8-12 years old), from 4 hours 36 minutes in 2015 to 5 hours 33 minutes in 2021. Date Average Screen Time Annual Change Q3 2013 6 hours 9 minutes N/A Q3 2014 6 hours 23 minutes +3.7% Q3 2016 6 hours 29 minutes +2.6%

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Should You Test That? When to Engage in SEO Split Tests

Moz

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test.

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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

ProBlogger

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Target the blogs where you can engage your potential customers. But to do that, you’d first need to engage with them in the online world. Content Marketing.

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How and Where to Build Your Literary Community

Jane Friedman

In 2015, I attended a writing retreat with Natalie Goldberg and had a terrible revelation. Engage with the author and readers via comments. Photo by Andraz Lazic on Unsplash Today’s post is by writer Star Wuerdemann. As I sat in a room among 75 people diligently scribbling in notebooks, I realized: I had no writer friends.