Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 106

Brand Storytelling Creativity Content Marketing 106

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. Similarly our Product sales revenue is higher than Affiliate Commissions but once we pay for the cost of production of the products the profit is not as high. Each year on Digital Photography School we run big promotions with our 12 Days of Christmas Sale and our Mid Year Sale.

Blog 37

Blog Blogging Landing Page Contractor 37

Smart Blogger

SEPTEMBER 15, 2023

How can we engage our customers after a sale to learn more about them? As referenced in the blog post , ”Athleta History & Brand Profile,” the ’90s were the decade big companies like Nike started to include women in their fitness apparel. The following video is the first one produced in 2016 called “The Power of She.”

Audience 99

Audience Food Social Media Digital Marketing 99

ProBlogger

SEPTEMBER 13, 2016

That track included sessions on creating online products, getting your content sponsored, affiliate marketing, visual story telling and building sales funnels. Affiliate Marketing – I have noticed more and more of our attendees monetising with affiliate marketing in addition to working with brands. And Emilie Wapnick!

Social Media 51

Social Media SEO Blogger Storytelling 51

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? From 1 September 2022 to 31 August 2023, I made over six figures (£) in total book sales income. (No,

Creativity 98

Creativity Sales Retail Publisher 98

Neil Patel

MAY 4, 2021

They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Facebook is by far the most popular, with 61% market share in 2016.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

AUGUST 19, 2021

Besides the earning potential, advertising your services online has other benefits like: Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. JuliaEMcCoy Click To Tweet. Content marketing.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

ProBlogger

APRIL 25, 2016

Tomorrow tickets go on sale for our 7th annual ProBlogger Training Event on the Gold Coast here in Australia, and if you’re quick you’ll save $200 AUD on the full price with our early bird ticket. Early Bird Tickets On Sale Tomorrow Only. The cost is $299 AUD and will be available for sale from 01 July 2016.

Construction 27

Construction Sales Blogger Social Media 27

Quick Sprout

OCTOBER 14, 2022

TouchBistro – Best Overall Epos Now – Best For Accounting Integrations Shopify – Best for Combining Online and In-Person Sales Lightspeed – Best for Multiple Locations and Franchises Loyverse – Best Free Loyalty Program SalesVu – Best for Increasing Sales. This version was released in 2016.

Retail 122

Retail Food Sales Management 122

Neil Patel

MAY 10, 2021

Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. Data breaches and Facebook’s involvement in the 2016 US elections are causing social media users to become more aware of how their data can be used against them. Decentralized Social Media.

Medical 122

Medical Marketing Hospitality Digital Marketing 122

The Creative Penn

NOVEMBER 4, 2022

I finally finished and published How to Write a Novel in July 2022 after starting with an initial draft in 2016. I went with Shopify as they are developing an ecosystem with web 3, enabling sale of NFTs as well as cryptocurrency payment methods, so I have confidence they will be a scalable platform for the decade ahead.

Creativity 98

Creativity Publisher Publishing Publishing 98

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. The best way to kill the competition on Search is to have the audience’s first search, be your brand. Attract that user back.

Website 69

Website Retail Digital Marketing Advertising 69

Content Marketing Institute

MARCH 30, 2018

A post shared by Stephen Crowley (@steecrowley) on Nov 7, 2016 at 3:50am PST. Non-Obvious trend: Brand stand. Reacting to a polarized media atmosphere, more brands feel compelled either by choice or necessity to take a stand and offer a distinct point of view about the world. Steal this idea: Rise above the clickbait.

Content 108

Content Social Media Content Marketing Content Creator 108

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Content 92

Content Transportation Projects Social Media 92

Neil Patel

SEPTEMBER 20, 2020

We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies. “We began in 2016 as a Local SEO company based in Orange County, CA. reviews online.

SEO 130

SEO Agency Search Engine Optimization Keywords 130

The Creative Penn

DECEMBER 10, 2023

In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since. Let’s take sales descriptions first. to generate my sales descriptions, and used the result with only light editing.

Keywords 98

Keywords Advertising Text Engineering 98

Moz

FEBRUARY 25, 2020

Since our 2013 study (in early 2016), Google removed right-hand column ads on desktop and increased the maximum number of top-left ads from three to four. Another interesting case that's evolved quite a bit since 2013 is brand searches, or as Google is more likely to call them, "dominant intent" searches. How much do ads matter?

Ads 72

Ads Entertainment Text Brand 72

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand. 4-7 in Cleveland, Ohio.

Content Marketing 61

Content Marketing Art Director Creative Director Storytelling 61

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out.

Audience 107

Audience Editorial Team Editorial Social Media 107

Content Powered

JULY 22, 2022

They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find. Some writers (or writers' agents) will promote themselves for sale on influencer marketing marketplaces. Hiring a Forbes Writing Service Online.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

NOVEMBER 25, 2017

billion in 2016, it should come as little surprise that publishers in this sector are experimenting with new ways to meet the feverish demand for audio content. The deep dive – Industry analysis. (35:42): 35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding. Source: Digiday ). Rants and raves.

Content Marketing 78

Content Marketing Media Electronics Marketing 78

Moz

MAY 1, 2019

I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy.

SEO 54

SEO IT Agency Keywords 54

ProBlogger

OCTOBER 28, 2016

How to get people to care about your brand! F8 2016: It’s a Good Time to Be a Publisher on Facebook | Jon Loomer. The opportunities are there, and it seems brands are looking more toward us than getting a Kardashian to pimp tea. Turned off: How brands are annoying customers on social | Sprout Social. Twitter killing Vine!

Blog 45

Blog Blogging Social Media Freelance 45

The Creative Penn

JANUARY 29, 2024

Show Notes Harnessing the popularity of Dungeons and Dragons on Kickstarter Offering physical objects to accompany your book campaign Why are direct sales and Kickstarter taking off now? It's a strange one because I started writing fantasy and science fiction novels back in like 2015/2016. Paddy: I think it's a combination of things.

Manufacturing 98

Manufacturing Retail Consulting Sales 98

Content Marketing Institute

DECEMBER 28, 2017

As marketers, we may feel forced to run campaigns to meet established monthly sales goals. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Learn From Struggling Brands: Insights From the Marketing Trenches. Click To Tweet. Quality isn’t either-or. Conclusion.

Content Marketing 99

Content Marketing Marketing Content Government 99

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. You need to attract potential buyers and funnel them into your sales funnel. AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016. It’s a social platform and your brand needs to have a human touch.

Social Media 145

Social Media Persuasion Promotion Ads 145

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). The third year, we focused on increasing the blog’s contribution to sales.

Blog 54

Blog Blogging Social Media Keywords 54

Content Marketing Institute

OCTOBER 29, 2017

Clare McDermott, who for whatever reason agreed to edit the magazine, took charge of the brand with Angela Vannucci who became the project director. Peter Loibl agreed to come over from Crain’s to run sales. Joseph Kalinowski brought his design chops. Chief Content Officer (CCO) magazine launched in January 2011.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

The Creative Penn

MAY 5, 2023

Acknowledge the risks and understand the human response to change I have been talking and writing about the possibilities of AI since 2016, when AlphaGo beat Lee Sodol in what many consider as the first creative AI move. It’s not just all about branding, or on-message photos like the kind generated by fake media purely for sales purposes.

Creativity 98

Creativity Publisher Publishing Publishing 98

The Creative Penn

JULY 17, 2023

But I think one of the things that comes up for me and comes up for a lot of indie authors, however successful they are, and I guess I almost feel that my platform and my sales may be at the point now where it's even harder, and I'm even wondering whether to pitch under another name. And she was absolutely brand new on the scene.

Publisher 98

Publisher Publishing Publishing Copy 98

ProBlogger

DECEMBER 14, 2015

Last week here on ProBlogger I put together a rather impulsive sale on the 31 Days to Build a Better Blog eBook and was overwhelmed by people taking up the offer and shooting me messages of thanks. So this week we’ve decided to put another of our resources on sale with another week long sale and we’ve made the discount bigger!

Marketing 30

Marketing Sales Blogger Brand 30

Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. After all, every article they publish tends to pay for itself (and then some) thanks to the traffic it brings to the website — traffic that often leads to sales of their product. Don’t Be Scared of Ghostwriting.

Freelance 126

Freelance Writing Portfolio Proofreader 126