Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy.

Content Marketing 110

Content Marketing Marketing Content Consulting 110

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. VR offers a new way to tell stories to an audience.

Brand 93

Brand Storytelling Food Manufacturing 93

Content Marketing Institute

DECEMBER 7, 2017

That’s the question that content strategist and UX specialist Melissa Eggleston answers in her Content Marketing World talk, Zombies All Look the Same: Using Identity-based Content Strategy to Stand Out. Businesses should concern themselves less with their brands & more with their identities. Click To Tweet.

Brand 88

Brand Construction Architecture Communication 88

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

Education 97

Education Brand Banking Retail 97

Content Marketing Institute

FEBRUARY 5, 2018

Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. Click To Tweet.

Social Media 167

Social Media Promotion Media Content 167

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. The reward? Let’s face it.

Content 133

Content Brand Awareness Content Creator Education 133

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. No, really.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

DECEMBER 28, 2017

Marketers, are you selling #marketing as a worthy career? HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Aim for popular AND substantive content. Does your content exhilarate your riders?

Content Marketing 98

Content Marketing Marketing Content Government 98

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead. Let’s get it started! Every section tells a story.

Marketing 143

Marketing Blog Blogging Social Media 143

Smart Blogger

MAY 26, 2023

They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. between 2016 and 2026.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

Social Media 128

Social Media Media Text Brand Awareness 128

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Take my case for example. I worked hard.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Create and share great content.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. Ready to take your CPA marketing to the next level?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

ContentWriters

NOVEMBER 14, 2022

While it’s often better to use phrases like “Season’s Greetings” or “Happy Holidays,” the phrasing in your marketing strategies ultimately depends on your audience. The key is to thoroughly understand your target audience and structure your content language around their preferences. Do Put Customers First.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Depending on your business and where your key audience hangs out, you might choose to use one or all of the platforms listed below, which may help you recover some Google Plus features.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Buffer

NOVEMBER 16, 2015

The good news: your boss or client is totally on board with your running content marketing. The challenge: she wants to see a content marketing plan. Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? I’ve been there.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks.

Content 106

Content Social Media Content Marketing Content Creator 106

Content Marketing Institute

NOVEMBER 5, 2018

Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. Success in purpose-driven content marketing, though, requires you to go beyond that. Purpose-driven brands also resonate with their employees. Know your purpose.

Content 90

Content Transportation Projects Social Media 90

Content Hacker

DECEMBER 15, 2022

(It’s a newer, but not-so-new, way to describe a working pillar content strategy.). It didn’t know about it, work from it, or write it out for my audience. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. Short-Form Content. Guess what.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 95

Content Editorial Team Entertainment Content Creator 95

Neil Patel

SEPTEMBER 14, 2021

HyperSense shared that the number of total VTuber subscribers increased by 28 percent in 2019, while the total views of Vtuber content increased by 99 percent. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. At first glance, this might not seem like a serious trend.

Content Creation 106

Content Creation Content Creator Content Social Media 106

Content Hacker

AUGUST 3, 2023

I was personally asked by several readers for this guide, and I like to write about topics my audience cares about. I believe there is room for everyone in today’s market. With nearly 5 billion people and 60% of the world’s population online, now is a better time than any to seek to build a brand in the digital space.

Contractor 98

Contractor Writing Content Content Creation 98

Fat Joe

APRIL 28, 2023

The Panda update received numerous tweaks over a 2 year period, and was part of Google’s core algorithm up until around 2016. The impact of Panda still reverberates through the industry today, with content quality still being a monumental focus for Google and SEOs alike. according to Daniel Foley Carter. Is there hard work ahead of us?

SEO 52

SEO IT Social Media Consulting 52

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does!

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

APRIL 3, 2023

Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. To increase the effectiveness of your SEO efforts and boost your search engine traffic, you can just update your old content and give yourself an improved freshness score.

Content 145

Content Keywords Engineering Publisher 145

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. Nordstrom isn’t the only big brand using the platform. Why Sell on Instagram?

Brand Awareness 143

Brand Awareness Sales Retail Social Media 143

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice. Enterprise CMS?

Agency 85

Agency Electronics Storytelling Content 85

ProBlogger

NOVEMBER 2, 2016

You don’t become an authority by alienating your audience. “The professional writer says, ‘It is almost certain that most of what I write will not resonate with most people who read it, but over time, I will gain an audience who trusts me to, at the very least, be interesting.’” Write using everyday language. Self-editing?

Content Marketing 54

Content Marketing Marketing Content Keywords 54

The Creative Penn

JUNE 12, 2023

What are some of the most effective ways to market your book? What are the best ways to reach a Christian audience? A lot of authors see marketing as this thing that you add to a book at the last minute so that it can find its audience. And this was back in 2015/2016 when Facebook was still like people thought it worked.

Publisher 98

Publisher Publishing Publishing Marketing 98

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers. My content checkup.

Hospitality 65

Hospitality Medical Insurance Healthcare 65

Neil Patel

OCTOBER 23, 2020

Advertising agencies can enhance your audience targeting efforts and amplify your reach by creating attention-grabbing advertisements that force the customer to take action, such as visiting your website, viewing your products and services, etc. After all, it’s the only way that your brand can have a competitive edge over its competitors.

Agency 112

Agency Marketing Advertising Social Media 112

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Each serves an audience. Did it happen?

Management 72

Management Electronics Media Architecture 72

ContentWriters

SEPTEMBER 22, 2022

Addiction treatment marketing comes with unique challenges, requiring a deep level of empathy and sensitivity towards the target audience. There’s a barrage of marketing tips and tricks popping up online every day, so you may be tempted to try every strategy that comes along hoping that one will stick. Email Marketing.

Medical 52

Medical Social Media Marketing Healthcare 52

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Neil Patel

JANUARY 20, 2021

But reaching that massive audience is harder than ever before. Organic reach is the number of people who see your content without paid distribution. Many people use social media solely for brand awareness. It also happens to be the linchpin of any successful marketing campaign. There are more than 3.5 What’s the answer?

Social Media 145

Social Media Persuasion Promotion Ads 145