Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's Power of the podcast. JoePulizzi Click To Tweet.

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Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These ads are served to consumers whether they want to see them or not.

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Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average.

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Jane Friedman

JULY 21, 2023

Every hour of the day, every day of the year, your inbox is filling up with queries, and 90% or more of those queries spend the first paragraph breaking out all the usual story details about who’s involved, what’s at stake, yada yada rising action, bla bla bla cliffhanger, ad infinitum. Have you published any short pieces?

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Freelance Projects Copywriter Copywriting 81

Neil Patel

SEPTEMBER 27, 2021

You don’t have to look past the main page of the blog to realize that content is being published regularly, that many authors are featured, and that a variety of topics are covered, from marketing automation to optimal strategies for raising your conversion rate. It shouldn’t be added for the sake of taking up space.

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Marketing Blog Blogging Social Media 143

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Neil Patel

APRIL 9, 2021

After your company information is added, you can access your dashboard to start personalizing your listing. You should consider your keyword strategy when adding your business category and attributes. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing.

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The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

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The Creative Penn

JANUARY 22, 2024

Today's show is sponsored by Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. But first up– Tell us a bit more about you and how you got into writing and self-publishing. Just go to www.draft2digital to get started. I'm so excited.

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Sales Publisher Publishing Publishing 98

Neil Patel

MARCH 31, 2021

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data.

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Advertising Ads Government Utilities 103

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Wouldn’t we be better off focusing on Facebook ads ? But it’s not so simple.

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Social Media Persuasion Promotion Ads 145

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since.

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Keywords Advertising Text Engineering 98

Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

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Social Media Media Text Brand Awareness 128

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. It includes everything from your logo and website to the graphics on your ad banners. Anything that influences the public’s perception of your company is a component of your brand identity.

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Marketing Social Media Brand Awareness Content Management System 92

The Hoth

MAY 30, 2023

I’m going to kick this off by saying that this post is going to be a little different than what we normally publish on The HOTH blog. Blogging for SEO In 2016, I joined The HOTH as the creative mind and executor behind HOTH Blogger, The HOTH’s first content marketing service. But before I get into that, a bit more context.

Content 105

Content Blog Blogging Content Creation 105

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. also publish a great deal of content.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet. Define sequencing touchpoints.

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Audience Editorial Team Editorial Social Media 106

Content Hacker

DECEMBER 15, 2022

He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. He has since sold CMI in June of 2016 to UBM, a multi-billion dollar events and media company based in London. to make sure the AI-produced recipe was edible.

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Copywriter Copywriting Writing Copy 103

Article Writing

DECEMBER 23, 2022

If you show an ad for a new product to a customer, they may not have much of a reaction. As Steve Clayton , Chief Storyteller at Microsoft, stated at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World in 2016, “Entertain them. Human beings use stories to make sense of the world.

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Storytelling Social Media Communication Entertainment 52

The Creative Penn

NOVEMBER 13, 2023

But first up— Tell us a bit more about you and how you got into writing and publishing. I had a bunch of publishing contracts, and they all went very badly. I don't know if I can release this book any better than these publishers, but I know for sure I can release them just as bad. You're kind of one of my gurus at the moment.

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Retail Prose Sales Script 98

ContentWriters

SEPTEMBER 22, 2022

In this article, you’ll learn why you should focus on six main processes to maximize your success: Word-of-mouth marketing Social media marketing Email marketing Strategic partnerships Creating quality content PPC (Pay Per Click) ad campaigns. You can do so by getting added as a resource from an authority in the addiction treatment industry.

Medical 52

Medical Social Media Marketing Healthcare 52

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. This allows you to quickly apply your branded elements to any designs you create in the editor. The same applies to other social media platforms.

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Engagement Social Media Copy Social Media Content 88

The Creative Penn

JANUARY 29, 2024

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. But before we get into that− Tell us a bit more about you, your writing and publishing background, and how the hell you manage your time! Joanna: So Starcane Press is your publishing house?

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Manufacturing Retail Consulting Sales 98

Content Marketing Institute

NOVEMBER 25, 2017

Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members. 35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding.

Content Marketing 76

Content Marketing Media Electronics Marketing 76

Neil Patel

OCTOBER 21, 2020

As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. This further breaks it down by mobile brand and operating system. Once done, you can save, preview, debug, and then publish. Make sure you save, preview, and debug before publishing. Illyes (@methode) June 26, 2017.

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Landing Page Keywords Engagement Audience 145

The Creative Penn

DECEMBER 9, 2022

I also mention my book, Artificial Intelligence, Blockchain, and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , and you can find more interviews and resources on my Future of Creativity page. So this would be very hard with the publishing companies, probably, because they're quite resistant.

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Writing Creativity Writer Publisher 98

The Creative Penn

AUGUST 11, 2023

So first up— Tell us a bit more about you and how you got into writing and publishing. Then I saw KDP, I saw that people were self-publishing, and I thought, well, I've always wanted to write a book. You know, I think I went through like 12 revisions of that book, then I published in 2003. I started writing at a young age.

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Writer Telecommunication Entertainment Creativity 98

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. Different ways to monetize your brand to make ads profitable.

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Advertising Marketing Ads Social Media 98

Moz

OCTOBER 6, 2019

In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). It had a sporadic publishing schedule. I reached out to departments across the company in hopes of finding people that liked writing enough to publish something once or twice a month. The blog was not.

Blog 54

Blog Blogging Social Media Keywords 54

Buffer

JUNE 28, 2016

Millions of blog posts are published every day. Many publishers have now started to focus on “attention metrics” alongside more traditional measurements like pageviews. Run an NPS survey A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer.

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Promotion Publisher Publishing Publishing 52

The Hoth

OCTOBER 25, 2022

It’s because you have the added benefit of 20/20 hindsight. I’ve found that tweaks like adding the current year, doing new keyword research, and adding more insights can drive lots of new traffic to a once-dead blog post. . It reflects poorly on your brand because you didn’t care enough to make sure your posts were readable. .

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Blog Post Post Blog Blogging 98

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Management Electronics Media Architecture 72

The Creative Penn

MAY 6, 2024

Join my Community at Patreon.com/thecreativepenn Chelle Honiker is the co-founder and publisher of Indie Author Magazine , Indie Author Training, Indie Author Tools, and Direct2Readers.com. In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Chelle Honiker gives some mindset and practical tips.

Social Media 52

Social Media Creativity Education Storytelling 52

Neil Patel

DECEMBER 16, 2020

Your group should provide valuable tips for small business owners, like how their brand can make them stand out. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Press Publish. Grow Your Facebook Group with Ads.

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Social Media Promotion Ads Engagement 145

ProBlogger

DECEMBER 30, 2016

There’s not a single day left of 2016 to blog on! How to Do an End-of-2016 Blog Audit. What were you publishing on those days? Was it consistent with your brand? Was your overarching theme this year consistent with your brand? Are the ads old? Personal branding: is it recognisable? Good on you!

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Blog Blogging Social Media Keywords 52

ProBlogger

MARCH 6, 2017

Some fundamental must-do when you publish a new post include: Email your subscribers. Ad idea: Use Facebook Carousel Ads to promote multiple blogposts ( source ). When a popup ad can yield so many more clicks than a banner ad, it just makes sense to put your advertising dollars there, right? We get it: Popups work!

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