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How Innovative Marketers Are Using Augmented Reality to Engage Customers

Contently

It’s a disruptive technology primed to change how buyers shop and interact with brands. AR allows brands to extend their reach to consumers outside the traditional digital space and become part of their daily lives. ” Brands can use AR to augment training and education for their customers as well as their team members.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test.

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How Content Takes the Stage to Change Brand Perception [Example]

Content Marketing Institute

MGM Resorts International operates many well-known destination brands including Aria, Bellagio, MGM Grand, The Mirage, Circus Circus, and others in Las Vegas. Many of these properties have distinct brand characteristics and audience segments. In fact, the idea that entertainment is a human invention ties together the brand content.

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A Marketer’s Guide to Discord

Neil Patel

Discord has evolved considerably since its official 2015 launch. You may find the categories limited at first sight, but plenty of brands use Discord successfully. Encourage Engagement. Engagement is essential to building your business. Enabling engagement also: Enhances the customer and brand experience.

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. But that dropped from 65% in 2015, and other social channels still have validity. She’s very active with her followers, but can’t possibly engage individually with all 1.2