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The Top 16 Ways Content Marketing Builds Your Clients’ Brands

Verblio

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. You may not have the budget for a large advertising campaign, and even if you do, you may not be sure how to target your ads so that they reach the right people. Content Marketing Helps You Close More Sales.

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How to Optimize Google My Business and Leverage It for More Sales

Neil Patel

I’m going to explain its importance and how you can optimize it to generate more sales. When leveraged correctly, Google My Business can lead to increased sales and improved customer loyalty. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing.

Sales 145
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How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Brand 93
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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content.

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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers.

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The 15-Year Author Business Pivot With Joanna Penn

The Creative Penn

I considered shutting the show down a few years back as I was bored with the content — but then generative AI took off, and the rise of direct sales started, and now we have plenty to talk about again! Of course, I’m not starting from zero with this brand. Redefine success according to your values, not those of the rest of the world.”

Retail 98