The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article.

Keywords 98

Keywords Advertising Text Engineering 98

Fat Joe

APRIL 28, 2023

The Panda update received numerous tweaks over a 2 year period, and was part of Google’s core algorithm up until around 2016. If you are in SEO and creating an excellent website with great content and working on the brand, you are fine.” Hence, SEO survived by changing its approach – precisely what Google wanted.

SEO 52

SEO IT Social Media Consulting 52

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Article Writing

DECEMBER 23, 2022

email, text messages). As Steve Clayton , Chief Storyteller at Microsoft, stated at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World in 2016, “Entertain them. Also consider using visuals like infographics or videos that are more likely to grab people’s attention than long blocks of text.

Storytelling 52

Storytelling Social Media Communication Entertainment 52

The Hoth

MAY 30, 2023

I’m going to kick this off by saying that this post is going to be a little different than what we normally publish on The HOTH blog. Blogging for SEO In 2016, I joined The HOTH as the creative mind and executor behind HOTH Blogger, The HOTH’s first content marketing service. But before I get into that, a bit more context.

Content 105

Content Blog Blogging Content Creation 105

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Intergrowth

MARCH 10, 2023

One of the most effective tactics for getting more of the right people to your site is SEO-centric content marketing — publishing helpful content on your website to bring more customers to your site from search engines. The articles will lack flow and won’t convey your brand voice. Creating content is expensive. Not at all.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

The Creative Penn

MAY 5, 2023

Acknowledge the risks and understand the human response to change I have been talking and writing about the possibilities of AI since 2016, when AlphaGo beat Lee Sodol in what many consider as the first creative AI move. I write books and I record and publish audio, although I also do some professional speaking and teaching as well.

Creativity 98

Creativity Publisher Publishing Publishing 98

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. 68% Americans are more willing to share content from purpose-driven brands than traditional companies. Cone Click To Tweet.

Content 90

Content Transportation Projects Social Media 90

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 85

Content Marketing Government Marketing Food 85

The Creative Penn

DECEMBER 9, 2022

I also mention my book, Artificial Intelligence, Blockchain, and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , and you can find more interviews and resources on my Future of Creativity page. I just can't see it for text, as well as images. Using your own backlist to train an AI brain.

Writing 98

Writing Creativity Writer Publisher 98

The Creative Penn

JANUARY 26, 2023

There’s also another class action lawsuit where Microsoft, GitHub, and OpenAI are being sued around GitHub Co-pilot being “trained on public repositories of code scraped from the web, many of which are published with licenses that require anyone reusing the code to credit its creators. Be curious. Be playful. Experiment.

Creativity 98

Creativity Projects Government Text 98

Moz

OCTOBER 23, 2018

However, throughout my research, this would typically include a relatively long text- and data-heavy visualization of a specific topic. The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. DM me for it.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

The Hoth

OCTOBER 25, 2022

Beyond using Yoast’s plugin, there are some sure-fire ways to improve a post, such as: Add Images with Alt-Text . I always make a point to include images in my posts because they’re excellent for breaking up the monotony of continuous text. Also, every image you upload needs alt text or an alt description. . What’s that?

Blog Post 98

Blog Post Post Blog Blogging 98

Neil Patel

JANUARY 20, 2021

There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Many people use social media solely for brand awareness. AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016.

Social Media 145

Social Media Persuasion Promotion Ads 145

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. It seems so long ago now. It's very exciting.

Collaboration 98

Collaboration Writing Hospitality Finance 98

Content Hacker

DECEMBER 15, 2022

He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. He has since sold CMI in June of 2016 to UBM, a multi-billion dollar events and media company based in London. Topic Generation. Want one of your own?

Copywriter 103

Copywriter Copywriting Writing Copy 103

ProBlogger

OCTOBER 28, 2016

How to get people to care about your brand! F8 2016: It’s a Good Time to Be a Publisher on Facebook | Jon Loomer. The opportunities are there, and it seems brands are looking more toward us than getting a Kardashian to pimp tea. Turned off: How brands are annoying customers on social | Sprout Social.

Blog 45

Blog Blogging Social Media Freelance 45

Neil Patel

OCTOBER 21, 2020

As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. This further breaks it down by mobile brand and operating system. Once done, you can save, preview, debug, and then publish. Make sure you save, preview, and debug before publishing. Brand value. Can they both be right?

Landing Page 145

Landing Page Keywords Engagement Audience 145

Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text.

Marketing 104

Marketing Content Agency Content Marketing 104

ProBlogger

DECEMBER 30, 2016

There’s not a single day left of 2016 to blog on! How to Do an End-of-2016 Blog Audit. What were you publishing on those days? Was it consistent with your brand? Was your overarching theme this year consistent with your brand? Personal branding: is it recognisable? Who could you work with in 2016?

Blog 52

Blog Blogging Social Media Keywords 52

The Creative Penn

NOVEMBER 13, 2023

But first up— Tell us a bit more about you and how you got into writing and publishing. I had a bunch of publishing contracts, and they all went very badly. I don't know if I can release this book any better than these publishers, but I know for sure I can release them just as bad. You're kind of one of my gurus at the moment.

Retail 98

Retail Prose Sales Script 98

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. also publish a great deal of content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Moz

FEBRUARY 10, 2019

Many website design and digital marketing agencies add a link to their website in the footer of all their clients’ websites (usually via their logo or brand name). The fourth update of the Google Penguin algorithm was rolled into Google’s core algorithm in September of 2016. (Think the Google Penguin update.) Intent, intent, intent!

SEO 57

SEO Landing Page Agency Keywords 57

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. Different ways to monetize your brand to make ads profitable. So it's weird.

Advertising 98

Advertising Marketing Ads Social Media 98

Moz

OCTOBER 22, 2018

Very little has been published about this easily overlooked feature. According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., A minority of impressions and engagement (15%) happen on national or brand pages. They are a form of “lists.”

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. This is a simple tool that will auto-expand snippets of text. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.)

Freelance 141

Freelance Projects Manufacturing Social Media 141

Neil Patel

DECEMBER 16, 2020

Your group should provide valuable tips for small business owners, like how their brand can make them stand out. Press Publish. To get the word out about brands and causes they like or support. Go to your group’s page, and hover over the More text on the post creation area. There are a few reasons for this.

Social Media 145

Social Media Promotion Ads Engagement 145

ProBlogger

MARCH 6, 2017

Good blog posts certainly provide value to your overall content, but the average reader wants to see more than text on a page. Some fundamental must-do when you publish a new post include: Email your subscribers. In December 2016, we did a total revamp on our site and we are already seeing great improvements after the launch.

Blog 55

Blog Blogging Advertising Utilities 55

ProBlogger

DECEMBER 9, 2015

Well, blog-wise it’s great to know what’s happened across 2015, give you an overview of your efforts, point you in the right direction for 2016, and give you a case of the warm and fuzzies when you see how far you’ve come in 12 short months. What were you publishing on those days? Was it consistent with your brand?

Blog 36

Blog Blogging Social Media Entertainment 36

ProBlogger

MARCH 13, 2016

Despite the rumours, guest posting is still an effective method to link building, getting the word out about your blog or brand, or simply forging relationships in any industry. I certainly see merit in both, however, in 2016 quality trumps quantity when it comes to guest posting. Are the articles visual or text driven?

Creativity 33

Creativity Post Long Form Content Social Media 33

The Creative Penn

NOVEMBER 18, 2022

I've been following the industry, more so on the music side than publishing, but also just always straddling that line and seeing what can I take from the music industry and bring it into publishing and vice versa. I mean, like you mentioned with the drum there, I think it's exactly the same with text. I've been purchasing NFTs.

Creativity 98

Creativity Projects Storytelling Writer 98

ProBlogger

APRIL 27, 2016

Our case is an infographic with a text to make the content visually attractive.). Like this, for instance: With the contact list ready, start writing emails to webmasters and making agreements about publishing. How often do they publish their works? But it’s still relevant. The Process of Creation. 2) Small details.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? That being said, it is possible for smaller publishers to approach storytelling for a client in this way. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90

ProBlogger

SEPTEMBER 25, 2017

History of (topic/brand/product/industry). If you are able to get an interview with a person of note in your industry, you might want to publish a profile article about the person, this is an article that you write about a person, drawing on some of the information that you get in the interview. 9 Bad Habits of Photographers.

Content 44

Content Blog Blogging Search Engine Optimization 44

ProBlogger

SEPTEMBER 5, 2016

Today’s podcast is based off of this article on ProBlogger, “ My Blogging Income Breakdown for the First Half of 2016 ”. ProBlogger Training Event 2016. I summarized my income streams of the first half of 2016. It ’ s a couple of months ago that I published that. This is where we are working directly with a brand.

Blog 34

Blog Blogging Advertising Sales 34

CoSchedule

JANUARY 12, 2023

To give you an idea, look at some of the past newsletters you’ve received from different brands or businesses. Common things you might see in a brand’s newsletters: New blog posts and articles. Step 4: Write The Subject Line & Preview Text. Draft Multiple Subject Lines & Preview Text Ideas. Product announcements.

Writing 84

Writing Text Advertising Copy 84