Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. Conducting content experiments.

Brand 92

Brand IT Editorial Team Social Media 92

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Brand 94

Brand Storytelling Food Manufacturing 94

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Merriam-Webster (@MerriamWebster) May 27, 2016. Is your org a zombie?

Brand 90

Brand Construction Architecture Communication 90

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 117

Medical Transportation Education Hospitality 117

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

APRIL 3, 2023

We tend to think that the work we publish is always our best work. That may be true at the time of publishing, but things change over time. If your post has been published for a while, you may start to notice that impressions and clicks drop off. The content refresh was published on August 7th, 2022. Let’s get started.

Content 145

Content Keywords Engineering Publisher 145

The Creative Penn

DECEMBER 18, 2023

In the intro, We used to do that [Seth Godin ]; Penguin Random House has acquired Hay House [ Publishing Perspectives ]; Business for Authors ; Your Author Business Plan ; OpenAI has announced a partnership with Axel Springer , the first publishing house globally to partner with them to integrate journalism with AI technologies.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

The Creative Penn

JANUARY 22, 2024

Today's show is sponsored by Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. But first up– Tell us a bit more about you and how you got into writing and self-publishing. Just go to www.draft2digital to get started. I'm so excited.

Sales 98

Sales Publisher Publishing Publishing 98

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was so scared of publishing it and when I was about to hit Launch on the Kickstarter back in February, my heart was hammering.

Creativity 98

Creativity Sales Retail Publisher 98

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average.

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

Jane Friedman

JULY 21, 2023

My June 2016 Quartz essay, “Millennials Are Obsessed with Side Hustles Because They’re All We’ve Got,” has been shared on Facebook more than 50,000 times and also became the focus of an April 2017 episode of NPR’s On Point. Have you published any short pieces?

Freelance 83

Freelance Projects Copywriter Copywriting 83

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. Content marketing has been moving at the speed of light in recent years.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

The Creative Penn

NOVEMBER 4, 2022

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I finally finished and published How to Write a Novel in July 2022 after starting with an initial draft in 2016.

Creativity 98

Creativity Publisher Publishing Publishing 98

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Fat Joe

APRIL 28, 2023

The Panda update received numerous tweaks over a 2 year period, and was part of Google’s core algorithm up until around 2016. If you are in SEO and creating an excellent website with great content and working on the brand, you are fine.” Hence, SEO survived by changing its approach – precisely what Google wanted.

SEO 52

SEO IT Social Media Consulting 52

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. Alexa skills.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

Social Media 127

Social Media Media Text Brand Awareness 127

Intergrowth

MARCH 10, 2023

One of the most effective tactics for getting more of the right people to your site is SEO-centric content marketing — publishing helpful content on your website to bring more customers to your site from search engines. The articles will lack flow and won’t convey your brand voice. Creating content is expensive. Not at all.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

The Hoth

MAY 30, 2023

I’m going to kick this off by saying that this post is going to be a little different than what we normally publish on The HOTH blog. Blogging for SEO In 2016, I joined The HOTH as the creative mind and executor behind HOTH Blogger, The HOTH’s first content marketing service. But before I get into that, a bit more context.

Content 105

Content Blog Blogging Content Creation 105

Neil Patel

JANUARY 20, 2021

There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Many people use social media solely for brand awareness. AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. This allows you to quickly apply your branded elements to any designs you create in the editor. Let’s look at the best practices for social media design.

Engagement 88

Engagement Social Media Copy Social Media Content 88

The Creative Penn

SEPTEMBER 4, 2023

Before we get into it— Tell us a bit more about you and how you got into writing and publishing. Joanna: Well, can I also ask you about the self-publishing side? Joanna: So seven years, so maybe 2016-ish. How did you break out of that mindset that traditional publishing is the only valid path in Germany, in particular?

Creativity 98

Creativity Publisher Publishing Publishing 98

Moz

OCTOBER 23, 2018

The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. Feels a little wrong to publish that openly!).

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Article Writing

DECEMBER 23, 2022

As Steve Clayton , Chief Storyteller at Microsoft, stated at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World in 2016, “Entertain them. You can write a story about your company’s founder, CEO, inventor, digital publisher, or someone else that plays a vital role at the company.

Storytelling 52

Storytelling Social Media Communication Entertainment 52

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. Dan Willcocks talks about his creative and business approach.

Collaboration 98

Collaboration Writing Hospitality Finance 98

The Creative Penn

MAY 5, 2023

Acknowledge the risks and understand the human response to change I have been talking and writing about the possibilities of AI since 2016, when AlphaGo beat Lee Sodol in what many consider as the first creative AI move. I write books and I record and publish audio, although I also do some professional speaking and teaching as well.

Creativity 98

Creativity Publisher Publishing Publishing 98

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet. Define sequencing touchpoints.

Audience 107

Audience Editorial Team Editorial Social Media 107

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. 68% Americans are more willing to share content from purpose-driven brands than traditional companies. Cone Click To Tweet.

Transportation 91

Transportation Content Projects Social Media 91

The Creative Penn

DECEMBER 9, 2022

I also mention my book, Artificial Intelligence, Blockchain, and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , and you can find more interviews and resources on my Future of Creativity page. So this would be very hard with the publishing companies, probably, because they're quite resistant.

Writing 98

Writing Creativity Writer Publisher 98

Content Marketing Institute

NOVEMBER 25, 2017

35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding. billion in 2016, it should come as little surprise that publishers in this sector are experimenting with new ways to meet the feverish demand for audio content. The deep dive – Industry analysis. (35:42): Source: Digiday ).

Content Marketing 77

Content Marketing Media Electronics Marketing 77

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since.

Keywords 98

Keywords Advertising Text Engineering 98